PR TIMES Web Clipping Updated to Include SNS Post Collection

PR TIMES Co., Ltd. (Minato-ku, Tokyo; CEO: Takumi Yamaguchi; TSE Prime, Nagoya Prime: 3922), which operates the press release distribution service "PR TIMES," announced on Wednesday, July 15, 2026, the launch of an upgraded version of its "PR TIMES Web Clipping" service. The update enables users to collect and review not only web articles but also posts from X (formerly Twitter), Instagram, and TikTok, supporting public relations activities and media monitoring.

Until Wednesday, October 14, 2026, users can access the new SNS post collection feature at the current Web Clipping subscription rate. Starting Thursday, October 15, 2026, the service will transition to a new pricing structure (details to follow).

In an era where consumers are both information recipients and senders

Media outlets play a vital role in conveying corporate messages to society from a third-party perspective. Articles produced through journalistic reporting and editing help deepen public understanding and trust—elements that cannot be achieved through corporate self-promotion alone. Therefore, monitoring how press releases are covered by media is essential for gauging public reception and improving future PR strategies.

Moreover, social media platforms have become key channels where consumers receive information. With the widespread use of SNS, users are no longer passive recipients but active contributors who share opinions and reactions. According to Hakuhodo's Media Environment Research Institute's "Media定点 Survey 2025," total daily media consumption time via mobile phones and smartphones reached 165.1 minutes in 2025, surpassing television's 122.1 minutes (*1). As people increasingly access information through smartphones, SNS posts are becoming critical touchpoints for gauging public reactions to corporate activities. The sentiments, questions, and critiques shared on these platforms often influence broader public awareness and interest.

Given this landscape, while media coverage continues to offer valuable third-party perspectives, consumer voices on social media have become equally important for understanding real-time public sentiment.

(*1) Source: Hakuhodo Media Environment Research Institute, "Media定点 Survey"

https://mekanken.com/projects/media-survey/media-contact/

Transforming Web Clipping into a listening tool for consumer insights

Web Clipping is a feature that automatically collects web articles containing user-defined keywords. Offered as a paid service through the corporate dashboard of the "PR TIMES" press release platform, it monitors approximately 4,500 websites daily—from major news portals to emerging web media and curation sites—and delivers reports on article trends and media categories (*2).

The "Clip Survey" function allows continuous monitoring of web articles containing specified keywords. For example, by setting a company or brand name as a keyword, users can automatically collect all articles mentioning it (*3).

This update adds the ability to collect posts from X, Instagram, and TikTok alongside traditional web articles within the same Clip Survey function. As a result, PR professionals can now view both media coverage and social media reactions within a single interface, eliminating the need to search multiple platforms separately.

PR TIMES aims to enhance the value of Web Clipping beyond mere media monitoring, transforming it into a comprehensive listening tool that enables PR teams to hear consumer voices and apply insights to future communications, internal reporting, and engagement strategies. Looking ahead, the company plans to expand support to additional social platforms and introduce the ability to search and retrieve historical SNS posts (currently, only posts published after the service launch are collected).

(*2) Reports include media outlet name, article title, and URL. Full article content is not included; users must visit the article URL to read the full text.

(*3) For more details on PR TIMES Web Clipping: https://prtimes.jp/webclipping/service/

New capabilities with this update

1. Use existing keywords to collect SNS posts

Users can now apply their existing keyword settings—originally used for monitoring web articles—to also collect posts from X, Instagram, and TikTok. This allows companies to monitor mentions of their brand, products, services, or campaigns across both web and social media within a single clipping function.

Existing Clip Survey users do not need to reconfigure keywords for SNS. Simply select the desired social platforms, and SNS posts will be collected alongside web articles without disrupting current workflows.

SNS collection can be added to existing web article monitoring setups.

Collected SNS posts can be viewed under the SNS tab.

2. Filter posts and articles by specific keywords within multi-keyword surveys

Users can set multiple keywords within a single survey. This update enables filtering to view only those posts or articles containing a specific keyword.

For instance, if a survey includes keywords for company name, service name, and campaign name, users can now isolate posts mentioning only a particular service. This allows consolidated data collection while enabling focused analysis during review.

This keyword filtering applies to both SNS posts and web articles.

3. Export data in CSV format for internal sharing and reporting

Collected posts can be exported in CSV format, facilitating use in PR reviews, internal reports, and performance dashboards.

Collection conditions at launch

SNS posts are collected only if they are published after the service launch and contain the configured keywords. Historical SNS posts are not retrievable at this time.

Additional collection criteria:

- Only posts from public accounts are collected. Private account posts are excluded. - X, Instagram, and TikTok posts published within the last 24 hours are collected in chronological order, up to 500 posts per platform per collection cycle. - Data collection occurs automatically every 12 hours. Posts exceeding the 500-item limit at each collection point are not captured.

※ Collection limits and frequency are subject to gradual adjustment.

- On X and TikTok, posts are collected if the keyword appears in the text or as a hashtag. - On Instagram, posts are collected if the keyword appears in the caption or main text.