Promotool Dispatches Takeshi Watanabe, Deputy Director of Aroma Technology Research Institute, to ISIPCA, the World's Premier French Perfumery School
Promotool is dispatching Takeshi Watanabe, Deputy Director of its Aroma Technology Research Institute, to ISIPCA, the world's leading French perfumery school. The aim is to incorporate cutting-edge aroma technology trends, strengthen the perspective of scent as "design" rather than "sensation," and advance the company's technological foundation.
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- 📰 Published: April 30, 2026 at 22:11
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Promotool Inc. (Headquarters: Bunkyo-ku, Tokyo; Aroma Technology Research Institute: Saitama City, Saitama Prefecture; Representative Director and CEO: Kensuke Ogata; hereinafter: the Company), a scent technology company that scientifically analyzes and designs all kinds of aromas, announces that it will dispatch Takeshi Watanabe, Deputy Director of its Aroma Technology Research Institute, to an advanced course at ISIPCA (Institut Supérieur International du Parfum), a French perfumery school, this summer. With over 50 years of history, ISIPCA is known as an international educational institution that has produced perfumers worldwide in the fields of perfumery, cosmetics, and food flavors, providing advanced knowledge that supports the international fragrance industry.
Visualizing "the creation of scent" where the exceptional skill and sensibility of Takeshi Watanabe, a professional perfumer, merge. Promotool delivers innovative scents from the perspectives of science and art.
Background and Purpose of Dispatch: Bringing World-Class "Design Philosophy" to Japan
The Company is dispatching a perfumer to this school to directly engage with cutting-edge technological trends and formulations, and to advance research and development with a view to the future of aroma technology. Through this dispatch, we aim to strengthen the perspective of scent as "design" rather than "sensation." This will lead to highly reproducible formulation design, quality stabilization, and scientific scent proposals based on brand strategies.
What is ISIPCA, a global educational institution for perfumery, cosmetics, and food flavors?
ISIPCA was founded at the initiative of Jean-Jacques Guerlain (3rd generation perfumer of the Guerlain family) and has systematically educated the fundamentals of the fragrance industry, including knowledge of raw materials, formulation design, analysis and quality control, and consumer understanding. Due to this systematic education, in recent years, it has also attracted attention from companies in other industries (energy, medical, etc.) exploring applications in fields such as biotechnology and innovative material development, increasing its presence.
Visualizing global perfumers studying at ISIPCA.
The "Advanced Perfumery Composition" course, which Watanabe will attend, is a practical program that intensively teaches, in a short period, methods for blending various accords (key scent combinations in perfumery) and applying scent creation, such as designing scents based on proposals. Participants can acquire a systematic understanding of fragrances and the thought process of perfumery at an international standard.
ISIPCA: https://www.isipca.fr/en
Incorporating World-Class Scent Development for Future-Oriented Research and Development
The Company is dispatching a perfumer to this school to directly engage with cutting-edge technological trends and the latest formulations, and to advance research and development with a view to the future of aroma technology. As a company that scientifically analyzes and designs scents, Promotool places importance on actively incorporating knowledge and techniques gained in a world-standard educational environment and continuously updating its technological foundation. Furthermore, we will strengthen the perspective of scent as "design" rather than "sensation," leading to highly reproducible formulation design, quality stabilization, and strategic scent proposals for spatial presentation and brand design.
Moreover, France is the center of the fragrance industry, and direct exposure to raw material evaluation standards, perfumery thought processes, and historically accumulated knowledge is considered invaluable in Japan. In addition to insights into optimizing formulations of natural fragrances with varying characteristics depending on harvest year and climate conditions, and ensuring consistency, we also expect to grasp international trends, regulations, and development trends in synthetic fragrances, considering sustainability. This dispatch is not merely human resource development but an investment to grasp the expertise of scent more deeply and broadly, aiming to further enhance the technical capabilities that support corporate scent utilization by exposing researchers to world-class standards.
Future Outlook
Starting with the learning at ISIPCA, the Company will further advance and systematize its aroma technology. We will strengthen initiatives to resolve the "black box" of perfumery techniques and to "structure and verbalize" them as a reproducible technological foundation, incorporating international formulation philosophies and raw material evaluation standards. Furthermore, we will deepen research into scent design optimized for Japan's unique climate and spatial environment, aiming to establish aroma technology rooted in the domestic market. Through these efforts, we will build a system that supports corporate scent utilization at a higher level and further advance technological sophistication as a company leading the future of scent culture.
