Z-Generation Stars Nagahama Hirona, Hiramatsu Sono, Mukai Rei, Tada Rion Become Fairy Tale Heroines! New Sensation Fairy Tale 'New Heroine is Me!' Begins Distribution

QREATION Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Keisuke Yonenaga) has started distributing a new sensation fairy tale, 'New Heroine is Me!', on June 5, 2026, as the first project of its new generative AI-powered content development base, the 'AI Entertainment Studio'.

Together with the production company seju, which creates a new era of 'cuteness', the company aims to achieve unprecedented expression by combining the individuality of Z-generation stars such as Nagahama Hirona, Hiramatsu Sono, Mukai Rei, and Tada Rion, the creativity of creators, and technology.

Overview of 'New Heroine is Me!'

The work reinterprets fairy tales that have been told for generations around the world from the perspective of young women living in the modern era.

The work features talents from seju who have strong support from Generation Z, including Nagahama Hirona, Hiramatsu Sono, Mukai Rei, and Tada Rion.

Each of them plays a protagonist living their own story as a 'modern-day heroine'.

A Cinderella who doesn't go home even after the clock strikes twelve.

A Snow White who awakens by her own will, not by a prince's kiss.

Heroines who choose their own lives, rather than following old tales.

It's okay not to be perfect. It's okay not to be strong. Still, they live a story they chose for themselves.

It's neither 3D nor 2D. It's a fairy tale for a new era where reality and fiction intersect.

Cast Comments

Cinderella: Nagahama Hirona

In this work, I was conscious of acting with a voice that makes you feel a 'princess' with a strong core!

Since it was my first time voicing a character, it was very difficult to add emphasis so that the emotions wouldn't disappear.

For the character of Cinderella, I was conscious of my round face, which is also my charm point, and a sharp expression! My favorite part about the prince is that he has a bit of a playboy vibe, which you don't often see in prince characters, but he truly loves Cinderella alone!

It's a cute and heart-pounding story, but it's also a story that makes you think about important things in our daily lives!

Alice in Wonderland: Hiramatsu Sono

I am truly happy to be able to participate in 'New Heroine is Me!'.

I appeared in a story based on 'Alice in Wonderland', and I was amazed at how a truly ideal world was created.

I was able to give some of my own opinions on the characters and the world, and a 'Wonderland of my own' was created reflecting those opinions. I am very happy to be able to appear there as a heroine.

I hope everyone can enjoy it with the feeling of having wandered into this wonderland!

Snow White: Mukai Rei

When I was first told about the 'New Heroine is Me!' project, I couldn't imagine it at all in a good way, and I was really excited wondering what was going to start!

When we actually had the meeting, a Snow White that looked just like me was created, and when I drew a picture of my ideal prince, that picture became a character. It was so much fun seeing everything come together one by one. I was nervous on the day of the recording, but the staff and the voice actors I worked with kindly taught me and praised me a lot. It was so fun that I wanted to do more!

This Snow White has cute expressions in every scene. I hope everyone can watch it with a strange feeling like they've entered a dreamland, overlaying themselves on the character ^^

Beauty and the Beast: Tada Rion

I am very happy to have been able to participate in 'New Heroine is Me!' this time!

It was my first time doing voice recording, so I was very nervous at first, but my character really looked like me, and each expression was so cute that I was so absorbed in the recording that the time flew by!

My favorite part is the scenes where I say assertive lines, which are a bit different from my usual self, and they feel fresh!

The special move scenes are also cute and funny, so please pay attention to them ♡ And please enjoy the gap in the Beast's character as well!

Highlights of the Work

Co-creating the heroine with talents from seju

Talents from seju participate in the production from the character interpretation and setting stage.

Rather than simply playing a role, they are co-creating a 'heroine that is an extension of themselves'. Furthermore, they took on the challenge of voice acting, providing the voices for their own characters.

By reflecting the real expressions of the actors themselves, down to the nuances of emotion and the warmth of their words, they create an immersive experience different from conventional works.

Furthermore, the ideal prince and side characters are also brought to life based on ideas hand-drawn by the performers themselves. By having the entire story, not just the heroine, expand from the 'sensibilities of the performers themselves', they achieve unprecedented originality.

Illustration by Nagahama Hirona

Illustration by Hiramatsu Sono

Illustration by Mukai Rei

Illustration by Tada Rion

Pursuing new expressions fusing human creativity and technology

This work involves AI Creative Director Miyagi Akihiro, who has worked on numerous terrestrial TV dramas. By combining human creativity and technology, they pursue a new entertainment experience that goes beyond the framework of conventional video expression.

Comment from AI Creative Director Miyagi Akihiro

Miyagi Akihiro (affiliated with KANA-L HOLDINGS) has been involved in the planning and production of commercials and music videos as a video producer for over 15 years. During this time, he noticed the potential of AI and began his own activities as an AI creator. Utilizing the latest AI technology, he presents a new form of video production that fuses AI and reality through video expression that combines strong visual impact with a unique aesthetic sense, pioneering expressive domains that were impossible with conventional video production. Currently, he has exclusive management contracts with production companies in various countries around the world, including Japan, the United States, France, Belgium, and India, and is active globally.

This time, being able to take on the challenge of a new form of entertainment that fuses IP, talent, and AI together with everyone at QREATION was very stimulating. I think this work will make people feel the potential of content creation in the coming era.

What I particularly valued this time was not 'AI-ness', but 'being genuinely entertaining'.

We thoroughly pursued how to visually establish the charm of the characters, the pacing, the cute worldview, and the real atmosphere of girls living in this era.

I believe generative AI is not something that takes away creators' jobs, but something that expands their imagination. That is why human ideas, direction, and emotions become more important than ever. I believe 'New Heroine is Me!' is a work that will become an entry point for new entertainment expression in the AI era.

Launch of 'QREATION AI Entertainment Studio', a new content development base utilizing generative AI

In June 2026, QREATION established the 'QREATION AI Entertainment Studio' to work on the planning and production of content using generative AI.

In recent years, the evolution of generative AI has significantly changed the methods of expression for video and images.