Rakus Releases New 'Rakuraku Email Marketing' Option Integrated with Sansan's 'Eight Team'
Rakus Co., Ltd. has launched a new option, 'Business Card Management Option Powered by Eight Team,' for its email marketing service, 'Rakuraku Email Marketing,' in collaboration with Sansan, Inc.'s 'Eight Team.' This integration allows for the automatic synchronization of business card data—such as those collected at trade shows—into email distribution lists, enabling immediate follow-ups and personalized email campaigns to streamline B2B marketing for SMEs.
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- 📰 Published: May 28, 2026 at 10:10
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Rakus Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Takamori Nakamura), provider of the email marketing service 'Rakuraku Email Marketing' (formerly Haihai Mail), is releasing the 'Business Card Management Option Powered by Eight Team' in collaboration with the SME-focused business card management service 'Eight Team' provided by Sansan, Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director, CEO, and CPO: Chikahiro Terada).
By utilizing this option, companies can sync dormant business card information or cards acquired at trade shows into their email distribution lists, realizing efficient B2B marketing.
Background of the Release
For B2B companies, trade shows are a vital channel for acquiring dozens to hundreds of customer leads at once. However, many of these leads do not immediately convert into business negotiations and often end up neglected.
Even for leads that do not convert immediately, follow-ups and continuous engagement can significantly increase the number of future negotiations.
While email marketing using business card data is an effective means for this, it traditionally involves a two-step burden: 'digitization' and 'list synchronization to the distribution system.'
This manual workload has hindered speedy follow-ups, creating a structure where valuable business cards remain unused.
Therefore, we have released the 'Business Card Management Option Powered by Eight Team,' which integrates with 'Eight Team,' a service boasting a high market share in the SME sector.
Benefits of Use
This option realizes smooth customer follow-up by syncing business card information listed in 'Eight Team' to 'Rakuraku Email Marketing.'
1. Securing Negotiations through Immediate Follow-up after Trade Shows
By digitizing business cards acquired at trade shows via 'Eight Team' and automatically syncing them to 'Rakuraku Email Marketing,' companies can send pre-set thank-you emails or meeting requests on the same day. Immediate follow-up is expected to create new business opportunities.
2. Realizing '1-to-1 Emails from Sales Reps' via Bulk Distribution
Since the sender (From address) can be set for each customer, companies can easily replicate '1-to-1 emails'—as if sent individually by a sales representative—through bulk distribution.
Because thank-you emails or meeting requests arrive under the name of a 'known sales representative,' it is expected to improve open rates and support subsequent negotiation acquisition.
3. Effortless Targeted Emailing via Tag Classification
By assigning tags such as trade show name, lead potential, or industry on 'Eight Team,' users can customize email content by tag classification within 'Rakuraku Email Marketing.' Providing useful information tailored to the target helps build good relationships and contributes to raising long-term consideration levels.
4. Creating New Negotiations from Existing Business Card Assets
By aggregating and sharing business card information held by each sales representative on 'Eight Team' and utilizing it for email distribution, the entire organization can effectively leverage business cards as assets. Maintaining contact through continuous information dissemination promotes the acquisition of new negotiations.
Future Outlook
Moving forward, we will continue to evolve the system integration between 'Eight Team' and 'Rakuraku Email Marketing' to be more seamless, providing integrated value that transcends product boundaries.
By combining the strengths of both companies, we will support B2B companies struggling with sales efficiency and business card utilization, helping them realize a 'sales structure where anyone can easily achieve results.'
Beyond just providing integration features, we will act as a partner in driving customer revenue growth, promoting approaches to existing customers of both companies and proposals through agencies, contributing to the efficiency and sustainable growth of B2B sales organizations.
Comments from Each Company
Koji Nakamura, General Manager of Rakuraku Email Marketing Division, Rakus Co., Ltd.
In the B2B marketing field, the integration of email distribution and business card management has been a long-standing challenge.
I am confident that by integrating Sansan's 'Eight Team,' which has a proven track record in SME business card management, with our 'Rakuraku Email Marketing,' companies using both services will enjoy new value.
Going forward, in addition to expanding automatic synchronization functions, we will widely deploy this as a sales DX solution while leveraging both companies' customer bases.
Anami Anzai, Head of Eight Team, Sansan, Inc.
Since our partnership began in October 2022 with Rakus, which boasts top-class performance in the domestic email distribution field, we have been supporting the marketing and sales activities of SMEs by combining our two strengths: email distribution and business card management.
In Japan, where the working population continues to decline, DX promotion is an unavoidable challenge for many companies. Through this strengthened integration, we will leverage the 'ease of starting' of both services to support the DX promotion of even more SMEs.
Service Overview
No. 1 Cost-Effective Email Marketing Service!* 'Rakuraku Email Marketing'
'Rakuraku Email Marketing' is an email marketing service equipped with all necessary functions based on practical know-how gained from over 10,000 corporate implementations.
