Rakuten Ichiba: Super SALE Strategy Guide – A Practical Guide to Outperforming Competitors with Full SKU Project Compliance

"My search rankings aren't improving," or "Cost-per-click (CPC) for ads is skyrocketing"—are you facing these hurdles while operating your Rakuten Ichiba store?

As of 2026, competition for search exposure has intensified like never before due to the increasing number of stores. Furthermore, with Rakuten officially defining clear evaluation criteria for "product information quality" and "delivery quality," traditional tactics like simply stuffing keywords no longer work.

In this report, we have compiled strategies to maximize "access count," the foundation of sales, into a theory based on empirical data, focusing on three key areas: SEO, thumbnails, and icon acquisition.

■ Why is a redesign of your "Super SALE strategy" necessary now?

Many shops fall into the trap of thinking, "It's a Super SALE, so I'll just increase the discounts." However, a true event strategy requires precise calculation of where and when to reinforce the sales formula: "Access Count," "Conversion Rate (CVR)," and "Average Order Value."

• Super SALE Search: Utilize the limited slots—which account for only 0.1% to 0.2% of all products—to reliably capture new customers with high purchase intent.
• RPP Ad Integration: Maximize exposure through frequent adjustments to match the volatile CPC during the sale period.
• SKU Structure Optimization: Improve the customer purchasing experience by showcasing variations within a single product page, thereby boosting CVR.

If you are still operating with "traditional methods," you may be failing to adapt to the changes since the SKU project, leading to significant lost opportunities. This guide explains the specific schemes to optimize these measures by linking them to the sales equation.

■ Latest updates and points for "winning" operations

This report condenses the latest know-how that is fully compliant with the SKU project and ready for immediate implementation in the field.

• New Search Review Standards under SKU: Detailed explanation of the latest screening and approval rules, such as the requirement that all SKUs within a product must meet discount conditions.
• Compliance for "Product Names and Images": Comprehensive coverage of new listing rules and specific OK/NG examples to prevent user confusion and avoid penalties.
• Strategic Review Migration: Explains the application process to effectively carry over accumulated reviews when integrating SKUs, maintaining and improving CVR.
• Empirical Data for Explosive Growth: Reveals the success roadmap of a food manufacturer that achieved over 1,200% year-on-year sales growth by simultaneously maximizing access and conversion rates.

■ Recommended for:

• Those who...