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Promotool's 'Scent of Space®' Receives Overwhelming Response Immediately After Launch

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Jul 3, 2026 10:34 PM ・ Updated Jul 7, 2026 8:39 AM ・ 10 min read ・ Source: PR TIMES

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Promotool's 'Scent of Space®' Receives Overwhelming Response Immediately After Launch — Image: PR TIMES

⚡ Key Points

Promotool Co., Ltd.
announces that its 'Scent of Space®' aromatherapy spray, launched in June 2026, has generated significant buzz on social media and is performing strongly in both online and in-store sales.
Inspired by astronauts' descriptions, the scientifically recreated fragrance offers a unique sensory experience, especially fitting for the Tanabata season.

Promotool Co., Ltd. announces that its 'Scent of Space®' aromatherapy spray, launched in June 2026, has generated significant buzz on social media and is performing strongly in both online and in-store sales. Inspired by astronauts' descriptions, the scientifically recreated fragrance offers a unique sensory experience, especially fitting for the Tanabata season.

PRIMARY SOURCE PR TIMES View source Distributor: PR TIMES
Published: Jul 3, 2026

Promotool Co., Ltd. (Headquarters: Bunkyo-ku, Tokyo; President and CEO: Kensuke Ogata), a scent technology company that scientifically studies and designs all kinds of fragrances, announces that its 'Scent of Space®' aromatherapy spray, launched in June 2026, has received an overwhelmingly positive response since release, generating significant buzz on social media and performing well in both online and physical store sales. As the Tanabata festival approaches, the company invites customers to experience a moment of cosmic contemplation under the Milky Way.

The product is available at the company’s original store 'L’esprit' (Bunkyo-ku, Tokyo) and via the official online store.

Since launch, the 'Scent of Space® Aromatherapy Spray' has become a trending topic on social media. Its sophisticated, tangy fragrance evokes deep silence, ideal for enhancing the ambiance of a Tanabata night.

Purchase here:

Official Online Store: https://essenceon.jp/store/

Perfume Experience Room 'L’esprit': https://lesprit.shop/

The One-of-a-Kind Aromatherapy Spray That Recreates the 'Scent of Space'

The scent of outer space is said to be a 'tangy, burnt aroma' detected when astronauts return from spacewalks, as volatile compounds from their suits evaporate inside the space station. This scent, famously described by astronaut Naoko Yamazaki as 'like raspberries,' has been scientifically recreated by Promotool’s team led by renowned perfumer Takeshi Watanabe. Using publicly available data, including ethyl formate, the team applied a scientific approach to replicate this unique fragrance. During the Tanabata season, when people gaze at the Milky Way, this product brings the cosmos closer through scent.

This fragrance has previously been used in space experience facilities and various exhibitions. In response to long-standing demand, Promotool has launched it as an aromatherapy spray in June 2026. Since launch, both online and in-store sales have exceeded expectations, with many customers purchasing the product.

Following the launch, social media has been abuzz with comments such as 'I can really feel space' and 'more pleasant than expected,' further amplifying its popularity.

Fragrance Profile and Recommended Usage

Fragrance Notes

Top Note: Raspberry, strawberry, and ethyl formate create a fresh, sophisticated tanginess, inspired by the center of the Milky Way galaxy.

Middle Note: Rose and cassis blend harmoniously into the space, offering a fruity and elegant aroma.

Base Note: Vanilla leaves a deep, rich sweetness reminiscent of the cosmic abyss.

Recommended Scenarios

Mindfulness and Meditation: Use when seeking calm, enveloped in the profound silence of deep space.

Pre-Sleep Relaxation: Dim the lights and create a luxurious atmosphere, as if gazing at the starry sky.

Tanabata Night: Enhance the special moment of stargazing at the Milky Way and contemplating the universe.

Product Overview

Product Name: Scent of Space® Aromatherapy Spray

Volume: 50mL

Price: ¥2,750 (tax included)

Ingredients: Water, ethanol, solvent, fragrance

Size: Approx. Diameter 3.5cm × Height 11.5cm

Sales Locations:

Official Online Store: https://essenceon.jp/store/products/detail/170

Company’s Original Store 'L’esprit (Lesprit)': https://lesprit.shop/

* 'Scent of Space®' and 'Smell of Space®' are registered trademarks of Promotool Co., Ltd.

About Promotool Co., Ltd.

