Towards Delicate Zone Care with a "Future Maintenance" Concept. A New Line from Florica is Born, Featuring Lactic Acid Bacteria Fermentation Liquid from the Birth Canal and Scented with Natural Essential Oils.

Pure Co., Ltd. is launching a new line of delicate zone care products called "Intimate Gel Wash and Milk" from its Florica brand on April 7, 2026. These products feature a patented lactic acid bacteria fermentation liquid from the birth canal and natural essential oils, promoting a new care habit called "Future Maintenance" for women's well-being. The line also includes an "Inner Lacto Gel Medical" for internal vaginal care, all products being COSMOS Organic certified and Made in Japan.
product_launchNQ 100/100出典:PR Times

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  • 📰 Published: April 3, 2026 at 22:00
  • 🔍 Collected: April 3, 2026 at 18:04
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Pure Co., Ltd., a cosmetics OEM/ODM manufacturer (Location: Itoshima City, Fukuoka Prefecture, Representative Director and President: Ichiro Inoue), will launch "Intimate Gel Wash and Milk" for delicate zone care on April 7, 2026. This new product from Florica, a flora care brand based on preconception care, features a patented*¹ gel containing "lactic acid bacteria fermentation liquid from the birth canal"*², and has appointed Ami Kikuchi as its ambassador.

■What is "Future Maintenance" proposed by Florica?
In recent years, while interest in femcare and preconception care has been growing, many women still suffer from delicate zone concerns. Through delicate zone care, Florica proposes a new care habit called "Future Maintenance," which means "preparing oneself now for future choices."

■What is lactic acid bacteria fermentation liquid from the birth canal?
Lactic acid bacteria in the birth canal are said to be the "first bacteria" a baby receives from its mother at birth, and they are deeply involved in the internal bodily environment. Florica focuses on the function of these lactic acid bacteria in the birth canal and processes them into a raw material through fermentation. As a core ingredient of Florica, it is blended throughout the series so that it can be incorporated into daily care.

■A complete line of delicate zone care items. Approaching from both outside and inside.

The Florica series is characterized by its ability to care for the delicate zone from both outside and inside with the patented*¹ "lactic acid bacteria fermentation liquid from the birth canal"*². Furthermore, a lineup of Made-in-Japan products will be developed. Prepare yourself now for choices that will come someday. Florica supports women's time to face themselves through daily care.

■Features of the new products, Intimate Gel Wash and Milk

① Odor care with "Citrus Lavender Scent" supervised by a perfumer

Unpleasant odors in the delicate zone are said to exist in the base notes, accompanied by a sense of discomfort for oneself and anxiety about being noticed by others. Under the supervision of a perfumer, an original blend of "Citrus Lavender" scent is adopted, which suppresses delicate zone odors with a natural scent rather than synthetic fragrances. By placing essential oils in the middle to base notes, it is designed to gently and naturally envelop delicate zone odors.

② COSMOS Organic certified

Because these products are used on delicate areas, we want to deliver something that can be used with peace of mind. Therefore, we have obtained COSMOS Organic certification by clearing strict international standards, from the ingredients used to factory management. COSMOS Organic certification is an abbreviation for Cosmetic Organic Standard, a global private standard for organic and natural cosmetics.

●Basic rules of COSMOS Organic certification

 ・Promote the use of products produced by organic farming and respect biodiversity

 ・Be responsible for the use of natural resources and be environmentally friendly

 ・Conduct clean processing and manufacturing that considers human health and the environment

 ・Incorporate and develop the concept of green chemistry (environmentally friendly chemistry)

●Strict conditions for COSMOS Organic certification
 ・95% to 100% of the ingredients must be naturally derived

 ・95% to 100% of plant-based ingredients (oils, extracts, butters, etc.) must be from organic farming,

  or farming methods that do not use genetically modified organisms

 ・A minimum of 20% of the finished product (10% for rinse-off products such as shampoos and conditioners) must be

  ingredients produced by organic farming

■ Florica Intimate Gel Wash

Adopts a "foam switch formula" that naturally lathers! A friction-free foaming gel containing patented*¹ lactic acid bacteria fermentation liquid from the birth canal*² gently removes dirt from the delicate zone while moisturizing it.

