SNS Collaboration Campaign Featuring 2.5D Actor Implemented Using Talent Casting Service "YOU MAY Casting"

Pro Model Studio Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Riki Kobayashi; hereinafter "the Company") utilized its casting service provided by its casting business "YOU MAY Casting" to implement an SNS collaboration campaign with Hankyu Hanshin Department Store Inc. (Headquarters: Osaka-shi, Osaka; Representative Director and President: Toshihiko Yamaguchi), featuring Ryuji Sato, an actor active in 2.5D stage productions.

Hankyu Hanshin Department Store Inc. operates 7 "Hankyu Department Store" branches in the Kansai region, 3 in the Kanto region, and 1 in the Kyushu region, along with 4 "Hanshin Department Store" branches in the Kansai region, primarily focusing on the department store business. Through value creation and the promotion of online-offline integration, the company aims to realize "the No. 1 Fun Department Store that enriches customers' lives, minds, and invigorates their future." As a promotional measure aimed at acquiring new customers, they utilized the casting service of "YOU MAY Casting" to implement an SNS collaboration campaign featuring 2.5D actor Ryuji Sato.

In this campaign, in addition to SNS PR posts by Ryuji Sato on X, original trading cards were produced as a special bonus for customers who purchased eligible products such as ice cream cakes. The campaign design, which captured fan psychology, attracted significant attention. This limited-quantity initiative generated a huge response, with some products selling out immediately after launch, becoming a hot topic among fans.

An interview article discussing the reasons for using "YOU MAY Casting," behind-the-scenes stories of the collaboration campaign with Ryuji Sato, and feedback from fans and purchasers, has also been published.

Click here for the interview article

About YOU MAY Casting

YOU MAY Casting is a comprehensive casting agency where casting professionals gather. YOU MAY Casting has strong relationships with over 300 talent agencies, enabling speedy and smooth communication. Furthermore, it offers a one-stop service for all aspects of celebrity casting, including the often complex adjustment of various conditions and the arrangement of necessary documents such as contracts.

《YOU MAY Casting's Method: Fusing Customer's "What They Want to Do" with Casting》

At YOU MAY Casting, the initial meeting always involves a thorough discussion to deeply understand the customer's core desires, and then provides casting services that meet those conditions. Beyond merely arranging talent, the service is designed to be a "gateway for casting consultations," accompanying customers in solving their challenges.

"YOU MAY Casting" Service Site:https://youmaycasting.com

▲ Supporting all peripheral operations in advertising and events, centered on the casting business!

YOU MAY Casting operates five main businesses centered on its casting business. From foundational production work to outbound PR work, and continuous marketing activities, each staff member collaborates to assist in creating better advertisements and events. You can entrust everything from the planning stage to negotiations with talent agencies, planning, casting, negotiation, and on-site support, all in one stop.

Introduction to Solutions (Services)

YOU MAY Casting offers 12 solutions across three main categories: [Produce & Creative Design], [Digital Marketing], and [Event Planning], with casting as its core.

▲ Solutions utilized this time

・Filming Production Support ・Revenue Share Product Produce Development ・SNS Marketing

▲ 12 solution services provided by YOU MAY Casting

【Company Overview】

Hankyu Hanshin Department Store Inc.

Company Name: Hankyu Hanshin Department Store Inc. Founded: Hankyu Department Store: April 1929, Hanshin Department Store: March 1933 Established: October 2008 Representative Director and President: Toshihiko Yamaguchi Location: 8-7 Kakudacho, Kita-ku, Osaka-shi 530-8350 Business Activities: Department store business Stores: 15 stores: Hankyu Main Store (including Hankyu Men's Osaka), Senri Hankyu, Takatsuki Hankyu Square, Kawanishi Hankyu Square, Takarazuka Hankyu, Nishinomiya Hankyu, Kobe Hankyu, Hakata Hankyu, Hankyu Men's Tokyo, Hankyu Department Store Oi Food Hall, Tsuzuki Hankyu, Hanshin Umeda Main Store, Hanshin Nishinomiya, Hanshin Mikage, Amagasaki Hanshin

Pro Model Studio Inc. Company Name: Pro Model Studio Inc. Casting Business Division "YOU MAY Casting" Established: August 2010 Representative Director: Riki Kobayashi Location: B1F Asano Building, 8-5 Motoyoyogi-cho, Shibuya-ku, Tokyo 151-0062 Business Activities: Casting business (YOU MAY Casting/aModel commune), Production business, Discovery/Training/Support business (AZUKARI/Model Instructor Association/p.m.design), Talent Agent business, Studio business