Seoul-Based Luxury Makeup Brand 'HERA' to Hold Pop-Up Event at Ginza Mitsukoshi to Commemorate the Launch of New <Black Cushion Mesh Powder>

Key facts

  • Seoul-Based Luxury Makeup Brand 'HERA' to Hold Pop-Up Event at Ginza Mitsukoshi to Commemorate the Launch of New <Black Cushion Mesh Powder>
  • HERA, a luxury makeup brand from Seoul, Korea, will hold a pop-up event at Ginza Mitsukoshi from June 3 to June 9, 2026, to celebrate the launch of its new . Hosted by Amorepacific Japan, the event will offer an opportunity to experience the brand's world through various content, including pre-sales of the new product, exclusive sets, and makeup shows and lessons by professional makeup artists visiting from Korea, aiming to enhance its presence in the Japanese market.
  • Source: PR Times
  • Date: May 27, 2026

Direct answer

HERA, a luxury makeup brand from Seoul, Korea, will hold a pop-up event at Ginza Mitsukoshi from June 3 to June 9, 2026, to celebrate the launch of its new . Hosted by Amorepacific Japan, the event will offer an opportunity to experience the brand's world through various content, including pre-sales of the new product, exclusive sets, and makeup shows and lessons by professional makeup artists visiting from Korea, aiming to enhance its presence in the Japanese market.

Citation
Seoul-Based Luxury Makeup Brand 'HERA' to Hold Pop-Up Event at Ginza Mitsukoshi to Commemorate the Launch of New <Black Cushion Mesh Powder> (May 27, 2026), PR Times
Source
PR Times
Date
May 27, 2026
HERA, a luxury makeup brand from Seoul, Korea, will hold a pop-up event at Ginza Mitsukoshi from June 3 to June 9, 2026, to celebrate the launch of its new <Black Cushion Mesh Powder>. Hosted by Amorepacific Japan, the event will offer an opportunity to experience the brand's world through various content, including pre-sales of the new product, exclusive sets, and makeup shows and lessons by professional makeup artists visiting from Korea, aiming to enhance its presence in the Japanese market.
businessNQ 49/100出典：PR Times

