PromoTools Co., Ltd. (Headquarters: Bunkyo-ku, Tokyo; President and CEO: Kensuke Ogata), a company dedicated to scientifically analyzing and designing all types of scents, will exhibit at the "18th Hotel, Restaurant Show & FOODEX JAPAN in Kansai 2026," to be held at INTEX Osaka from Wednesday, July 22 to Friday, July 24, 2026.
Experience Total Branding Through Scent at the PromoTools Exhibition Booth
At the venue, visitors can experience high-quality, safety-conscious fragrances crafted by a team of perfumers led by Takeshi Watanabe, recognized as one of Japan’s top perfumers. The company will also display its premium commercial aroma diffuser 'ScentFOREST II,' known for its wide diffusion range and quiet operation, and will debut its newly developed fragrance 'Earl Grey & Thyme.' This elegant and sophisticated tea-time scent blends rich Earl Grey—reminiscent of a French heritage tea brand—with herbal thyme. Perfumer Takeshi Watanabe has refined this fragrance to evoke the ambiance of Parisian salons and luxury hotel lounges, creating a memorable and refined olfactory experience.
Additionally, attendees will see how PromoTools integrates scent branding expertise cultivated through collaborations with JAL, Asuka III, and Banpei Hotel. Beyond ambient scents for spaces, the company offers a seamless design system for guest experiences—from usage to take-home—featuring hotel amenities such as hand soap, hand cream, body oil, hair oil, and aroma sachets.
Exhibition Background: Scent as a Key Differentiator in an Era of Intensifying Spatial Value Competition
In hotels and commercial facilities, the quality of spatial experiences has become a core competitive advantage. Alongside visual design, sound, and service, the industry is rapidly shifting from "places to stay" to "places that deliver memorable experiences." In this context, scent plays an increasingly vital role in conveying a brand’s worldview through the five senses and driving repeat visits and word-of-mouth promotion. PromoTools has established a strong track record in high-demand environments such as JAL, Asuka III, Banpei Hotel, and Hotel New Grand, consistently enhancing spatial design and brand experiences through scent across diverse sectors.
In recent years, demand has also grown for "take-home scents"—guests wish to continue enjoying the scents they experienced during their stay. Responding to this trend, PromoTools has strengthened its OEM development of hotel amenities and retail fragrance products, establishing a comprehensive system to design scents that align with spatial ambiance. By transforming pleasant in-stay scents into take-home amenities and retail goods, the company extends brand engagement beyond the guest’s stay. This approach reinforces brand memory and increases the likelihood of return visits, offering a new model for scent utilization.
This enables the integration of spatial elements—such as lobbies, guest rooms, and spas—with amenities like hand cream, body oil, and hair oil—under a unified scent concept, delivering a consistent brand experience from stay to post-stay.
Premium Commercial Aroma Diffuser 'ScentFOREST II' for First Impressions From Amenities to Retail: Expanding the Guest Experience with Diverse Fragrance Products
At the PromoTools booth, visitors can experience live demonstrations of the premium commercial aroma diffuser 'ScentFOREST II' by specialist staff, view samples of OEM products, and explore fragrance cards suitable for marketing use. Additionally, the new 'Earl Grey & Thyme' fragrance by perfumer Takeshi Watanabe will be unveiled for the first time at this exhibition.
Moving forward, PromoTools will continue to enhance the brand value and uniqueness of businesses and facilities through scent, contributing to the further development of Japan’s fragrance business.
Scent Design Solutions for Hotels and Accommodations
Booth Information
Booth Number: 5-D7
Hall 5: Guest Room Supplies, Amenities, Furniture, Lighting, Interior, and Commercial Environment Equipment Booth
PromoTools Exhibition Page:
https://www.ult-thunder.jp/kansai-exhibition-2026/ja/navi/product/search?exhibitor_id=65
Visitor Registration (Pre-registration Required):
https://www.ult-thunder.jp/kansai-exhibition-2026/visitor/fill-1
Exhibition Contents
Spatial Design and Scent Branding
- Premium Commercial Aroma Diffuser 'ScentFOREST II'
- Custom Aroma Development (Fragrance Creation)
Guest Room and Bath Amenities (OEM Development)
- Care Items: Hand Soap, Hand Cream, Hair Oil, Body Oil
- Bath Items: Bath Bombs, Bath Salts
Retail and Gift Items (OEM Development)
- Fragrance Goods: Aroma Oils, Reed Diffusers, Scent STICK, Aroma Sachets, Fragrance Cards
- Perfumes and Sprays: Perfume, Hair Fragrance, Aroma Spray, Aroma Disinfectant Spray
From custom aroma development aligned with a hotel’s concept to premium commercial diffusers, amenity OEM, and retail fragrance products, all solutions are available through a single, integrated consultation.
Discover how your hotel’s brand can be expressed through scent—experience the answer firsthand at the exhibition.
* Survey Details: Conducted in-house, July 2026. Title based on public web media and company performance data regarding recognition and evaluation of young perfumers in Japan. Not an objective ranking by a third-party institution.
* PromoTools is a full member of the Japan Fragrance Industry Association, the Japanese affiliate of the international safety standards body IFRA (International Fragrance Association) / RIFM (Research Institute for Fragrance Materials). As the only member in the spatial fragrance industry, the company strictly adheres to IFRA’s rigorous standards and regulations (IFRA Standards), ensuring high-quality scents with full consideration for health and safety.
About Hotel, Restaurant Show & FOODEX JAPAN in Kansai
"Hotel, Restaurant Show & FOODEX JAPAN in Kansai" is the largest specialized exhibition in the Kansai region targeting the accommodation, foodservice, food, and tourism industries. It brings together products and services that address industry challenges and foster new business opportunities—from hotel and ryokan equipment and supplies to DX solutions, food and beverages, kitchen equipment, inbound tourism support, labor shortage solutions, and pet tourism. As a venue to learn about the latest trends and practical case studies in accommodation, foodservice, and tourism industries, it attracts a wide range of professionals, including hotel and ryokan operators, restaurants, retailers, wholesalers, trading companies, and food manufacturers.
Event Name: 18th Hotel, Restaurant Show & FOODEX JAPAN in Kansai 2026
Dates: July 22 (Wed) – 24 (Fri), 2026, 10:00–17:00 (until 16:30 on the final day)
Venue: INTEX Osaka Halls 4 & 5 (1-5-102 Minamikata, Suminoe-ku, Osaka City, 559-0034)
Official Website: https://www.jma.or.jp/hoteres-osaka/
Organizers: Japan Management Association and others
About PromoTools Co., Ltd.
Promo
FACT BOX
- Source: PR TIMES
- Category: Event
- Organizations: JAL