[Latest Survey] 1 in 4 Inexperienced Individuals Interested in Real Estate Investment! So, Why Can't "Company Employees" Take the First Step?
A survey by Propally Inc. revealed that 10.4% of company employees are currently investing in real estate, and 20.4% of inexperienced individuals are interested. However, only 2.5% of interested but inexperienced individuals take concrete action towards real estate companies, primarily due to financial anxiety (41.3%) and not knowing where to consult (30.0%). The most desired support is self-simulation tools (29.3%), indicating a preference for self-paced consideration over direct consultation.
📋 Article Processing Timeline
- 📰 Published: April 15, 2026 at 19:00
- 🔍 Collected: April 15, 2026 at 10:31
- 🤖 AI Analyzed: April 16, 2026 at 01:45 (15h 13m after Collected)
Propally Inc. (https://propally.co.jp/), headquartered in Minato-ku, Tokyo, and represented by Iori Saito, which develops and operates a real estate investment platform, conducted a survey targeting company employees in their 20s to 50s nationwide. This was done to clarify the invisible hurdles in real estate investment and the support needed by inexperienced individuals. This survey revealed the current situation of interested parties who cannot take the first step despite their interest, and the need for an environment where they can consider at their own pace.
**Survey Summary**
The outline of the survey results is as follows:
1. 10.4% of company employees are currently engaged in real estate investment, and approximately 1 in 4 inexperienced individuals are "interested."
2. Among inexperienced individuals interested in real estate investment, only 2.5% have taken concrete action towards real estate companies.
3. The most common reason for not taking action is "financial anxiety" at 41.3%, followed by "don't know where to consult (30.0%)" and others.
4. The most desired support environment is "self-simulation" at 29.3%, surpassing "direct consultation (14.0%)."
**Survey Implementation Overview**
Survey Organization: In-house survey
Survey Method: Internet survey (iBridge Inc. "Freeasy")
Target Area: Nationwide in Japan
Survey Period:
[Preliminary Survey] March 20-22, 2026
[Main Survey] March 24 - April 6, 2026
Respondents and Valid Responses:
[Preliminary Survey] 5,601 company employees aged 20-59
[Main Survey] 150 company employees inexperienced in real estate investment / currently gathering information / not yet contacted real estate companies
*The preliminary survey extracted and aggregated data from company employees allocated according to population composition ratio. The main survey was allocated based on the incidence rate of the corresponding conditions in the preliminary survey.
**Key Survey Results**
1. 10.4% of company employees are currently engaged in real estate investment, and approximately 1 in 4 inexperienced individuals are "interested."
As interest in asset building grows, what kind of awareness do business people have regarding real estate investment? First, we present the aggregated results of real estate investment experience and degree of interest from a preliminary survey targeting company employees in their 20s to 50s.
According to the survey results, 10.4% are "currently engaged," and 5.8% "were engaged in the past but are not currently." Inexperienced individuals account for 83.8% of the total, but 20.4% of these inexperienced individuals are interested in real estate investment.
Although the majority of company employees have no experience in real estate investment, approximately 1 in 4 inexperienced individuals show interest in investing. While they are not yet at the stage of actually starting operations, this result indicates that there is a certain segment of people interested in real estate investment as an option for future asset building.
2. Among inexperienced individuals interested in real estate investment, only 2.5% have taken concrete action towards real estate companies.
Next, what kind of actions are inexperienced individuals interested in real estate investment actually taking? We continue to present the aggregated results of their specific consideration status from the preliminary survey data.
Regarding the current consideration status, it was found that 72.9% of the interested group are "not yet gathering information."
On the other hand, 24.6% are actively gathering information themselves, combining "sometimes gather information online, through videos, or SNS (16.2%)" and "actively gather information, such as serious studying (8.4%)." However, only 2.5% have gone further to "take concrete action, such as consulting with a real estate company or requesting materials."
This shows that while a certain number of people are interested in real estate investment and are gathering information themselves, only a very small number are able to take concrete action, such as contacting a real estate company. It can be inferred that some kind of hurdle exists in the process of moving from the stage of interest to actual action.
3. The most common reason for not taking action is "financial anxiety" at 41.3%, followed by "don't know where to consult (30.0%)" and others.
What specific hurdles exist behind these obstacles to action? Next, as part of the main survey, we asked inexperienced individuals who have started gathering information themselves but have not yet contacted a real estate company about the reasons for not taking concrete action.
