Former Japan National Football Team Player Naoya Kondo Appointed Director at Qoncept, Inc.

Qoncept, Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Kenichi Hayashi; hereinafter "Qoncept") announces that starting in June 2026, Naoya Kondo, a former Japan national football team player and CEO of DOMA, Inc., which operates sports schools and exercise classes, has been appointed as a director of the company.

Naoya Kondo (left), who has been appointed director of Qoncept, Inc., and Kenichi Hayashi, CEO of the company.

Kondo played for Kashiwa Reysol, JEF United Ichihara Chiba, and Tokyo Verdy, and was selected for the Japan national football team in 2012. While still an active player, he founded DOMA, Inc., developing the soccer school "DO SOCCER CLUB" and the "Minna DE Core Training" program aimed at improving children's athletic abilities. Even after retiring from professional sports, he has been dedicated to supporting children's growth through sports, creating opportunities for exercise, and developing community sports.

As a sports tech company with strengths in AI and video analysis technology, Qoncept has developed and provided applications such as the soccer shot tracking app "Shusoku" and the golf trajectory tracking app "Golfboy." By utilizing smartphones and video to visualize and quantify sports plays, the company delivers new experiential value to athletes, coaches, parents, and spectators.

With Kondo's appointment as director, Qoncept will fuse his real-world experience as a top athlete, his deep understanding of coaching in developmental stages, his knowledge of running a sports business, and his broad network in the soccer world with the company's AI and video analysis technology. This will accelerate the development of products and business operations that are more effectively implemented in actual sports settings.

Purpose of Appointment

In recent years, the importance of video analysis, AI, and data utilization in the sports sector has increased. On the other hand, in school club activities and community sports, it is often difficult to utilize specialized analysis tools and advanced measurement environments on a daily basis.

Qoncept aims for a world where anyone can measure, visualize, and reflect on their plays through smartphones and cameras. Kondo's participation is a crucial step in evolving these technologies into "services that are truly used in the field."

Through his experience as a professional soccer player and his management of soccer schools and exercise classes, Kondo has confronted issues such as the decrease in children's exercise opportunities, the need to improve basic physical abilities, and the challenges faced by coaches and parents. Furthermore, leveraging the network of soccer players and coaches he has built since his active playing days, he will play a role in incorporating practical training content into Qoncept's services.

As a result, Qoncept will evolve into a service that not only "measures" plays but also provides experiences to "learn," "practice," and "grow" based on the measurement results, continually supporting the improvement of athletes and children.

Future Outlook

Moving forward, Qoncept, together with Kondo, will proceed with business development mainly in the following areas.

Evolution of the Soccer Shot Tracking App "Shusoku"

"Shusoku" is an app that can measure and record soccer shot speeds and play videos. By being used at event venues, sports facilities, and club team activities, people from children to adults can enjoy learning about their own plays.

"Shusoku" App

Access the official Shusoku website

In the future, in addition to Kondo's competitive experience and field coaching knowledge, the company will leverage the network cultivated in the soccer world to expand training content.

Soccer involves different specialties, such as players who excel at powerful kicks, those who are skilled at accurate trapping, players with excellent dribbling skills to bypass opponents, and those with strengths in defensive responses and body usage. Kondo will utilize his connections with active and former players and coaches who have strengths in these respective areas to promote the creation of training content provided on Shusoku.

For example, by collaborating with players and coaches who possess exceptional knowledge by theme—such as kicking, trapping, dribbling, body usage, defense, and physical strength—the company will consider rolling out content that allows users to learn according to their own challenges. Through this, the goal is to evolve Shusoku from an app that merely measures shot speed into a comprehensive soccer training platform that consistently supports play visualization, issue discovery, training, and the realization of improvement.

Creating a Mechanism to Give Back the Knowledge of Former and Active Pro Players to Society

Through Kondo's participation, Qoncept will also work on creating a mechanism to deliver the specialized skills, experiences, and mindsets held by former and active professional players to more children and athletes.

The skills and decision-making of professional players hold unique value cultivated through years of experience. However, opportunities to come into contact with this knowledge on a daily basis are limited. By combining technology and content, Qoncept will transform the know-how of top-level players into a format that can be learned regardless of region or environment.

Additionally, for active and former players, sharing their areas of expertise and experiences as training content becomes a second career or a new option for contributing to society. As a bridge to the soccer world, Kondo will connect the expertise of players with Qoncept's technology, creating a new cycle of value in the sports industry as a whole.

The Social Value Qoncept Aims For

What Qoncept aims for is not to restrict sports to a few experts through technology, but to make it an open experience for more people.

Knowing your own shot speed. Seeing your own movements on video. Discovering practice methods suited to your challenges. Coming into contact with the knowledge of players who have strengths in specific fields like kicking, trapping, and dribbling. Seeing in numbers and videos that you have grown a little since yesterday.

These experiences become a catalyst for children to continue sports, a new tool for coaches to support growth, and an opportunity for parents to feel closer to their children's challenges and development. Furthermore, by giving back the knowledge of former and active professional players to society as digital content and services, it also leads to the creation of new opportunities for athletes to thrive. Through Kondo's participation, Qoncept will connect sports, education, communities, and technology, contributing to the realization of a society where more people can feel the joy of sports and the pleasure of growth.

Profile of Naoya Kondo

Naoya Kondo. Former professional soccer player and former Japan national football team player. Played for Kashiwa Reysol, JEF United Ichihara Chiba, Tokyo Verdy, and others. Established DOMA, Inc. during his playing career in 2011, operating the soccer school "DO SOCCER CLUB". Even after retiring, he continues to engage in supporting children's growth through sports, such as the "Minna DE Core Training" aimed at improving children's athletic abilities.

About Qoncept, Inc.

Qoncept, Inc. is a sports tech company engaged in creating new experiential value in the sports field utilizing AI and video analysis technology. The company develops and provides applications such as soccer shot tracking apps.