Women's daily care brand "LACTOMEDI" is strengthening its development in Japan and will open its official Japanese online store in April 2026.
LACTOMEDI offers a product lineup conscious of daily self-care, characterized by ingredient design for daily use and consideration for user comfort. We pursue a usability that is easy to incorporate, assuming continuous use.
In product development, we are particular about ingredient selection and design, adopting a formulation that is gentle on the skin. We also aim to create products that are easy to incorporate into daily care through a unique approach that includes lactic acid bacteria-derived ingredients (as skin conditioning ingredients). Furthermore, we conduct various quality tests during product development (Note: This does not guarantee that irritation will not occur for everyone).
In recent years, as interest in self-care and personal care has grown in Japan, the demand for products that can be easily incorporated into daily life without strain has been expanding. LACTOMEDI is working to expand brand awareness, primarily online, within this market environment.
**■ About Online Expansion in the Japanese Market**
LACTOMEDI has been gradually advancing marketing activities in the Japanese market and selling through EC platforms. As a result, sales in the first quarter of 2026 (January 1, 2026 - March 19, 2026) were approximately 2.5 times higher compared to the previous quarter (October 1, 2025 - December 31, 2025) (according to our research).
Additionally, continuous purchases are being observed as user feedback on usability is shared through social media and word-of-mouth.
**■ About the Launch of the Official Japanese Online Store**
At the official Japanese online store, scheduled to open in April 2026, we aim to strengthen the dissemination of product information and customer communication, and create a more stable purchasing environment.
FACT BOX
- Source: PR TIMES
- Category: New Product
- Products / services: LACTOMEDI