Looking at the proportion of responses, the most common reason was "insufficient self-funds or financial anxiety" at 41.3%. This was followed by reasons such as "don't know which real estate company to consult or inquire with (30.0%)", "lack of knowledge, so want to study more first (28.0%)", "cannot judge the quality of properties myself even if proposed (24.0%)", and "fear of persistent sales or aggressive solicitation (23.3%)."
While financial anxiety is the biggest factor, many also cited confusion in choosing a consultation partner and anxiety about property judgment due to lack of knowledge. Even among those who are interested and gathering information, it is clear that they face multiple challenges simultaneously, not just financial aspects, but also the difficulty of discerning objective information and reliable consultation partners, preventing them from taking the first concrete step.
4. The most desired support environment is "self-simulation" at 29.3%, surpassing "direct consultation (14.0%)."
Given these complex challenges, what kind of support would enable inexperienced individuals to proceed with concrete consideration? We asked the same respondents about the environment and services they would desire when starting their consideration in the future.
The most frequently cited desired environment or service was "a tool that allows self-calculation of investment income and expenditure simulations" at 29.3%. This was followed by "an environment where one can consider without receiving sales or solicitations from real estate companies (26.7%)" and "a tool that allows self-searching for property market prices and transaction data (26.0%)." On the other hand, the traditional "environment/service for direct consultation with a real estate company representative" remained at 14.0%.
From these results, it is clear that many inexperienced investors are cautious about directly consulting with a representative right away. To lower the financial, informational, and psychological hurdles observed in the previous section, there is a demand for simulations based on objective data and an environment free from sales pressure.
**Summary: Taking the First Step Towards Future Asset Building at Your Own Pace**
Through this survey, it became clear that many inexperienced individuals interested in real estate investment have not yet made concrete contact with real estate companies. In addition to financial anxiety, psychological hurdles such as lack of knowledge and wariness of sales tactics seem to be preventing them from taking the first step.
A distinctive finding in this context is the type of support they desire. There is a tendency to prefer simulations that can be done at one's own pace and an environment free from pressure, rather than direct consultation with a representative. This suggests a need for individuals to first proceed with their own consideration based on objective data.
Establishing an environment where one can consider with peace of mind would likely help those interested parties who are hesitant due to perceived hurdles to move forward. A system that allows for thorough understanding at one's own pace, without rushing, may encourage the first step towards asset building.
Unless this press release is reprinted as is, if you cite the content, graphs, or data from the survey results, please cooperate by including the following link as the source:
https://propally.co.jp/journal/articles/real-estate-investment-2026-survey/
**Propally Inc.**
Propally Inc., under the vision of "making real estate investment clearer," is building a new platform for the industry that benefits both real estate investors and real estate companies. By utilizing technology, we promote the resolution of issues in the real estate industry and aim to realize a more transparent and sound real estate investment market.
**Propally**
Real estate investment app for real estate investment users
➔ Click here for details on Propally
➔ Download Propally from the App Store
➔ Download Propally from Google Play
**Propally for Agent**
A completely new customer acquisition support platform for real estate companies
➔ Inquire about Propally for Agent
**SMAUL**
Free sales support service specializing in one-room condominiums
➔ Click here for details on SMAUL
**Takahiro Arai's Frank Real Estate Investment Channel**
Delivering the "reality of real estate investment."
➔ Click here for the YouTube channel
**[Overview of Operating Company]**
Company Name: Propally Inc.
Location: Toranomon Arcea Tower 3F, 2-2-3 Toranomon, Minato-ku, Tokyo
Established: March 2022
Representative: Iori Saito
Business Activities: Development and operation of the real estate investment platform "Propally"
Company Website: https://propally.co.jp/
Contact Us Here
**[List of Past Survey Releases]**
[Survey of 1,923 people nationwide] Only 4.4% of real estate investors, about one-sixth of stock investors, with "initial investment amount" and "management effort" being major barriers
[Surprising Fact] 42.4% of active investors say real estate investment is "possible with 10,000 yen per month," while only 13.8% of the general public recognize this, showing a large gap in perception
[Survey Report] 56.3% believe "over 1 million yen" is required, 32.1% are confused about choosing a reliable agent - Visualizing the "funding gap" and "information refugees" in real estate investment
[Widening Generational Gap] 41.6% of Gen Z are interested in real estate investment, more than 2.5 times that of the Bubble Generation, indicating diversification of investment
[Generational Gap] 78.0% of Gen Z are positive about real estate investment loans, with "active utilization" being about 7.6 times higher than the Bubble Generation
[Is it the era of buying properties with smartphones?] About 90% of Gen Z are positive about using "real estate investment apps," while the Bubble Generation shows a clear bias towards "websites"
[Can you approve of a friend's real estate investment?] About 40% of those with annual income under 3 million yen say "should stop," while high-income earners "support" it
[Differences by Occupation] Over 40% of students are interested in real estate investment. Is a Reiwa real estate boom coming?