Even without marketing expertise, anyone can easily master advanced functions such as segment distribution and step emails through intuitive operation. Furthermore, we support effective email marketing with excellent cost-performance through continuous support that builds 'operations' together, such as proposals and proofreading of distribution plans.
https://www.rakus.co.jp/rakurakucloud/mailmarketing/
SME Business Card Management Service 'Eight Team'
'Eight Team' is a business card management service for SMEs. You can centrally manage business card data within your team just by taking a photo of paper business cards with your smartphone. This allows for smooth sharing and searching of contact information and creation of mailing lists within the company. Since customer interactions and visit history can also be recorded, you can quickly grasp who is involved with which customer. Due to its ease of use and affordable price, it is used by over 6,000 companies and teams.
https://materials.8card.net/eight-team/
By utilizing this option, companies can sync dormant business card information or cards acquired at trade shows into their email distribution lists, realizing efficient B2B marketing.
Background of the Release
For B2B companies, trade shows are a vital channel for acquiring dozens to hundreds of customer leads at once. However, many of these leads do not immediately convert into business negotiations and often end up neglected.
Even for leads that do not convert immediately, follow-ups and continuous engagement can significantly increase the number of future negotiations.
While email marketing using business card data is an effective means for this, it traditionally involves a two-step burden: 'digitization' and 'list synchronization to the distribution system.'
This manual workload has hindered speedy follow-ups, creating a structure where valuable business cards remain unused.
Therefore, we have released the 'Business Card Management Option Powered by Eight Team,' which integrates with 'Eight Team,' a service boasting a high market share in the SME sector.
Benefits of Use
This option realizes smooth customer follow-up by syncing business card information listed in 'Eight Team' to 'Rakuraku Email Marketing.'
1. Securing Negotiations through Immediate Follow-up after Trade Shows
By digitizing business cards acquired at trade shows via 'Eight Team' and automatically syncing them to 'Rakuraku Email Marketing,' companies can send pre-set thank-you emails or meeting requests on the same day. Immediate follow-up is expected to create new business opportunities.
2. Realizing '1-to-1 Emails from Sales Reps' via Bulk Distribution
Since the sender (From address) can be set for each customer, companies can easily replicate '1-to-1 emails'—as if sent individually by a sales representative—through bulk distribution.
Because thank-you emails or meeting requests arrive under the name of a 'known sales representative,' it is expected to improve open rates and support subsequent negotiation acquisition.
3. Effortless Targeted Emailing via Tag Classification
By assigning tags such as trade show name, lead potential, or industry on 'Eight Team,' users can customize email content by tag classification within 'Rakuraku Email Marketing.' Providing useful information tailored to the target helps build good relationships and contributes to raising long-term consideration levels.
4. Creating New Negotiations from Existing Business Card Assets
By aggregating and sharing business card information held by each sales representative on 'Eight Team' and utilizing it for email distribution, the entire organization can effectively leverage business cards as assets. Maintaining contact through continuous information dissemination promotes the acquisition of new negotiations.
Future Outlook
Moving forward, we will continue to evolve the system integration between 'Eight Team' and 'Rakuraku Email Marketing' to be more seamless, providing integrated value that transcends product boundaries.
By combining the strengths of both companies, we will support B2B companies struggling with sales efficiency and business card utilization, helping them realize a 'sales structure where anyone can easily achieve results.'
Beyond just providing integration features, we will act as a partner in driving customer revenue growth, promoting approaches to existing customers of both companies and proposals through agencies, contributing to the efficiency and sustainable growth of B2B sales organizations.
Comments from Each Company
Koji Nakamura, General Manager of Rakuraku Email Marketing Division, Rakus Co., Ltd.
In the B2B marketing field, the integration of email distribution and business card management has been a long-standing challenge.
I am confident that by integrating Sansan's 'Eight Team,' which has a proven track record in SME business card management, with our 'Rakuraku Email Marketing,' companies using both services will enjoy new value.
Going forward, in addition to expanding automatic synchronization functions, we will widely deploy this as a sales DX solution while leveraging both companies' customer bases.
Anami Anzai, Head of Eight Team, Sansan, Inc.
Since our partnership began in October 2022 with Rakus, which boasts top-class performance in the domestic email distribution field, we have been supporting the marketing and sales activities of SMEs by combining our two strengths: email distribution and business card management.
In Japan, where the working population continues to decline, DX promotion is an unavoidable challenge for many companies. Through this strengthened integration, we will leverage the 'ease of starting' of both services to support the DX promotion of even more SMEs.
Service Overview
No. 1 Cost-Effective Email Marketing Service!* 'Rakuraku Email Marketing'
'Rakuraku Email Marketing' is an email marketing service equipped with all necessary functions based on practical know-how gained from over 10,000 corporate implementations.
Even without marketing expertise, anyone can easily master advanced functions such as segment distribution and step emails through intuitive operation. Furthermore, we support effective email marketing with excellent cost-performance through continuous support that builds 'operations' together, such as proposals and proofreading of distribution plans.
https://www.rakus.co.jp/rakurakucloud/mailmarketing/
SME Business Card Management Service 'Eight Team'
'Eight Team' is a business card management service for SMEs. You can centrally manage business card data within your team just by taking a photo of paper business cards with your smartphone. This allows for smooth sharing and searching of contact information and creation of mailing lists within the company. Since customer interactions and visit history can also be recorded, you can quickly grasp who is involved with which customer. Due to its ease of use and affordable price, it is used by over 6,000 companies and teams.
https://materials.8card.net/eight-team/
FAQ
What is the significance for Japanese SMEs?
It enables efficient sales activities using contact data despite limited human resources.