D2C Lingerie Brand 'Radianne' Achieves Over 15% Operating Profit Margin at Direct-Managed Salons; Launches Recruitment for 'Radianne Partner Salons' in the Keihanshin Area
Radianne, a D2C lingerie brand, is launching a partner salon program in the Keihanshin area, leveraging its proven salon management know-how and EC traffic.
📋 Article Processing Timeline
- 📰 Published: March 31, 2026 at 20:00
- 🤖 AI Analyzed: June 2, 2026 at 12:56 (1504h 56m after Published)
Radianne Co., Ltd. (Headquarters: Osaka, Japan; CEO: Kazuo Koizumi), which plans and sells innerwear such as shapewear at accessible prices under the mission 'Fair for Fun - Creating beauty for everyone to enjoy,' has achieved an operating profit margin of over 15% at its direct-managed 'Radianne Salon' in its first year. As we aim to expand our business to a 10 billion yen scale, we are now packaging our proven operational know-how to recruit for 'Radianne Partner Salons,' a customer co-creation model. We are initially targeting facilities in our home ground, the Keihanshin area, to co-create a new store model that dramatically updates offline store 'customer acquisition' and 'profitability' by combining traffic from our powerful EC platform with sales support that minimizes inventory risk.
1. A 'Winning' Store Model Proven in One Year
- Radianne's unique 'OMO Strategy' supporting over 15% operating profit margin:
- EC traffic engine: Guiding existing EC customers to salons without advertising costs.
- Product sales contribution: Contributing to sales with our original products at fair prices that do not require aggressive sales tactics.
- Maximizing LTV: A system where repeat purchases continue on EC even after visiting the store.
2. Our Mission: Co-creating 'Fair for Fun'
- A partnership that 'creates beauty for everyone to enjoy.' Beauty should not be for a select few, nor should it exhaust those who provide it. We welcome stores that resonate with this vision as 'co-creation partners' who will change women's lifestyles together with us, rather than mere 'sales agents.'
3. Four Benefits for Partner Stores
- Overwhelming customer acquisition hook: Introducing nearby partner stores as 'official fitting bases' to our EC platform customers (over 750,000 total).
- Store management know-how: Sharing 'naturally selling' counseling methods and operations.
- Minimized inventory risk: Sales without holding inventory through an EC-linked system.
- Joint product development: Developing products utilizing the store's expertise, which can be sold nationwide via our EC platform.
4. Future Outlook: Priority expansion from the Keihanshin area. Interested facilities are invited to apply via the inquiry form.
1. A 'Winning' Store Model Proven in One Year
- Radianne's unique 'OMO Strategy' supporting over 15% operating profit margin:
- EC traffic engine: Guiding existing EC customers to salons without advertising costs.
- Product sales contribution: Contributing to sales with our original products at fair prices that do not require aggressive sales tactics.
- Maximizing LTV: A system where repeat purchases continue on EC even after visiting the store.
2. Our Mission: Co-creating 'Fair for Fun'
- A partnership that 'creates beauty for everyone to enjoy.' Beauty should not be for a select few, nor should it exhaust those who provide it. We welcome stores that resonate with this vision as 'co-creation partners' who will change women's lifestyles together with us, rather than mere 'sales agents.'
3. Four Benefits for Partner Stores
- Overwhelming customer acquisition hook: Introducing nearby partner stores as 'official fitting bases' to our EC platform customers (over 750,000 total).
- Store management know-how: Sharing 'naturally selling' counseling methods and operations.
- Minimized inventory risk: Sales without holding inventory through an EC-linked system.
- Joint product development: Developing products utilizing the store's expertise, which can be sold nationwide via our EC platform.
4. Future Outlook: Priority expansion from the Keihanshin area. Interested facilities are invited to apply via the inquiry form.
FAQ
What is a Radianne Partner Salon?
A co-creation store model that increases profitability by driving EC customers to fitting locations and providing product sales support.
What types of facilities are eligible?
Facilities in the Keihanshin area supporting women's beauty and health, such as bust salons, esthetic salons, nail salons, hair salons, gyms, and chiropractic clinics.
How can I apply?
You can apply via the official inquiry form. Partnerships are determined after a selection process.