[Not just the wealthy] Is the "main player" in real estate investment shifting to the middle class? Over 80% of those with annual income in the 5 million yen range are eager to use investment apps.
**Survey Summary**
The outline of the survey results is as follows:
1. 10.4% of company employees are currently engaged in real estate investment, and approximately 1 in 4 inexperienced individuals are "interested."
2. Among inexperienced individuals interested in real estate investment, only 2.5% have taken concrete action towards real estate companies.
3. The most common reason for not taking action is "financial anxiety" at 41.3%, followed by "don't know where to consult (30.0%)" and others.
4. The most desired support environment is "self-simulation" at 29.3%, surpassing "direct consultation (14.0%)."
**Survey Implementation Overview**
Survey Organization: In-house survey
Survey Method: Internet survey (iBridge Inc. "Freeasy")
Target Area: Nationwide in Japan
Survey Period:
[Preliminary Survey] March 20-22, 2026
[Main Survey] March 24 - April 6, 2026
Respondents and Valid Responses:
[Preliminary Survey] 5,601 company employees aged 20-59
[Main Survey] 150 company employees inexperienced in real estate investment / currently gathering information / not yet contacted real estate companies
*The preliminary survey extracted and aggregated data from company employees allocated according to population composition ratio. The main survey was allocated based on the incidence rate of the corresponding conditions in the preliminary survey.
**Key Survey Results**
1. 10.4% of company employees are currently engaged in real estate investment, and approximately 1 in 4 inexperienced individuals are "interested."
As interest in asset building grows, what kind of awareness do business people have regarding real estate investment? First, we present the aggregated results of real estate investment experience and degree of interest from a preliminary survey targeting company employees in their 20s to 50s.
According to the survey results, 10.4% are "currently engaged," and 5.8% "were engaged in the past but are not currently." Inexperienced individuals account for 83.8% of the total, but 20.4% of these inexperienced individuals are interested in real estate investment.
Although the majority of company employees have no experience in real estate investment, approximately 1 in 4 inexperienced individuals show interest in investing. While they are not yet at the stage of actually starting operations, this result indicates that there is a certain segment of people interested in real estate investment as an option for future asset building.
2. Among inexperienced individuals interested in real estate investment, only 2.5% have taken concrete action towards real estate companies.
Next, what kind of actions are inexperienced individuals interested in real estate investment actually taking? We continue to present the aggregated results of their specific consideration status from the preliminary survey data.
Regarding the current consideration status, it was found that 72.9% of the interested group are "not yet gathering information."
On the other hand, 24.6% are actively gathering information themselves, combining "sometimes gather information online, through videos, or SNS (16.2%)" and "actively gather information, such as serious studying (8.4%)." However, only 2.5% have gone further to "take concrete action, such as consulting with a real estate company or requesting materials."
This shows that while a certain number of people are interested in real estate investment and are gathering information themselves, only a very small number are able to take concrete action, such as contacting a real estate company. It can be inferred that some kind of hurdle exists in the process of moving from the stage of interest to actual action.
3. The most common reason for not taking action is "financial anxiety" at 41.3%, followed by "don't know where to consult (30.0%)" and others.
What specific hurdles exist behind these obstacles to action? Next, as part of the main survey, we asked inexperienced individuals who have started gathering information themselves but have not yet contacted a real estate company about the reasons for not taking concrete action.
Looking at the proportion of responses, the most common reason was "insufficient self-funds or financial anxiety" at 41.3%. This was followed by reasons such as "don't know which real estate company to consult or inquire with (30.0%)", "lack of knowledge, so want to study more first (28.0%)", "cannot judge the quality of properties myself even if proposed (24.0%)", and "fear of persistent sales or aggressive solicitation (23.3%)."
While financial anxiety is the biggest factor, many also cited confusion in choosing a consultation partner and anxiety about property judgment due to lack of knowledge. Even among those who are interested and gathering information, it is clear that they face multiple challenges simultaneously, not just financial aspects, but also the difficulty of discerning objective information and reliable consultation partners, preventing them from taking the first concrete step.