Promotool Co., Ltd. is a leading Japanese scent technology company specializing in fragrance development, perfumery, and scent analysis. Trusted by top-tier clients such as JAL, Asuka III, Manpuku Hotel, Saitama City, Kose, and Shiseido for their high standards in quality and safety, the company continues to innovate by combining science and sensibility to meet diverse scent and odor needs, creating new value in the world of fragrance.

Company Overview

Promotool Co., Ltd.

Headquarters: 5F, Viewne Honkomagome, 6-5-3 Honkomagome, Bunkyo-ku, Tokyo

Scent Technology Research Institute: 2F, Oi Building, 3-161 Miyahara-cho, Kita-ku, Saitama City, Saitama Prefecture

Representative: President and CEO Kensuke Ogata

Business Activities:

(1) Scent Branding (Original Aromas)

(2) Scent Space Design (Domestic High-End Commercial Aroma Diffusers)

(3) OEM (Fragrance Development and Manufacturing/Sales of Perfumes, Cosmetics, and Scented Goods)

(4) Scent Samples (Aroma Testers)

(5) Scent Promotion (Scented DMs, etc.)

(6) Scent Entertainment Production

Official Website: https://www.promotool.jp/

Official Online Store: https://essenceon.jp/store/

Perfume Experience Room 'L’esprit': https://lesprit.shop/

Instagram: https://www.instagram.com/lesprit_rikugien/

Contact

Promotool Co., Ltd.

Contact: Public Relations, Izawa

TEL: 03-5940-6637

FAX: 03-5940-6685

Inquiry: https://www.promotool.jp/contact/

FACT BOX

Source: PR TIMES
Category: New Product
Organizations: JAL

AI 圖像理解（模型對圖片的判讀，非新聞原文事實） / AI image understanding / AI 画像理解

模型對圖片的判讀，非新聞原文事實 / Model interpretation of images, not source-article facts / モデルによる画像判読で、ニュース原文の事実ではありません

以下為AI對圖片的理解非新聞原文事實

The images display the "宇宙の香り®" aroma spray product in various settings, including a studio shot with glitter, and placed on a windowsill against a starry night sky. The Promotool logo is also shown.

A blue bottle of "宇宙の香り®" aroma spray with "AROMA SPRAY" and "PROMOTOOL" text, floating above a marble-like surface with glitter.
The "宇宙の香り®" aroma spray bottle sits on a wooden windowsill, with a starry night sky and distant city lights visible through the window.
The Promotool logo, featuring white sans-serif text "PROMOTOOL" on a solid magenta rectangular background.

Editorial & Verification Standards

The Washin AI News desk structures and reviews this article under the following standards.

Start only from primary sources (official PR, disclosures, wire services)
Numbers and proper nouns machine-checked against the source (number-completeness check)
Company names and tickers verified via registry (Registry/TWSE/Wikidata)
No speculation; nothing stated that is not in the source

Read the full editorial policy →

Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　Jul 3, 2026 10:34 PM — Distributor PR TIMES
Collected　Jul 3, 2026 6:32 PM
AI structured & analyzed　Jul 7, 2026 8:39 AM
Desk-reviewed & published　Jul 3, 2026 10:34 PM

FAQ

What does the 'Scent of Space®' smell like?

It recreates the 'tangy, burnt' aroma reported by astronauts, with notes of raspberry, strawberry, and vanilla for a refined fragrance.

Where can I buy it?

Available at the official online store and the flagship store 'L’esprit' in Bunkyo-ku, Tokyo.

Is it related to Tanabata?

Yes. Designed to enhance the Tanabata experience of stargazing at the Milky Way, perfect for creating a special moment.

Cite this article — HOW TO CITE

Washin AI News Desk“Promotool's 'Scent of Space®' Receives Overwhelming Response Immediately After Launch”AI News by Washin Village（和心村）, Jul 3, 2026. https://aeo.washinmura.jp/ai/promotool-jp/en/news/2026-07-03-%E3%83%97%E3%83%AD%E3%83%A2%E3%83%84%E3%83%BC%E3%83%AB-%E5%AE%87%E5%AE%99%E3%81%AE%E9%A6%99%E3%82%8A-%E3%81%8C%E7%99%BA%E5%A3%B2%E7%9B%B4%E5%BE%8C%E3%81%8B%E3%82%89%E6%83%B3%E5%AE%9A%E3%82%92%E4%B8%8A%E5%9B%9E%E3%82%8B%E5%8F%8D%E9%9F%BF

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