[Event Report] 100% of Participants Reported 'Increased Interest in English' | 'English x ZUMBA' Event with Filipino Teachers Held in Shinjuku

QQEnglish Co., Ltd. (Headquarters: Shinjuku, Tokyo; CEO: Yorimitsu Fujioka; hereinafter 'QQEnglish') held an experiential event titled 'English x ZUMBA' with Filipino teachers in Shinjuku, Tokyo, on Saturday, May 23, 2026. This event was organized with the desire for children to not only study English as a 'subject' but to experience using it while having fun. In a survey conducted after the event, 100% of participants responded that their 'interest in English had increased.' Furthermore, all participants expressed a desire to attend future events, indicating high overall satisfaction.

ZUMBA, featured in this event, is a fitness program widely popular in the Philippines. It is commonly practiced in shopping malls, parks, and local events, enjoyed by generations ranging from children to seniors. QQEnglish employs approximately 3,500 Filipino teachers and provides English education through online lessons and study-abroad programs in Cebu. This event was planned to allow participants to experience not only English but also Filipino culture through interaction with these teachers, providing a rare opportunity for face-to-face engagement.

The event began with English BINGO. Children created their own original bingo cards by placing stickers on the provided grids. Listening to hints given in English by the Filipino teachers, such as 'Apple!' or 'Dog!', the children guessed the answers. Although initially nervous, the children became more active as the game progressed, and the venue was filled with cheers of 'BINGO!' During the subsequent snack time, participants enjoyed Filipino treats and engaged in lively conversations with teachers and other participants, bridging the gap from their usual online interactions.

In the latter half of the event, participants took part in the ZUMBA fitness program. They danced to globally popular tracks like 'HANDCLAP' and 'APT,' as well as the Cebu-favorite 'I LOVE CEBU.' By moving their bodies to the teachers' cues, the children were able to engage with English and Filipino culture in a fun and accessible way, creating a joyful and unified atmosphere.

According to the post-event survey, 100% of participants reported an increased interest in English. Regarding future participation, 85.7% said they 'definitely want to participate,' and 14.3% said they 'would like to participate if given the chance,' showing 100% positive intent. Additionally, 85.7% of participants cited the 'ZUMBA time' as the most enjoyable program, highlighting the value of learning through music and dance.

QQEnglish is committed to creating learning environments through real-world events in addition to online lessons and study-abroad programs. Moving forward, the company plans to expand opportunities for children to connect with the world through cultural experiences and international exchange events. Beyond English proficiency, QQEnglish aims to provide experiences that 'open doors to the world.'

QQEnglish is an online English conversation brand operated by the CampusTop Group. The group hires Filipino teachers as full-time employees and operates under the mission 'To be the gateway to the world,' providing online English services and study-abroad programs in Cebu. Beyond education, the group engages in social contribution activities like the 'Lesson for Smile Project' and supports global communication through diversified businesses, including human resource staffing. As of July 2025, the online service has served over 800,000 students worldwide, offering learning opportunities to people of all ages.