Implementing an SNS Collaboration Campaign Featuring a 2.5D Actor Using the Talent Casting Service 'YOU MAY Casting'

Utilizing the casting service provided by the casting business "YOU MAY Casting" of Pro Model Studio Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Chikara Kobayashi, hereinafter "the Company"), Hankyu Hanshin Department Stores, Inc. (Headquarters: Osaka City, Osaka Prefecture, President: Toshihiko Yamaguchi) implemented an SNS collaboration campaign featuring Ryuji Sato, who is active as a 2.5D actor. Hankyu Hanshin Department Stores, Inc. is a company mainly engaged in the department store business, operating 7 "Hankyu Department Stores" in the Kansai region, 3 in the Kanto region, and 1 in the Kyushu region, as well as 4 "Hanshin Department Stores" in the Kansai region. Through value creation and the promotion of online-offline integration, they aim to realize the "No. 1 Fun Department Store that makes customers' lives enjoyable, enriches their hearts, and invigorates the future." As a promotional measure aimed at acquiring new customers, they utilized the casting service of "YOU MAY Casting" to conduct an SNS collaboration campaign featuring 2.5D actor Ryuji Sato. In this campaign, original trading cards were produced as a bonus for those who purchased eligible products such as ice cream cakes, alongside SNS PR posts on X by Ryuji Sato. The project design, which captured fan psychology, garnered high attention. This initiative, which was developed in limited quantities, provoked a massive response, with some products selling out immediately after launch, and became a hot topic among fans. We have also published an interview article discussing the reasons for using "YOU MAY Casting," behind-the-scenes stories of the collaboration campaign featuring Ryuji Sato, and the reactions from fans and buyers. ## About YOU MAY Casting It is a comprehensive casting agency gathering casting professionals. YOU MAY Casting has strong relationships with over 300 talent agencies, enabling speedy and smooth communication. Additionally, you can request a one-stop service for everything from coordinating various conditions for casting talents, which tends to be complicated, to organizing and arranging document relations such as contracts. ## At YOU MAY Casting, we always set aside time for a meeting at the first consultation to thoroughly listen to the essence of what the client wants to achieve, and provide a casting service that meets their conditions. We offer a service that accompanies clients in solving their issues, premised on being an "entry point for consultation called casting," rather than just arranging personnel.