📋 Article Processing Timeline

  • 📰 Published: May 27, 2026 at 13:00
  • 🔍 Collected: May 31, 2026 at 23:13 (106h 13m after Published)
  • 🤖 AI Analyzed: June 2, 2026 at 08:36 (33h 22m after Collected)
Amorepacific Japan Co., Ltd. (Location: Shibuya-ku, Tokyo; Representative: Jung-gyun Na), which operates the Seoul-based luxury makeup brand 'HERA', will hold a pop-up event at the GINZA Stage on the B1 floor of the Ginza Mitsukoshi main building from Wednesday, June 3 to Tuesday, June 9, 2026. *Image is for illustrative purposes. The new will be introduced ahead of its nationwide launch. Following its pre-release on the official online store, it will make its debut at Ginza Mitsukoshi, providing the first opportunity to experience its charm in person. Please enjoy the new sensation* of a 'blur skin' experience proposed by HERA. Furthermore, a variety of events are planned to allow visitors to experience the brand's world, including makeup shows by HERA's exclusive makeup artists visiting from Korea and reservation-based makeup lessons. With purchase bonuses and visitor gifts also available, it will be a special space to fully enjoy the appeal of HERA. New A new sensation* powder-in-cushion that effortlessly achieves an ultra-thin, soft-matte, poreless-looking blur skin. The creamy powder, through HERA's originally developed micro-mesh structure, adheres finely and evenly, leading to a beautiful and light finish. Additionally, its formula, designed with external environments like heat, humidity, and sweat in mind, absorbs excess sebum to maintain a fresh and clean skin impression. We propose a new base makeup experience that is comfortable to wear even in the coming season. Furthermore, customers who purchase the will receive a Air Puff & Sleeve Pouch as a gift. Product Name: Black Cushion Mesh Powder SPF38 / PA++ Volume: 10g 3 shades (17N1 Ivory / 21N1 Vanilla / 23N1 Beige) Price (tax incl.): 5,940 yen Pre-release on Wednesday, June 3, 2026, at Ginza Mitsukoshi Pop-up Shop and ISETAN BEAUTY online. *Within the brand *Gifts are available in limited quantities. Please ask store staff for details. FEATURED ITEM ▶ Ginza Mitsukoshi Special Project: Effortless Blur Look Set A special set to achieve the sophisticated look worn by global ambassador Felix in the visuals. Centering on the new , this lineup of color items creates a refined mood. It will transform your daily makeup routine into a more uplifting experience. Set Name: Effortless Blur Look Set Set Contents: ・Black Cushion Mesh Powder (10g/full size) *Color selectable ・Blush 99 Balletic (5.5g/full size) ・Sensual Powder Matte Liquid EX 220 Sundays (5g/full size) ・Correcting Base UV (5mL) ・UV Protector Fresh (15mL) ・Original Cat Keyring ・ Air Puff & Sleeve Pouch ・Original Black Tote Price (tax incl.): 15,730 yen *Not available for purchase on ISETAN BEAUTY online. *Some purchase bonuses are not applicable. *All items are available in limited quantities. Please ask store staff for details. ▶ Ginza Mitsukoshi Special Project: Limited Release of Japan-Debut Color A beige color with an elegant mood that blends seamlessly into the skin. It creates a delicate flush and a sophisticated, effortless look, leading to a modern expression with a trendy feel. Product Name: Blush 441 Rosy Veil Volume: 5.5g Price (tax incl.): 5,390 yen ▶ Worn by Global Ambassador Felix: Limited Release of A soft apricot pink that evokes the warmth of sunlight. This notable color, worn by global ambassador Felix in the visuals and exclusively sold on the official online store, will be specially available for purchase in-store during the Ginza Mitsukoshi pop-up event. Enjoy the color that brings a natural brightness and a sophisticated mood to your expression, along with a texture that delights the senses. Product Name: Sensual Powder Matte Liquid EX 220 Sundays Volume: 5g Price (tax incl.): 4,400 yen HERA's Exclusive Makeup Artists Visit Japan HERA's exclusive makeup artists, active in Korea and around the world, will visit Japan. We will prepare special content for you to experience the forefront of Seoul Beauty. ▶ Special Makeup Show Schedule: ・Saturday, June 6, 2026 <<2:00 PM～ / 5:30 PM～>> Special Guest: HANJJI ・Sunday, June 7, 2026 <<2:00 PM～>> Special Guest: Yuria Sato Location: Special stage within the GINZA Stage, B1 Floor, Ginza Mitsukoshi Main Building With models Hanjji and Yuria Sato as special guests, we will present a live makeup demonstration incorporating the latest beauty trends. Using HERA's new items, we will introduce this summer's featured base makeup and color makeup. Experience the world of Seoul Beauty proposed by HERA, along with the live atmosphere that can only be felt on the spot. This makeup show is by reservation only. Reservations will be accepted from Saturday, May 30, via the Ginza Mitsukoshi Shop News. Please check our official SNS for details. *On the day of the event, we may be able to accommodate waitlisted guests depending on the situation. Please ask staff for details. ▶ Makeup Lessons (Reservation required, purchase conditions apply) We will hold reservation-based makeup lessons with three menus to propose sophisticated makeup that enhances each customer's individual charm. New menus will be added for this event, allowing you to enjoy a special experience of meeting a 'new you'. Scheduled Dates: June 3 (Wed) - 9 (Tue) Lesson Contents: ① Personal Makeup + Special Eyelash Makeup Lesson (approx. 