Amorepacific Japan Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative: Ra Jeong-gyun) is launching 'Reflection Liquid Blush' from HERA, a luxury makeup brand originating in Seoul, South Korea. The product will be available nationwide on Friday, August 7, 2026.

*Some colors are not available in Japan

Natural Radiance and Healthy Flush A luminous, inner-glow complexion

183 Rosy 203 Bebe 422 Lingerie

227 Dolly Peach 360 Cherry Bomb 22 Pony

Product Name: Reflection Liquid Blush

Shades: 6 total (183 Rosy / 203 Bebe / 422 Lingerie / 227 Dolly Peach ※Counter Exclusive / 360 Cherry Bomb ※Counter Exclusive / 22 Pony ※Official Online Store Exclusive)

Volume: 7.5g

Price: ¥4,840 (tax included) / ¥4,400 (tax excluded)

<Product Features>

A translucent, luminous inner-glow finish where light and natural flush blend seamlessly

HERA’s exclusive 'Glow Silk Fit' formula allows light and color to melt into the skin, creating a transparent, three-dimensional glow that appears to radiate from within.

Additionally, a soft polymer structure forms a flexible, thin film on the skin’s surface. This highly adherent film locks in glow oils and moisturizing ingredients while evenly conforming to the skin.

Even when layered over base makeup, it resists smudging and maintains clear, vibrant color and a hydrated, glossy finish for extended wear.

70% skincare ingredients*¹. A dewy, skin-loving texture

A serum-like, watery texture seamlessly blends into the skin, delivering a radiant, moisturized complexion.

Infused with skin-conditioning ingredients niacinamide and vitamin C*², it refines skin texture, offers a lightweight, non-greasy finish, and delivers a clear, lit-from-within shine.

Customizable luminous color spectrum through layering

A diverse range of shades—from subtle, natural flush to bold, vibrant tones—allows for versatile expression.

All six shades deepen transparency with layering and can be freely mixed or layered. Customize your ideal flush and glow to match your mood and skin tone, enhancing your natural beauty with a luminous, multi-dimensional glow.

*1 Including water

*2 Ascorbic acid (skin conditioning ingredient)

From natural flush to bold accents Six shades that deepen transparency with each layer

183 Rosy

Harmonizes like your natural flush

A calm rosy pink

203 Bebe

Softly melts like a heartbeat

A delicate baby pink

422 Lingerie

Exudes a gentle warmth

A soft pink coral

227 Dolly Peach

Vibrantly blooms

A peachy pink that brightens everyday looks

※Counter Exclusive

360 Cherry Bomb

Intensely stains like flushed cheeks

A vivid cherry red

※Counter Exclusive

22 Pony

Shines with a bright, cool tone

A pale cool lavender

※Official Online Store Exclusive

Limited edition sets for a cohesive, refined luminous look across cheeks and lips

A limited-edition set combining the 'Reflection Liquid Blush,' designed to create a softly diffused, translucent inner glow, with HERA’s popular 'Sensual Nude Gloss,' launches on August 7, 2026.

Curated by HERA’s exclusive makeup artists, the best-match color pairings deliver natural harmony between cheeks and lips, achieving a luminous glow look that balances charm and elegance. Two versions are available: Cool Tone and Neutral Tone, each including a liquid blush brush and two mini puffs.

Reflection Liquid Blush Set #001 Neutral

Contents:

- Reflection Liquid Blush 183 Rosy (full size)

- Sensual Nude Gloss #401 Nudist (full size)

- Blush brush

- Mini puff (x2)

Price: ¥9,240 (tax included)

Reflection Liquid Blush Set #002 Cool

Contents:

- Reflection Liquid Blush 203 Bebe (full size)

- Sensual Nude Gloss #102 Flirty (full size)

- Blush brush

- Mini puff (x2)

Price: ¥9,240 (tax included)

[ About HERA ]

HERA has established itself as a luxury brand at the forefront of beauty and Seoul culture, guided by the keyword 'HERE. NOW. MYSELF.'

In Seoul—a global trend hub—people known as SEOULISTA value living authentically and confidently in the present moment. Rather than conforming to uniform beauty standards, they embrace individuality as unique beauty, expressing themselves with sophistication, wit, and intelligent elegance—without relying on exaggeration or flashiness.

Since its founding in 1995, HERA has championed beauty under the concept of 'Contemporary Seoul Beauty.' By harmonizing rapidly evolving trends with the distinct sensibilities of SEOULISTA, HERA continues to globally communicate the essence of Seoul beauty.

HERA Japan Official Brand Website

https://jp.hera.com/

HERA Japan Official LINE

https://liff.line.me/1645278921-kWRPP32q/?accountId=093joqez

HERA Japan Official Instagram

https://www.instagram.com/herabeauty_jp

HERA Japan Official X

https://x.com/herabeauty_jp

FACT BOX

  • Source: PR TIMES
  • Category: New Product