●Release date: April 7, 2026
●Product features:

・Contains patented*¹ lactic acid bacteria fermentation liquid from the birth canal*²

・Mildly acidic gel wash that gently cleanses the delicate zone

・COSMOS Organic certified

 └98% naturally derived ingredients, 10% organic ingredients

・Contains 82% beauty serum ingredients (including water)

・"Citrus Lavender Scent" supervised by a perfumer
・Both container and contents are Made in JAPAN

●Content: 100mL
●Standard retail price (tax included): ¥2,970

●Usage period/frequency: 2-3 pumps once a day during bathing.

●How to use: Take an appropriate amount in your palm, lather, gently wash the skin, then rinse thoroughly. *For delicate zones, please refrain from internal vaginal cleansing.

■ Florica Intimate Milk

Delicate zone milk containing patented*¹ lactic acid bacteria fermentation liquid from the birth canal*². A milk type that easily blends into the skin and moisturizes the delicate zone (※to the stratum corneum).

●Release date: April 7, 2026
●Product features:

・Contains patented*¹ "lactic acid bacteria fermentation liquid from the birth canal"*²

・A milk type that can provide moisturizing care with a single product, as its water and oil balance is close to human skin.
・COSMOS Organic certified

└100% naturally derived ingredients, 21% organic ingredients
・Contains 92% beauty serum ingredients (including water)

・"Citrus Lavender Scent" supervised by a perfumer
・Both container and contents are Made in JAPAN

●Content: 80mL
●Standard retail price (tax included): ¥2,970

●Usage period/frequency: 2 pumps once a day after bathing.

●How to use: Take an appropriate amount on clean hands and apply to the skin. This emulsion can be used on areas of concern in the delicate zone and on the entire body. *For delicate zones, please refrain from internal vaginal use.

■Florica Inner Lacto Gel Medical (Controlled Medical Device)

A gel containing lactic acid bacteria fermentation liquid from the birth canal*² was created with the aim of providing gentle care that places as little burden as possible on what is naturally present in the female body. It is delivered directly into the vagina with an applicator and remains there to support the pH balance of the vaginal environment.

●Product features:

・Contains patented*¹ lactic acid bacteria fermentation liquid from the birth canal*²

・Contains 99.8% plant-derived ingredients, 87.6% beauty serum ingredients

・Contains 3 types of CICA ingredients*³, Damask Rose Placenta*⁴
・Because it is inserted directly into the vagina, both the container and contents are Made in JAPAN

・Hygienic single-use type

・Easy and convenient with a one-push design

●Content: 1.7g (per tube)

●Standard retail price (tax included): 10 pieces for ¥4,950 / 3 pieces for ¥1,650

●Usage period/frequency: 2 pumps once a day after bathing. Approximately one month with daily use.

●How to use: Easily apply the "lactic acid bacteria fermentation liquid*² containing gel" that keeps the vagina acidic with a single push. It supports maintaining a healthy pH balance in the vaginal environment. As a vaginal cleansing function, it is also recommended for rinsing away menstrual blood at the end of menstruation.

●Recommended for:
Those who are routinely concerned about changes in vaginal discharge / want to rinse away residual menstrual blood at the end of menstruation / are concerned about odor / want to care before or after intercourse

Product name: Inner Lacto Gel Medical (General name: Vaginal irrigator)

Medical device certification number: 307AGBZX00059000

・Florica Official Website https://florica.jp/

・Rakuten Ichiba https://item.rakuten.co.jp/blondie-blond/flo1000/   

 ¹Patent No. 7076840, raw material using DL81 strain ²Lactobacillus/Soybean Ferment Extract (pH adjuster) ³Centella Asiatica Extract, Madecassoside, Asiaticoside (moisturizer) ⁴Damask Rose Placenta Culture Extract (skin conditioning agent)