A group of scent professionals. Takeshi Watanabe (right), a leading young perfumer, and other members with reliable skills and sensibility shape the unique "scent world" of brands.
Click here for "Promotool Member Introduction" including Takeshi Watanabe, the No. 1 young perfumer:
https://www.promotool.jp/team/
Comment from Takeshi Watanabe, Deputy Director of Aroma Technology Research Institute.
Visualizing "the creation of scent" where the exceptional skill and sensibility of Takeshi Watanabe, a professional perfumer, merge. Promotool delivers innovative scents from the perspectives of science and art.
Background and Purpose of Dispatch: Bringing World-Class "Design Philosophy" to Japan
The Company is dispatching a perfumer to this school to directly engage with cutting-edge technological trends and formulations, and to advance research and development with a view to the future of aroma technology. Through this dispatch, we aim to strengthen the perspective of scent as "design" rather than "sensation." This will lead to highly reproducible formulation design, quality stabilization, and scientific scent proposals based on brand strategies.
What is ISIPCA, a global educational institution for perfumery, cosmetics, and food flavors?
ISIPCA was founded at the initiative of Jean-Jacques Guerlain (3rd generation perfumer of the Guerlain family) and has systematically educated the fundamentals of the fragrance industry, including knowledge of raw materials, formulation design, analysis and quality control, and consumer understanding. Due to this systematic education, in recent years, it has also attracted attention from companies in other industries (energy, medical, etc.) exploring applications in fields such as biotechnology and innovative material development, increasing its presence.
Visualizing global perfumers studying at ISIPCA.
The "Advanced Perfumery Composition" course, which Watanabe will attend, is a practical program that intensively teaches, in a short period, methods for blending various accords (key scent combinations in perfumery) and applying scent creation, such as designing scents based on proposals. Participants can acquire a systematic understanding of fragrances and the thought process of perfumery at an international standard.
ISIPCA: https://www.isipca.fr/en
Incorporating World-Class Scent Development for Future-Oriented Research and Development
The Company is dispatching a perfumer to this school to directly engage with cutting-edge technological trends and the latest formulations, and to advance research and development with a view to the future of aroma technology. As a company that scientifically analyzes and designs scents, Promotool places importance on actively incorporating knowledge and techniques gained in a world-standard educational environment and continuously updating its technological foundation. Furthermore, we will strengthen the perspective of scent as "design" rather than "sensation," leading to highly reproducible formulation design, quality stabilization, and strategic scent proposals for spatial presentation and brand design.
Moreover, France is the center of the fragrance industry, and direct exposure to raw material evaluation standards, perfumery thought processes, and historically accumulated knowledge is considered invaluable in Japan. In addition to insights into optimizing formulations of natural fragrances with varying characteristics depending on harvest year and climate conditions, and ensuring consistency, we also expect to grasp international trends, regulations, and development trends in synthetic fragrances, considering sustainability. This dispatch is not merely human resource development but an investment to grasp the expertise of scent more deeply and broadly, aiming to further enhance the technical capabilities that support corporate scent utilization by exposing researchers to world-class standards.
Future Outlook
Starting with the learning at ISIPCA, the Company will further advance and systematize its aroma technology. We will strengthen initiatives to resolve the "black box" of perfumery techniques and to "structure and verbalize" them as a reproducible technological foundation, incorporating international formulation philosophies and raw material evaluation standards. Furthermore, we will deepen research into scent design optimized for Japan's unique climate and spatial environment, aiming to establish aroma technology rooted in the domestic market. Through these efforts, we will build a system that supports corporate scent utilization at a higher level and further advance technological sophistication as a company leading the future of scent culture.
A group of scent professionals. Takeshi Watanabe (right), a leading young perfumer, and other members with reliable skills and sensibility shape the unique "scent world" of brands.
Click here for "Promotool Member Introduction" including Takeshi Watanabe, the No. 1 young perfumer:
https://www.promotool.jp/team/
Comment from Takeshi Watanabe, Deputy Director of Aroma Technology Research Institute.