Kyukamura Norikura Kogen to Unearth 'Setsugen no Hana' Snow-Buried Sake on April 3 — Maturation in a Natural Refrigerator at -10°C; Available for Tasting Around Golden Week
Key facts
- Kyukamura Norikura Kogen to Unearth 'Setsugen no Hana' Snow-Buried Sake on April 3 — Maturation in a Natural Refrigerator at -10°C; Available for Tasting Around Golden Week
- Kyukamura Norikura Kogen will unearth its 'Setsugen no Hana' snow-buried sake on April 3, with sales expected to begin around the Golden Week holidays.
- Date: March 30, 2026
Direct answer
Kyukamura Norikura Kogen will unearth its 'Setsugen no Hana' snow-buried sake on April 3, with sales expected to begin around the Golden Week holidays.
- Citation
- Kyukamura Norikura Kogen to Unearth 'Setsugen no Hana' Snow-Buried Sake on April 3 — Maturation in a Natural Refrigerator at -10°C; Available for Tasting Around Golden Week (March 30, 2026)
- Source
- PR Times
- Date
- March 30, 2026
Kyukamura Norikura Kogen will unearth its 'Setsugen no Hana' snow-buried sake on April 3, with sales expected to begin around the Golden Week holidays.
📋 Article Processing Timeline
- 📰 Published: March 30, 2026 at 05:11
- 🤖 AI Analyzed: May 26, 2026 at 21:27 (1384h 16m after Published)
Located at the southern end of the Northern Alps within Chubu Sangaku National Park, the resort hotel "Kyukamura Norikura Kogen" (Location: 4307 Azumi, Matsumoto City, Nagano Prefecture; Manager: Takashi Suzuki) has collaborated with local Azumino brewer "EH Shuzo Co., Ltd." and the Matsumoto-based Shinshu sake specialist "Sakesho Nakajimaya."
On January 27, 2026, sake was buried within the grounds of Kyukamura. The unearthing is finally scheduled for Friday, April 3. The sake, matured under the snow, is slated for sale at Kyukamura around the Golden Week period.
◆ EH Shuzo Co., Ltd.
EH Shuzo, located in Azumino City, Nagano Prefecture, produces the 210-year-old sake brand "Suien," a must-try for enthusiasts. The brewery also handles local Shinshu spirits as well as limited-time and limited-quantity collaborations, such as a special red wine released in partnership with Kitasan Black from the popular game "Uma Musume Pretty Derby."
Address: 1090-1 Toyoshina Takabe, Azumino City, Nagano Prefecture 399-8204
Tel: 0263-72-3011
◆ Sakesho Nakajimaya
Established in October 1897, Sakesho Nakajimaya has a history of over 100 years. Originally a general department store selling school gym clothes and stationery, it eventually specialized in alcohol, focusing today on sake and limited local brews. The shop is deeply rooted in the community, personally selecting and contracting directly with breweries to provide sake that meets the needs of tourists.
Address: 706-1 Azumi, Matsumoto City, Nagano Prefecture 390-1520
Tel: 0263-94-2007
FAQ
When will the snow-buried sake, known as 'Setsugen no Hana,' be unearthed?
The snow-buried sake, 'Setsugen no Hana,' is scheduled to be unearthed on Friday, April 3, 2026.
Where is Kyukamura Norikura Kogen located?
Kyukamura Norikura Kogen is situated at the southern end of the Northern Alps within Chubu Sangaku National Park in Matsumoto City, Nagano Prefecture.
Which local businesses collaborated on this unique sake project?
Kyukamura Norikura Kogen collaborated with EH Shuzo Co., Ltd. and Sakesho Nakajimaya for this sake project.
When can visitors expect to purchase the 'Setsugen no Hana' sake?
The 'Setsugen no Hana' sake, matured under the snow, is slated for sale at Kyukamura around the Golden Week period.
What is the approximate temperature at which the sake matured?
The sake matured under the snow in a natural refrigerator at approximately -10°C.