D2C Lingerie Brand Radianne Achieves "Over 15% Operating Profit Margin" at Directly Managed Salon. Begins Pre-Recruitment for 'Radianne Partner Salons' in Keihanshin Area, Aiming for Mutual Growth!

Radianne Co., Ltd. (Headquarters: Osaka, Osaka Prefecture; Representative Director: Kazuo Koizumi), operating under the mission of "Fair for Fun - Creating beauty for everyone to enjoy," plans and sells innerwear such as corrective lingerie at affordable prices. Its directly managed bust salon, "Radianne Salon," has celebrated its first anniversary and achieved an operating profit margin exceeding 15%. The company is now packaging its proven operational know-how and commencing pre-recruitment for customer-collaborative "Radianne Partner Salons" as it aims to expand its business to a 10 billion yen scale. Initially targeting facilities in its home ground of the Keihanshin (Kyoto, Osaka, Kobe) area, the company will explore and co-create a new store model that dramatically updates the "customer acquisition" and "profitability" of offline stores. This model combines strong customer referrals from its powerful EC platform with sales support that minimizes inventory risk.

**"Winning" Store Model Proven in One Year**

Radianne's Unique "OMO Strategy" Supporting Over 15% Operating Profit Margin

Radianne's directly managed salon achieved an operating profit margin exceeding 15% in just one year since its opening, far surpassing the average in the aesthetics industry. This high profitability is supported not just by treatment sales, but by the following three points:

* **Customer Referral Engine from EC**: Inducing existing EC site customers to the salon without advertising costs. * **Contribution to Product Sales**: Contributing to product sales with our original products at appropriate prices, eliminating the need for aggressive solicitation. * **Maximization of LTV (Customer Lifetime Value)**: A system where repeat purchases continue on the EC platform even after a salon visit.