Promotool Appoints New Graduate as Vice Director of "Promotool Scent AI Lab"

Promotool Inc. (Headquarters: Bunkyo-ku, Tokyo; CEO: Kensuke Ogata), a scent technology company, announced the appointment of Yoshitaka Okubo, a new graduate with strong capabilities in AI, analysis, and implementation, as Vice Director of the "Promotool Scent AI Lab" (PSAL), effective April 1, 2026. This appointment is a core component of the company's future AI utilization strategy, representing a significant step towards achieving productivity innovation and operational advancement in the scent industry. Yoshitaka Okubo's profile includes research in medical diagnosis prediction AI models at Keio University's Yahagi Naohisa Laboratory, completion of courses at the University of Tokyo's Matsuo Laboratory, and enhanced coding skills in algorithmic design and deep learning at 42 Tokyo. He joined Promotool as an intern in March 2025 and became a full-time employee in April 2026. During his internship, Okubo analyzed previously human-dependent operations and promoted the standardization and redesign of tasks using AI, contributing to the reduction of human errors and stabilization of operational quality. PSAL aims to establish a scent development model by integrating data, sensory evaluation, and chemical knowledge, merging "sensibility and science." The company's policy is to assign roles based on "ability and results" rather than age or tenure. This move aligns with the global trend of AI-assisted perfumery in international fragrance companies, accelerating Promotool's AI integration into scent design processes.