Elegant Incongruity and Wit, in the Palm of Your Hand.
QROCO Inc. launches its new handkerchief brand, "Aven," on April 15, 2026, featuring a collaboration with graphic artist MIHO MURAKAMI. The brand's concept, "A touch of wit, for everyday life," aims to create handkerchiefs that serve as personal talismans, blending elegant design with subtle humor and unexpected elements. The initial collection comprises five 53x53cm handkerchiefs made from 100% Japanese cotton, each with a unique message and artwork.
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- 📰 Published: April 15, 2026 at 21:50
- 🔍 Collected: April 15, 2026 at 13:31
- 🤖 AI Analyzed: April 15, 2026 at 19:57 (6h 25m after Collected)
QROCO Inc. (Shinagawa-ku, Tokyo, Representative Director: Ryota Yoshimura) will launch the handkerchief brand "Aven (Eiven)" on April 15, 2026 (Wednesday) at the Aven Official Online Store. For its first collection, Aven will release a total of 5 items using original textile designs in collaboration with graphic artist MIHO MURAKAMI.
■ About the Brand
Aven is a brand born from the simple motivation, "I want to make the handkerchiefs I want to own." The concept is "A touch of wit, for everyday life."
The brand name "Aven" is born from the resonance of three words: "avenue" meaning path, "haven" meaning peace, and the Japanese word "縁 (EN)" connecting people.
Aven's handkerchiefs are not just for wiping hands. The moment you notice the message hidden in the design, you smile quietly in your heart. On the morning of an important day, it gently pushes your back. On a down day, just catching a glimpse of it can lift your spirits – it aims to be a personal talisman like that.
While based on the high-quality feel of 100% cotton, made in Japan, it adds a spoonful of humor and incongruity to its elegance. All items are a generous 53x53cm size, and can be used not only as handkerchiefs but also attached to bags or tied around the neck – a piece that can be incorporated into styling.
The brand producer started collecting handkerchiefs after the COVID-19 pandemic, and the experience of showing friends "Isn't this cute?" was the origin of the brand. "I wanted to create handkerchiefs that weren't just cute, but also had a hidden message" – this commitment gave birth to Aven. After searching for an artist whose expression was closest to this image among many, they arrived at MIHO MURAKAMI.
In the future, they plan to expand into a wide range of design items that incorporate wit, not limited to handkerchiefs. Collaborations with various artists are also planned.
Instagram @3iho
■ Collaboration Artist: MIHO MURAKAMI
A graphic artist who expresses herself in a unique style, fusing analog and digital, mainly with animal motifs. Her works are characterized by a unique sense of vitality, such as using photos of human eyes for animal eyes. She is active both domestically and internationally, including collaborations with fashion brands, advertising and package graphics, and visual content for the Japan Pavilion at Expo Dubai 2020. She also holds regular solo exhibitions.
Currently, she is handling the show window design for Isetan Shinjuku Main Building B1 West-South and East-South windows (10 panels in total), presenting an installation titled "BLOOMSCAPE" with the theme of spring. The multi-layered world created by different spring flowers and animals in each window is attracting attention as a mechanism that makes passersby stop repeatedly.
■ Launch Lineup (5 types)
#01 Even strength takes a break. "Even strength needs a break."
#02 I read the room. I dress my way. "I read the room, but I don't follow it."
#03 Being the same is boring. "Being the same is boring."
#04 A little risk tastes better. "A little poison tastes just right."
#05 Love is sweet. Love cheats. "Love is sweet and deceitful."
All sizes: 53x53cm | 100% Cotton | Made in Japan
Artwork: MIHO MURAKAMI | Price: 4,290 yen (tax included)
■ Company Overview
Company Name: QROCO Inc.
Representative Director: Ryota Yoshimura
Established: February 13, 2023
Location: CUBES Shirokanedai 202, 1-12-8 Kami-Osaki, Shinagawa-ku, Tokyo
Business Description: Various support related to management and organizational development, human resource development.
URL: https://qroco.co.jp/
■ Inquiries Regarding This Matter
Aven Press Representative
Email: info@aven-tokyo.com
EC Site: https://aven-tokyo.com/
Instagram: https://www.instagram.com/aven_tokyo/
■ About the Brand
Aven is a brand born from the simple motivation, "I want to make the handkerchiefs I want to own." The concept is "A touch of wit, for everyday life."
The brand name "Aven" is born from the resonance of three words: "avenue" meaning path, "haven" meaning peace, and the Japanese word "縁 (EN)" connecting people.
Aven's handkerchiefs are not just for wiping hands. The moment you notice the message hidden in the design, you smile quietly in your heart. On the morning of an important day, it gently pushes your back. On a down day, just catching a glimpse of it can lift your spirits – it aims to be a personal talisman like that.
While based on the high-quality feel of 100% cotton, made in Japan, it adds a spoonful of humor and incongruity to its elegance. All items are a generous 53x53cm size, and can be used not only as handkerchiefs but also attached to bags or tied around the neck – a piece that can be incorporated into styling.
The brand producer started collecting handkerchiefs after the COVID-19 pandemic, and the experience of showing friends "Isn't this cute?" was the origin of the brand. "I wanted to create handkerchiefs that weren't just cute, but also had a hidden message" – this commitment gave birth to Aven. After searching for an artist whose expression was closest to this image among many, they arrived at MIHO MURAKAMI.
In the future, they plan to expand into a wide range of design items that incorporate wit, not limited to handkerchiefs. Collaborations with various artists are also planned.
Instagram @3iho
■ Collaboration Artist: MIHO MURAKAMI
A graphic artist who expresses herself in a unique style, fusing analog and digital, mainly with animal motifs. Her works are characterized by a unique sense of vitality, such as using photos of human eyes for animal eyes. She is active both domestically and internationally, including collaborations with fashion brands, advertising and package graphics, and visual content for the Japan Pavilion at Expo Dubai 2020. She also holds regular solo exhibitions.
Currently, she is handling the show window design for Isetan Shinjuku Main Building B1 West-South and East-South windows (10 panels in total), presenting an installation titled "BLOOMSCAPE" with the theme of spring. The multi-layered world created by different spring flowers and animals in each window is attracting attention as a mechanism that makes passersby stop repeatedly.
■ Launch Lineup (5 types)
#01 Even strength takes a break. "Even strength needs a break."
#02 I read the room. I dress my way. "I read the room, but I don't follow it."
#03 Being the same is boring. "Being the same is boring."
#04 A little risk tastes better. "A little poison tastes just right."
#05 Love is sweet. Love cheats. "Love is sweet and deceitful."
All sizes: 53x53cm | 100% Cotton | Made in Japan
Artwork: MIHO MURAKAMI | Price: 4,290 yen (tax included)
■ Company Overview
Company Name: QROCO Inc.
Representative Director: Ryota Yoshimura
Established: February 13, 2023
Location: CUBES Shirokanedai 202, 1-12-8 Kami-Osaki, Shinagawa-ku, Tokyo
Business Description: Various support related to management and organizational development, human resource development.
URL: https://qroco.co.jp/
■ Inquiries Regarding This Matter
Aven Press Representative
Email: info@aven-tokyo.com
EC Site: https://aven-tokyo.com/
Instagram: https://www.instagram.com/aven_tokyo/