Naresome Yobiko, with over 1 Million Followers, Publishes 'Logical x Love Matchmaking' Book on June 19th
Asahi Shimbun Publications will release the first book featuring the unique matchmaking methodology of Naresome Yobiko, titled 'Logical x Love Matchmaking,' on June 19th. To celebrate, a talk event will be held at Roppongi Tsutaya Books on June 26th, discussing how to achieve long-lasting marriage through both logic and emotion.
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Asahi Shimbun Publications will launch the book 'Long-lasting True Happiness: Logical x Love Matchmaking' on June 19th. This is the first book authored by the matchmaking agency 'Naresome Yobiko,' which has garnered significant attention for its 'strategically selecting and being selected' methodology based on ultimate self-analysis, with over 1 million total social media followers. The book combines rational life planning (logical) and emotional flutter (love) to provide a matchmaking guide practical for anyone regardless of age or gender.
## Key Features of the Book
1. Thinking Methods for a '50-Year Happy Marriage'
This book proposes a new perspective on matchmaking based on both logic (rational planning) and love (excitement). It aims to prevent 'value differences' that many couples encounter and suggests a marriage perspective that makes life both enjoyable and stable.
2. Practical Techniques
Includes numerous actionable tips such as how to write profiles, take photos, improve dating techniques, and build successful habits.
3. Enjoyable Read with Manga and Dialogue
Features protagonists 'Chi-ko' and 'Osamu' struggling with matchmaking, allowing readers to learn through their story.
4. Type Diagnosis and Worksheets
Uses unique diagnostics and worksheets to visualize personal thought patterns and values, making it clear 'what kind of person' is a match.
5. Unique 'Naresome Terminology'
Includes unique terms that describe the essence of matchmaking, helping readers learn in an entertaining way.
## Book Information
- Title: Long-lasting True Happiness: Logical x Love Matchmaking
- Author: Naresome Yobiko
- Price: 1,540 JPY
- Publisher: Asahi Shimbun Publications
## Launch Event
To celebrate the launch, a talk event titled 'How to Create a 50-Year Happy Marriage: Choosing a Partner Through Logical x Love' will be held at Roppongi Tsutaya Books. Chihiro Katsukura, the principal of Naresome Yobiko, and romantic psychologist Keita Yamazaki will discuss blueprints for a partnership that goes beyond short-term excitement.
- Date: Friday, June 26, 2026
- Time: 18:00 – 19:30
- Venue: Roppongi Tsutaya Books (6-11-1 Roppongi, Minato-ku, Tokyo)
- Capacity: 50 people (lottery-based)
- Participation Fee: 1,540 JPY (includes book)
- Registration: Via Roppongi Tsutaya Books event site (Deadline: June 14)
## Key Features of the Book
1. Thinking Methods for a '50-Year Happy Marriage'
This book proposes a new perspective on matchmaking based on both logic (rational planning) and love (excitement). It aims to prevent 'value differences' that many couples encounter and suggests a marriage perspective that makes life both enjoyable and stable.
2. Practical Techniques
Includes numerous actionable tips such as how to write profiles, take photos, improve dating techniques, and build successful habits.
3. Enjoyable Read with Manga and Dialogue
Features protagonists 'Chi-ko' and 'Osamu' struggling with matchmaking, allowing readers to learn through their story.
4. Type Diagnosis and Worksheets
Uses unique diagnostics and worksheets to visualize personal thought patterns and values, making it clear 'what kind of person' is a match.
5. Unique 'Naresome Terminology'
Includes unique terms that describe the essence of matchmaking, helping readers learn in an entertaining way.
## Book Information
- Title: Long-lasting True Happiness: Logical x Love Matchmaking
- Author: Naresome Yobiko
- Price: 1,540 JPY
- Publisher: Asahi Shimbun Publications
## Launch Event
To celebrate the launch, a talk event titled 'How to Create a 50-Year Happy Marriage: Choosing a Partner Through Logical x Love' will be held at Roppongi Tsutaya Books. Chihiro Katsukura, the principal of Naresome Yobiko, and romantic psychologist Keita Yamazaki will discuss blueprints for a partnership that goes beyond short-term excitement.
- Date: Friday, June 26, 2026
- Time: 18:00 – 19:30
- Venue: Roppongi Tsutaya Books (6-11-1 Roppongi, Minato-ku, Tokyo)
- Capacity: 50 people (lottery-based)
- Participation Fee: 1,540 JPY (includes book)
- Registration: Via Roppongi Tsutaya Books event site (Deadline: June 14)
FAQ
What is the 'Logical x Love' matchmaking method?
It is a unique matchmaking methodology proposed by Naresome Yobiko that balances rational life planning with emotional connection.
Who is this book recommended for?
It is recommended for anyone, regardless of age or gender, who wants to achieve long-term happiness in marriage or needs guidance on how to approach matchmaking.
Who will be speaking at the talk event?
Chihiro Katsukura, Principal of Naresome Yobiko, and Keita Yamazaki, a romantic psychologist, will discuss how to design a partnership.