Promotool's 'Aroma Tester' Scent Samples Surpass 12 Million Cumulative Sales

Promotool Inc. (Headquarters: Bunkyo-ku, Tokyo; Representative Director and CEO: Kensuke Ogata; hereinafter: the Company), a scent technology company that scientifically designs all kinds of fragrances, announces that the cumulative sales of its 'Aroma Tester' scent samples, which it plans and manufactures, have surpassed 12 million units. Against the backdrop of expanding demand for scent marketing, thorough quality control and improved delivery capabilities have been highly evaluated, and an increase in repeat orders, mainly from large projects by major companies, has been a major factor in this strong performance.

Aroma Testers support in-store scent experiences. With cumulative sales exceeding 12 million units, they provide a 'scent experience' that is a decisive factor in consumer purchases on various product shelves.

Why 'Aroma Tester' Scent Samples are Chosen – Stable Supply and Short Delivery Times

As marketing utilizing scent becomes more common, scent samples are no longer just promotional items but play a role in supporting the product experience. In particular, the quality to accurately deliver scent and the supply capacity to manufacture the necessary quantity at the necessary time are crucial factors directly linked to a company's promotion plan. Especially when campaigns and new product launches overlap, companies often need to secure a large quantity of scent samples in a short period, and delays in supply can affect the progress of the entire promotion.

Our company has established an integrated production system from fragrance blending to manufacturing in-house. This system allows us to flexibly respond to large lots and sudden additional orders. Since the coordination between processes is extremely smooth, we achieve stable supply while maintaining quality even for short-notice requests. 'Scent reproducibility and quality,' 'speedy response,' and 'stable production line' have received high evaluations from various quarters, and this technical backing and strengthening of the production system have led to trust. As a result, repeat orders have steadily increased, leading to a significant extension in sales.

Aroma Testers expanded by 216.3% year-on-year in February 2026 and have continued to grow since their introduction.

▶︎ Click here for the press release on 'Aroma Tester' scent samples surging 216.3% year-on-year

https://www.promotool.jp/news-aroma-tester-sales-growth-216-percent/

The Importance of Scent Samples in Scent Marketing

With scent becoming a consumer selection criterion through scent samples, scent is now not just an added value but also functions as the 'first experience' for understanding products and brands. This is because the impression of scent is directly linked to the brand's worldview and values, becoming an important clue for consumers to judge 'whether it suits them' before purchase.

Furthermore, as more companies develop multiple scent variations for the same product, scent is becoming visible as an 'object of comparison and consideration.' It has become common for consumers to line up and try multiple scents, choosing the one that suits their lifestyle and mood.

However, since scent is sensory information that cannot be conveyed through text or images, scent samples that allow actual testing of the scent are indispensable to support such experiences and comparisons. Scent samples that can accurately convey nuances act as the 'first point of contact' connecting brands and consumers, serving as an infrastructure that supports the entire purchasing process.

Our company, with its strengths in technology that pursues the reproducibility required for scent samples and a production system that can flexibly respond to demand, provides an environment where companies can confidently develop experience designs and brand strategies centered on scent. In an era where scent is a selection criterion, we believe that the importance of scent samples will continue to increase. We aim to continue to be a presence that creates 'scent experience infrastructure' connecting companies and consumers through scent, supporting the future of scent culture.

Differences from Conventional Scent Samples – Features of 'Aroma Tester'

Our 'Aroma Tester' solves the challenges of 'scent longevity,' 'reproducibility,' and 'operational costs,' which were difficult to achieve with conventional bead-type scent samples. It has been adopted by many companies as a next-generation scent sample with significant advantages in scent longevity, reproducibility, and cost performance. Introducing companies have given feedback such as 'you can truly experience the product's scent' and 'the scent lasts even when placed in stores for a long time,' and it is widely recognized as the standard for scent samples.

At our company, by consistently handling everything from scent design to sample production, we tailor to the scent characteristics and brand messages of each product.