Naresome Yobiko, with over 1 Million Followers, Publishes 'Logical x Love Matchmaking' Book on June 19th

Asahi Shimbun Publications will launch the book 'Long-lasting True Happiness: Logical x Love Matchmaking' on June 19th. This is the first book authored by the matchmaking agency 'Naresome Yobiko,' which has garnered significant attention for its 'strategically selecting and being selected' methodology based on ultimate self-analysis, with over 1 million total social media followers. The book combines rational life planning (logical) and emotional flutter (love) to provide a matchmaking guide practical for anyone regardless of age or gender.

Key Features of the Book

1. Thinking Methods for a '50-Year Happy Marriage' This book proposes a new perspective on matchmaking based on both logic (rational planning) and love (excitement). It aims to prevent 'value differences' that many couples encounter and suggests a marriage perspective that makes life both enjoyable and stable.

2. Practical Techniques Includes numerous actionable tips such as how to write profiles, take photos, improve dating techniques, and build successful habits.

3. Enjoyable Read with Manga and Dialogue Features protagonists 'Chi-ko' and 'Osamu' struggling with matchmaking, allowing readers to learn through their story.

4. Type Diagnosis and Worksheets Uses unique diagnostics and worksheets to visualize personal thought patterns and values, making it clear 'what kind of person' is a match.

5. Unique 'Naresome Terminology' Includes unique terms that describe the essence of matchmaking, helping readers learn in an entertaining way.

Book Information

- Title: Long-lasting True Happiness: Logical x Love Matchmaking - Author: Naresome Yobiko - Price: 1,540 JPY - Publisher: Asahi Shimbun Publications

Launch Event

To celebrate the launch, a talk event titled 'How to Create a 50-Year Happy Marriage: Choosing a Partner Through Logical x Love' will be held at Roppongi Tsutaya Books. Chihiro Katsukura, the principal of Naresome Yobiko, and romantic psychologist Keita Yamazaki will discuss blueprints for a partnership that goes beyond short-term excitement.

- Date: Friday, June 26, 2026 - Time: 18:00 – 19:30 - Venue: Roppongi Tsutaya Books (6-11-1 Roppongi, Minato-ku, Tokyo) - Capacity: 50 people (lottery-based) - Participation Fee: 1,540 JPY (includes book) - Registration: Via Roppongi Tsutaya Books event site (Deadline: June 14)