人气活动第二弹！10,000人参与盛况空前！「QBB起司甜点6P」新商品发售纪念活动报告
六甲黄油在东京举办「QBB起司甜点6P」新商品发售纪念活动，吸引了1万人参加。
📋 文章處理履歷
- 📰 發表: 2026年3月30日 20:01
- 🔍 收集: 2026年3月30日 22:56（發表後2小時55分鐘）
- 🤖 AI分析完成: 2026年4月16日 06:24（收集後391小時28分鐘）
六甲黄油株式会社（总公司：神户市，代表取缔役社长兼CEO：塚本浩康，以下简称QBB）于2026年3月28日（星期六）在有乐町站前广场（东京都千代田区）举办了纪念新商品「QBB起司甜点6P 草莓鲜奶油蛋糕」发售的试吃活动『QBB起司甜点6P×TWININGS 幸福的绝配 in 有乐町』。
▷ 为大家献上「一小块的幸福」～ 活动背景 ～
本次活动旨在让更多人了解QBB起司甜点6P的理念——「一小块的幸福」。本次活动大幅扩大了试吃对象人数至10,000人，并与TWININGS JAPAN株式会社合作，一同提供英国皇室御用TWININGS红茶的试饮。我们将深受伦敦下午茶喜爱的、香气高雅的红茶与QBB起司甜点6P搭配，为大家献上更进一步的「一小块的幸福」。
▷ 10,000人参与，盛况空前！～ 活动亮点 ～
活动当天，从开始前就有人在等待，显示出高度关注，吸引了众多民众参加。新商品免费发放数量从上次的6,000份大幅增加至10,000份，但由于活动过于火爆，不得不提前结束，将所有份数发放完毕。此外，TWININGS「London Afternoon」红茶的试饮（限前3,500名）以及可获得原创商品的扭蛋（限前200名）也因人气过高而提前结束，所有预定数量均已发放完毕。另外，在活动中对品尝了「QBB起司甜点6P 草莓鲜奶油蛋糕」的参与者进行的问卷调查显示，有97.5%的受访者表示「希望购买」。这一结果再次确认，本商品不仅低糖质※，而且美味也得到了高度评价。
本次活动超出了最初的预期，有众多民众参与，让我们再次切实感受到大家对QBB起司甜点6P的高度关注。
QBB将继续通过QBB起司甜点6P为大家献上「一小块的幸福」，并致力于提供健康、明亮、愉快的饮食文化，为社会做出贡献。
※与日本食品标准成分表（第八版）增补2023年 糕点类/草莓鲜奶油蛋糕 100克含量比较。
常見問題
What was the main purpose of the "QBB Cheese Dessert 6P x Twinings: Happy Mariage in Yurakucho" event?
The main purpose was to celebrate the launch of the new "QBB Cheese Dessert 6P Strawberry Shortcake" and to spread the concept of "a piece of happiness" associated with QBB Cheese Dessert 6P to a wider audience. It also aimed to showcase the delightful pairing of the cheese dessert with Twinings tea.
How many people participated in the event?
The event was a huge success, attracting 10,000 participants. The number of free samples distributed was also increased to 10,000 units.
What was the consumer feedback on the new "QBB Cheese Dessert 6P Strawberry Shortcake"?
A survey conducted at the event showed that 97.5% of participants who sampled the new product expressed a desire to purchase it, indicating strong positive reception for its taste and low-sugar content.
What other activities were available at the event besides sampling?
Besides the sampling of the new cheese dessert and Twinings tea (for the first 3,500 attendees), there was also a gachapon lottery for original goods (for the first 200 attendees).
What is the meaning of the asterisk (*) next to "low sugar"?
The asterisk refers to a comparison based on the Standard Tables of Food Composition in Japan (8th Edition), Supplement 2023, per 100g of confectionery/strawberry shortcake, indicating that the product is low in sugar relative to a standard strawberry shortcake.
What is the overall message QBB aims to convey with its products?
QBB aims to deliver "a piece of happiness" through its QBB Cheese Dessert 6P products and contribute to society by providing a healthy, bright, and enjoyable food culture.
What is Twinings' connection to the event?
Twinings Japan Inc. collaborated with QBB to provide tastings of their premium teas, specifically "London Afternoon," which is known for its elegant aroma and taste, to create a "happy mariage" with the cheese dessert.
Was the event extended due to its popularity?
No, due to the overwhelming success and high demand, the event concluded earlier than scheduled, with all distributed items (samples, tea, lottery prizes) being given out completely.
What is the concept behind QBB Cheese Dessert 6P?
The core concept is "a piece of happiness," aiming to provide small moments of joy and satisfaction to consumers with each serving.
Where and when was the event held?
The event was held on March 28, 2026 (Saturday) at the Yurakucho Station Plaza in Chiyoda-ku, Tokyo.