Making "Data Force Promotion" an Option for All Companies. Aiming for a Future Where It Becomes the "New Normal" for PR | PRIZMA Inc.

PRIZMA Inc. (hereinafter, PRIZMA) aims to grow its unique strategic design concept, "Data Force Promotion," into a "standard choice" for all companies' PR initiatives, realizing a future where truly valuable information reaches the world accurately, regardless of capital strength or recognition.

Our company supports April Dream, which aims to make April 1st a day to share dreams. This press release is a dream of PRIZMA Inc.

The Reality: Advertising Costs Increase, But "Trust" Does Not

SNS advertising costs continue to expand, with a year-on-year increase of approximately 115% in 2023. However, data shows that about 70% of users feel that "advertising information is difficult to trust."

No matter how much budget is invested or how many famous personalities are hired, if the information receiver does not perceive it as "sincere facts directed at them," the promotion becomes hollow. Especially for small and medium-sized enterprises (SMEs) without the capital strength of large corporations, fighting in the same way is not realistic.

In an era overflowing with content, we believe that what companies need is not "advertising" but "evidence (facts)" that provide conviction.

The Future We Want to Realize: A World Where Data Becomes the "Seed of Promotion"

PRIZMA's dream is for "Data Force Promotion" to become the standard for PR.

What is "Data Force Promotion"?

It is PRIZMA's unique strategic concept that brings definite results to promotions through the power of "research x planning." We have in-house research capabilities and a scheme to quantify real market voices.

This is not just research that ends with a "list of numbers." From this, we find the "seeds of promotion" that the world demands and elevate them into forms such as press releases, white papers, and content SEO.

Press releases utilizing research data have a "1.8 times" higher publication rate and diffusion rate compared to regular articles. By having the "weapon" of objective data, it becomes possible to create a positive impact on society, regardless of budget size.

Current Initiatives Towards Realizing the Dream

・Dissemination of valuable knowledge

How to convert research data into proprietary content and connect it to results.

We widely publish "useful resources" packed with this know-how.

Useful resources here: https://www.prizma-link.com/press/whitepaper

・Holding webinars to expand co-creation

Introducing the convenience and use cases of data together with media professionals and various companies.

We are creating a platform for the entire industry to consider the importance of "evidence-based information dissemination," rather than just one-sided communication.

View past webinars: https://www.prizma-link.com/webinar

Future Initiatives

We plan to establish a new owned media, "Data Force Research Institute."

By consolidating our knowledge from producing over 5,000 research contents and generously disseminating it from this platform, we aim to create a reliable guide for all companies that want to leverage data as a "weapon" for marketing and social communication.

To ensure that research results do not merely end as data acquisition, but are elevated into "living content" that conveys the true value of a company. We will continue to present to the world the new possibilities of promotion where data proves a company's sincerity and moves people's hearts.

PRIZMA Inc. will create a society where all companies in the world can correctly and powerfully prove "their value" through Data Force Promotion.

PRIZMA Inc.

PRIZMA Inc.

Company Name: PRIZMA Inc.

Head Office Location: Imai Building 4F, 2-6-14 Shibuya, Shibuya-ku, Tokyo

Representative Director: Koki Sugimoto

Established: August 2024

Business Activities: Brand Consulting

Content Marketing

Online Customer Acquisition Support

Media PR Agency

HP: https://www.prizma-link.com/

Tel: 03-5468-1850 (main)