'Toy Story' Friends Assemble! Announcement of Packaging Change for 'QBB/Toy Story/Round Cheese'

Rokkobutter Co., Ltd. (Head office: Kobe City; Representative Director, President and CEO: Hirokuni Tsukamoto) announced that from around mid-May 2026, they will change the packaging for 'QBB/Toy Story/Round Cheese' and several other products, striving to make their cheese more appealing and enjoyable for a wider audience.

QBB/Toy Story/Round Cheese

▷ 230% Growth! A popular product cherished for its approachable packaging and delicious taste.

This product has been well-received for its approachable packaging and delicious taste since its launch in 2022.

With the growing popularity of the 'Toy Story' franchise, shipments have also increased, leading to approximately 230% growth* since its launch, developing into a product deeply cherished by even more people.

*Based on Rokkobutter Co., Ltd. shipment results.

▷ 'QBB/Toy Story/Round Cheese' Product Information

Change Period: Approximately mid-May 2026 ~

Net Content: 60g (No change)

Manufacturer's Suggested Retail Price: 275 yen (Excluding tax, no change)

Shelf Life: 270 days (No change)

Sales Area: Nationwide (No change)

Number of Packaging Types: 2 types for outer packaging, 12 types for individual packaging *Contents are the same

12 types of individual packaging

In addition, packaging changes will also be made for 'Cheese in Slices CHEASY 7-pack' and 'Cheese in Melted Slices CHEASY 7-pack' around the same time.

▷ Company Information

Kobe Factory

Company Name: Rokkobutter Co., Ltd.

Representative: Hirokuni Tsukamoto, Representative Director, President and CEO

Location: 1-3-13 Sakaguchidori, Chuo-ku, Kobe City

Established: December 13, 1948

Business Activities: Manufacturing and sales of cheese and other products, sales of nuts and other foods

TEL: 078-231-4681 (Main)

FAX: 078-231-4678

HP: https://www.qbb.co.jp/

The information in this document is current at the time of announcement. Contents may be subject to change without notice.