PROMO-TOOL Appoints Minoru Tsuzuki as Advisor and Launches Pilot Program for 'Scent x Community x Health'

PROMO-TOOL Co., Ltd. (Headquarters: Bunkyo-ku, Tokyo; Scent Technology Research Institute: Saitama City, Saitama Prefecture; CEO: Kensuke Ogata), a scent technology company that creates all kinds of scents and odors, is pleased to announce that Mr. Minoru Tsuzuki, former President of Nippon Pharmaceutical University and possessing extensive knowledge in the fields of education, healthcare, sports, and community collaboration, has been appointed as an advisor.

Mr. Tsuzuki, who has ties to Saitama City, will collaborate with our company to promote initiatives that create regional appeal centered around scent and explore the potential of scent from an educational perspective. In conjunction with this, we are launching a pilot program themed 'Scent x Community x Health' and will begin accepting paid implementations for local governments, educational institutions, and corporations. Currently, implementation discussions are underway with several companies and municipalities, with phased rollouts planned. CEO Kensuke Ogata of PROMO-TOOL Co., Ltd. and new advisor Minoru Tsuzuki. Image for press release regarding the launch of the 'Scent x Community x Health' program.

Learn more about PROMO-TOOL, solving social issues with scent technology: https://www.promotool.jp/ Promoting Initiatives to Expand the Medical Potential of Scent from Local Communities After graduating from the Faculty of Agriculture at the University of Tokyo and gaining sales experience at Suntory Holdings Limited, Mr. Tsuzuki obtained a Ph.D. from the Graduate School of the University of Tokyo. He has served as Principal of Kanto College of Osteopathic Medicine and President of Nippon Pharmaceutical University, and has been involved in over 100 collaborative projects with local governments, corporations, universities, and high schools. His extensive knowledge will be a great asset to our company in enhancing the social value of scent.

In recent years, scent has garnered attention for its functional properties, such as relaxation effects and cognitive support, and research in the medical and pharmaceutical fields is becoming increasingly active. Our company's Scent Technology Research Institute, located in Saitama City, leverages its strengths in thorough quality control and safety to promote the utilization of scent in collaboration with companies and local governments.

By combining Mr. Tsuzuki's expertise with our scent technology, we aim to scientifically enhance the functionality of scent and connect it to community collaboration initiatives, starting from Saitama City. Moving forward, we will create new value for scent and contribute to the revitalization of local communities while advancing research and verification on relaxation effects and cognitive function.

Furthermore, based on this knowledge, we will develop services that provide integrated solutions for scent design, implementation, and effect verification to corporations and local governments.

*Our company is a full member of the Fragrance Industry Association of Japan (FIAJ), the Japanese affiliate of the international safety standard IFRA (International Fragrance Association), and the only member representing the spatial fragrance industry.

Provided Services This program integrates our expertise and technology to offer the following solutions: ・Design and development of original scents optimized for specific spaces.

・Scent implementation and space design for commercial facilities, luxury hotels, head offices, etc.

・Planning and operational know-how for community revitalization events (e.g., scent selection through citizen voting).

・Measurement of effects such as relaxation and concentration through scent, and construction of evidence.

・Well-being management and...