90 min) ② Personal Makeup Lesson (approx. 90 min) ③ K-Celebrity Makeup Lesson (approx. 75 min) Reservation Bonus: ・Set of 3 Makeup Brushes ・Signia Skin Refining Water 20mL & Signia Essential Balancing Emulsion 20mL ・Accessory Box *Course ① also includes 'Signia Radiance Gold Foil Mask 30mL x 3 sheets'. *Purchase conditions apply to makeup lessons. *Please confirm purchase conditions when making a reservation. >> Click here for reservations We offer tips on trend makeup and concerns you may have. This is an opportunity to experience more deeply the HERA items that enhance your charm. In a space recreating a Seoul department store counter, enjoy Seoul-originated makeup techniques while experiencing the world of 'HERA'. POP UP SHOP SPECIAL CONTENTS 【 Visitor Gift 】 ● UV Primer Sample Set Present Target: Those who have registered as a friend on HERA's official LINE account *Please speak to a staff member 【 Purchase Bonus 】 ● HERA BEAUTY ROULETTE We have prepared special gifts unique to HERA, such as full-size products, original goods, and mini samples. Target: Customers who purchase one or more HERA products *One challenge per transaction *Tools are not eligible ● Round Pouch Set Present Set Contents: ・Sensual Tinted Shine Lip Serum 323 Cherry on Top (1.3g) ・ Black Round Pouch Target: Customers who purchase HERA products totaling 15,000 yen or more (tax incl.) ● Original Bag Set Present Set Contents: ・Sensual Tinted Shine Lip Serum 323 Cherry on Top (1.3g) ・ White Quilted Pouch ・ Original Canvas Bag Target: Customers who purchase HERA products totaling 25,000 yen or more (tax incl.) *Limited to one per person *This bonus is exclusive to the Ginza Mitsukoshi pop-up event. *All items are available in limited quantities. Bonuses may not be combined. Please ask store staff for details. 【 Pop-up Event Overview 】 Period: Wednesday, June 3 - Tuesday, June 9, 2026 Location: GINZA Stage, B1 Floor, Ginza Mitsukoshi Main Building Address: 4-6-16 Ginza, Chuo-ku, Tokyo 104-8212 Hours: 10:00-20:00 *For details on business days and hours, please visit the official Ginza Mitsukoshi website. 【 About HERA 】 With the keywords 'HERE. NOW. MYSELF.', HERA has established its position as a luxury brand at the forefront of beauty and Seoul culture trends. People living in Seoul, a trendsetting city drawing global attention, known as SEOULISTAs, cherish living authentically and confidently, here and now. Instead of conforming to standardized beauty ideals, they embrace their differences as unique beauty, are confident in their own being, and express themselves with sophistication, chicness, and intellectual grace, rather than relying on exaggeration or flashiness. Under the concept of 'Contemporary Seoul Beauty', HERA has been enhancing people's beauty since its birth in 1995. By harmonizing rapidly changing trends with the unique sensibilities of SEOULISTAs, HERA will continue to globally disseminate the Seoul beauty that symbolizes the era. ■HERA Japan Official Brand Site https://jp.hera.com/ ■HERA Japan Official LINE https://liff.line.me/1645278921-kWRPP32q/?accountId=093joqez ■HERA Japan Official Instagram https://www.instagram.com/herabeauty_jp ■HERA Japan Official X https://x.com/herabeauty_jp

FAQ

Where will the HERA pop-up store be held?

It will be held at the GINZA Stage on the B1 floor of the main building of Ginza Mitsukoshi in Ginza, Tokyo.

How long will the event last?

The event is for one week only, from Wednesday, June 3, 2026, to Tuesday, June 9, 2026.

Are there any exclusive items available only at this event?

Yes, items such as the 'Effortless Blur Look Set' and the 'Blush 441 Rosy Veil,' a color making its debut in Japan, will be sold exclusively at Ginza Mitsukoshi.

Can anyone watch the makeup show?

The makeup show requires advance reservation. Reservations will be accepted on the Ginza Mitsukoshi website starting May 30.

Can I buy the new product if I live outside of Tokyo?

Yes, the new <Black Cushion Mesh Powder> will be pre-released on ISETAN BEAUTY online concurrently with the Ginza Mitsukoshi pop-up.

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