Queue-it Hosts Second 'Queue-it Connect' in Tokyo, Focusing on Traffic Strategy in the AI Era

Queue-it (HQ: Copenhagen, CEO: Jesper Essendrop; Tokyo Branch, Country Manager: Hanano Petersen) held its second proprietary event, 'Queue-it Connect: Thinking Together About Online Traffic Strategy in the AI Era,' on Friday, May 22, 2026, at Shibuya Solasta Conference.

This second annual event brought together professionals from retail, ticketing, finance, and IT to discuss the latest traffic management strategies. Participants explored how traffic quality, volume, and consumer access methods are changing, and how companies should respond.

In the opening keynote, Queue-it CRO Malou Toft announced the company's evolution from a traditional 'virtual waiting room' to 'Online Traffic Orchestration' (OTO). OTO acts as a control layer that manages access in real-time based on traffic quality. She emphasized that as AI agents change traffic structures, strengthening fraud prevention and traffic intelligence is crucial.

CTPO Hans Skovgaard followed, pointing out the need to adapt web environments from 'Human-first' to 'Machine-first.' He warned that as bots become more sophisticated, the importance of OTO will continue to grow.

Guest speaker Yoshimasa Kawamata from Dai Nippon Printing Co., Ltd. discussed 'Agentic Commerce' and trust infrastructure, sharing details on a solution currently being co-developed with Queue-it.

The event concluded with practical case studies and interactive sessions, fostering networking across industries and highlighting the growing interest in next-generation digital experience design.