Membership of Real Estate Investment Platform "Rakumachi" Surpasses 500,000!

Key Points:

- Membership of the largest real estate investment platform in Japan, "Rakumachi," has surpassed 500,000.
- Awareness-raising initiatives, such as the "Rakumachi RAKUMACHI" YouTube channel surpassing 1.55 million subscribers and outdoor billboard advertising in Tokyo, have contributed to user base growth.
- With approximately 3.2 million people filing real estate income taxes, there is potential for growth of more than six times the current membership.

The number of registered members of "Rakumachi," the largest real estate investment platform in Japan operated by Rakumachi, Inc., surpassed 500,000 in May 2026. Since its launch in March 2006, Rakumachi surpassed 100,000 members in October 2017 and has consistently increased its membership by 100,000 every two years. In recent years, the "Rakumachi" YouTube channel has reached over 1.55 million subscribers, contributing to improved service recognition and leading to this milestone of 500,000 members.

Awareness Initiatives Drive Growth

Behind the expansion of the user base are ongoing efforts to raise brand awareness. The "Rakumachi RAKUMACHI" YouTube channel had 1.55 million subscribers and 1.1 billion total views as of May 2026, serving as the main driver for new user awareness.

Furthermore, the company began displaying outdoor billboard advertisements in Tokyo (Shinjuku, Shibuya, Ebisu) in March 2024. In November 2024, this was expanded to the area around Shibuya Station, Saitama Prefecture, and Gifu Prefecture, and there are plans to display billboards in Osaka City on May 25, 2026, marking the first time in the Kansai area, as part of efforts to expand touchpoints in city streets.

In January 2026, Rakumachi released a new commercial featuring the actual process of setting up these billboards.

Benefits of Registering with Rakumachi

Registering with Rakumachi allows users to use various free services useful for real estate investment, such as property inquiries and adding properties to favorites.

For those seeking more specialized knowledge and expertise, the company also offers the paid membership service "Rakumachi Premium." Rakumachi Premium provides unlimited access to exclusive articles and videos, unlimited use of simulation functions, as well as access to the "Rental Management Map," the display of the number of favorites for each property, and the ability to block specific real estate companies.

According to the National Tax Agency's statistical annual report, the number of individuals filing real estate income is approximately 3.2 million. Although the company's membership has exceeded 500,000, there is still potential for growth of more than six times from here. We will continue to strive to provide functions and services useful for real estate investment.