Qoo10 x Seven-Eleven to Launch 'Qoo10 Pick' Cosmetics Corner Nationwide from Late September 2026
eBay Japan and Seven-Eleven Japan are collaborating to launch 'Qoo10 Pick,' a curated corner featuring popular Qoo10 cosmetics, nationwide in Seven-Eleven stores starting in late September 2026.
📋 Article Processing Timeline
- 📰 Published: May 21, 2026 at 20:00
- 🔍 Collected: May 21, 2026 at 11:31
- 🤖 AI Analyzed: May 21, 2026 at 12:09 (37 min after Collected)
Qoo10, the online comprehensive shopping mall operated by eBay Japan G.K. (Headquarters: Minato-ku, Tokyo; Representative Director: Gu Ja-Hyun), is collaborating with Seven-Eleven Japan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo) to launch 'Qoo10 Pick,' a curated corner featuring popular cosmetics brands from Qoo10, at Seven-Eleven stores nationwide starting in late September 2026. *Please note that some stores may not carry these items.
This initiative combines Qoo10’s trend selection capabilities and communication power based on purchasing data with Seven-Eleven’s nationwide store network and sales prowess to create a new purchasing experience spanning both online and offline channels. By providing physical touchpoints for consumers who want to 'see and try products in person,' Qoo10 aims to expand its connection with customers. A convenience store, being a familiar presence in daily life, was deemed the optimal place to build opportunities for customers to discover new brands and products. Meanwhile, Seven-Eleven has been actively working to attract younger customer segments in recent years, and this partnership was realized because Qoo10’s ability to create trendy sales floors and its product composition expertise are expected to ensure continuous customer traffic at stores.
'Qoo10 Pick' underwent test sales at select locations starting in September 2025, featuring 8 brands and 24 products. Based on these results, a full-scale nationwide rollout is planned for late September 2026.
For this launch, 'Qoo10 Pick' will offer original mini-sizes and limited-edition colors. By providing appropriate quantities of items that are hard to finish due to rapidly changing trends—such as lip products and concealers—in travel-friendly sizes that fit in a pouch, Qoo10 meets customer needs. It also offers opportunities to try trending Korean cosmetics at affordable prices. Stores will feature dedicated promotional materials highlighting product features and trendy appeal. During the launch period in September, promotions linked to the official Qoo10 app are also planned.
Moving forward, Qoo10 will continue to grow as a presence that consistently creates new encounters between trends and consumers, regardless of whether they are online or offline.
■ 'Qoo10 Pick' Overview
Name: Qoo10 Pick
Launch Period: Deliveries start in late September 2026, with sequential rollout in stores.
Target Stores: Seven-Eleven stores nationwide. *Limited quantities available. Some stores may not carry these items.
Scope: 8 brands, 21 products.
Product Features: Popular Qoo10 cosmetic brands, mainly offered in Qoo10 Pick exclusive mini-sizes.
■ Planned Brands
SKIN&LAB
GROWUS
23yearsold
Parnell
AOU
Centellian24
SKIN1004
Tiptoe
*The above brands are currently planned. Available in limited quantities while supplies last.
This initiative combines Qoo10’s trend selection capabilities and communication power based on purchasing data with Seven-Eleven’s nationwide store network and sales prowess to create a new purchasing experience spanning both online and offline channels. By providing physical touchpoints for consumers who want to 'see and try products in person,' Qoo10 aims to expand its connection with customers. A convenience store, being a familiar presence in daily life, was deemed the optimal place to build opportunities for customers to discover new brands and products. Meanwhile, Seven-Eleven has been actively working to attract younger customer segments in recent years, and this partnership was realized because Qoo10’s ability to create trendy sales floors and its product composition expertise are expected to ensure continuous customer traffic at stores.
'Qoo10 Pick' underwent test sales at select locations starting in September 2025, featuring 8 brands and 24 products. Based on these results, a full-scale nationwide rollout is planned for late September 2026.
For this launch, 'Qoo10 Pick' will offer original mini-sizes and limited-edition colors. By providing appropriate quantities of items that are hard to finish due to rapidly changing trends—such as lip products and concealers—in travel-friendly sizes that fit in a pouch, Qoo10 meets customer needs. It also offers opportunities to try trending Korean cosmetics at affordable prices. Stores will feature dedicated promotional materials highlighting product features and trendy appeal. During the launch period in September, promotions linked to the official Qoo10 app are also planned.
Moving forward, Qoo10 will continue to grow as a presence that consistently creates new encounters between trends and consumers, regardless of whether they are online or offline.
■ 'Qoo10 Pick' Overview
Name: Qoo10 Pick
Launch Period: Deliveries start in late September 2026, with sequential rollout in stores.
Target Stores: Seven-Eleven stores nationwide. *Limited quantities available. Some stores may not carry these items.
Scope: 8 brands, 21 products.
Product Features: Popular Qoo10 cosmetic brands, mainly offered in Qoo10 Pick exclusive mini-sizes.
■ Planned Brands
SKIN&LAB
GROWUS
23yearsold
Parnell
AOU
Centellian24
SKIN1004
Tiptoe
*The above brands are currently planned. Available in limited quantities while supplies last.
FAQ
When will Qoo10 Pick be available?
It is scheduled to launch at Seven-Eleven stores nationwide starting from late September 2026.
What brands are available?
Eight brands, including SKIN&LAB, GROWUS, and 23yearsold, are planned to be featured.
Where can I buy them?
You can purchase them at Seven-Eleven stores nationwide (excluding some locations).