4. The most desired support environment is "self-simulation" at 29.3%, surpassing "direct consultation (14.0%)."
Given these complex challenges, what kind of support would enable inexperienced individuals to proceed with concrete consideration? We asked the same respondents about the environment and services they would desire when starting their consideration in the future.
The most frequently cited desired environment or service was "a tool that allows self-calculation of investment income and expenditure simulations" at 29.3%. This was followed by "an environment where one can consider without receiving sales or solicitations from real estate companies (26.7%)" and "a tool that allows self-searching for property market prices and transaction data (26.0%)." On the other hand, the traditional "environment/service for direct consultation with a real estate company representative" remained at 14.0%.
From these results, it is clear that many inexperienced investors are cautious about directly consulting with a representative right away. To lower the financial, informational, and psychological hurdles observed in the previous section, there is a demand for simulations based on objective data and an environment free from sales pressure.
**Summary: Taking the First Step Towards Future Asset Building at Your Own Pace**
Through this survey, it became clear that many inexperienced individuals interested in real estate investment have not yet made concrete contact with real estate companies. In addition to financial anxiety, psychological hurdles such as lack of knowledge and wariness of sales tactics seem to be preventing them from taking the first step.
A distinctive finding in this context is the type of support they desire. There is a tendency to prefer simulations that can be done at one's own pace and an environment free from pressure, rather than direct consultation with a representative. This suggests a need for individuals to first proceed with their own consideration based on objective data.
Establishing an environment where one can consider with peace of mind would likely help those interested parties who are hesitant due to perceived hurdles to move forward. A system that allows for thorough understanding at one's own pace, without rushing, may encourage the first step towards asset building.
Unless this press release is reprinted as is, if you cite the content, graphs, or data from the survey results, please cooperate by including the following link as the source:
https://propally.co.jp/journal/articles/real-estate-investment-2026-survey/
**Propally Inc.**
Propally Inc., under the vision of "making real estate investment clearer," is building a new platform for the industry that benefits both real estate investors and real estate companies. By utilizing technology, we promote the resolution of issues in the real estate industry and aim to realize a more transparent and sound real estate investment market.
**Propally**
Real estate investment app for real estate investment users
➔ Click here for details on Propally
➔ Download Propally from the App Store
➔ Download Propally from Google Play
**Propally for Agent**
A completely new customer acquisition support platform for real estate companies
➔ Inquire about Propally for Agent
**SMAUL**
Free sales support service specializing in one-room condominiums
➔ Click here for details on SMAUL
**Takahiro Arai's Frank Real Estate Investment Channel**
Delivering the "reality of real estate investment."
➔ Click here for the YouTube channel
**[Overview of Operating Company]**
Company Name: Propally Inc.
Location: Toranomon Arcea Tower 3F, 2-2-3 Toranomon, Minato-ku, Tokyo
Established: March 2022
Representative: Iori Saito
Business Activities: Development and operation of the real estate investment platform "Propally"
Company Website: https://propally.co.jp/
Contact Us Here
**[List of Past Survey Releases]**
[Survey of 1,923 people nationwide] Only 4.4% of real estate investors, about one-sixth of stock investors, with "initial investment amount" and "management effort" being major barriers
[Surprising Fact] 42.4% of active investors say real estate investment is "possible with 10,000 yen per month," while only 13.8% of the general public recognize this, showing a large gap in perception
[Survey Report] 56.3% believe "over 1 million yen" is required, 32.1% are confused about choosing a reliable agent - Visualizing the "funding gap" and "information refugees" in real estate investment
[Widening Generational Gap] 41.6% of Gen Z are interested in real estate investment, more than 2.5 times that of the Bubble Generation, indicating diversification of investment
[Generational Gap] 78.0% of Gen Z are positive about real estate investment loans, with "active utilization" being about 7.6 times higher than the Bubble Generation
[Is it the era of buying properties with smartphones?] About 90% of Gen Z are positive about using "real estate investment apps," while the Bubble Generation shows a clear bias towards "websites"
[Can you approve of a friend's real estate investment?] About 40% of those with annual income under 3 million yen say "should stop," while high-income earners "support" it
[Differences by Occupation] Over 40% of students are interested in real estate investment. Is a Reiwa real estate boom coming?
[Not just the wealthy] Is the "main player" in real estate investment shifting to the middle class? Over 80% of those with annual income in the 5 million yen range are eager to use investment apps.