Making "Dataforce Promotion" a Choice for All Companies. Aiming for a Future Where It Becomes the "New Normal" for PR｜PRIZMA Inc.
PRIZMA Inc. has announced its unique PR strategy concept, "Dataforce Promotion," which aims to deliver truly valuable information regardless of capital or recognition. In response to the current situation where trust is declining despite increasing advertising costs, the company emphasizes data-based "evidence" and aims to establish a new standard for PR across all companies.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 18:40
- 🔍 Collected: April 1, 2026 at 10:15
- 🤖 AI Analyzed: April 21, 2026 at 09:30 (479h 15m after Collected)
## Press Release Information
Title: Making "Dataforce Promotion" a Choice for All Companies. Aiming for a Future Where It Becomes the "New Normal" for PR｜PRIZMA Inc.
PRIZMA Inc. (hereinafter, PRIZMA) aims to grow its unique strategic design concept, "Dataforce Promotion," into a "standard choice" for PR measures across all companies, realizing a future where truly valuable information is accurately delivered to the world, regardless of capital strength or brand recognition.
Our company endorses April Dream, which aims to make April 1st a day to share dreams. This press release is the dream of PRIZMA Inc.
## The Reality: Advertising Costs Are Rising, But "Trust" Is Not
SNS advertising costs continue to expand, with a year-on-year increase of approximately 115% in 2023. However, data shows that about 70% of users feel that "advertising information is hard to trust."
No matter how much budget is invested or how many glamorous celebrities are featured, if the recipient does not perceive the information as "sincere facts directed at them," the promotion becomes hollow. This approach is especially unrealistic for small and medium-sized enterprises (SMEs) that lack the capital of large corporations.
In today's content-saturated world, what companies need is not "advertising" but "evidence (facts)" that provides conviction.
## The Future We Want to Realize: A World Where Data Becomes the "Seed of Promotion"
PRIZMA's dream is for "Dataforce Promotion" to become the standard for PR.
### What is "Dataforce Promotion"?
It is PRIZMA's unique strategic concept that brings tangible results to promotions through the power of "research × planning." We have in-house research functions and a scheme to quantify real market voices.
This is not merely a survey that ends with a "list of numbers." From there, we discover the "seeds of promotion" that the world demands, transforming them into forms such as press releases, white papers, and content SEO.
Title: Making "Dataforce Promotion" a Choice for All Companies. Aiming for a Future Where It Becomes the "New Normal" for PR｜PRIZMA Inc.
PRIZMA Inc. (hereinafter, PRIZMA) aims to grow its unique strategic design concept, "Dataforce Promotion," into a "standard choice" for PR measures across all companies, realizing a future where truly valuable information is accurately delivered to the world, regardless of capital strength or brand recognition.
Our company endorses April Dream, which aims to make April 1st a day to share dreams. This press release is the dream of PRIZMA Inc.
## The Reality: Advertising Costs Are Rising, But "Trust" Is Not
SNS advertising costs continue to expand, with a year-on-year increase of approximately 115% in 2023. However, data shows that about 70% of users feel that "advertising information is hard to trust."
No matter how much budget is invested or how many glamorous celebrities are featured, if the recipient does not perceive the information as "sincere facts directed at them," the promotion becomes hollow. This approach is especially unrealistic for small and medium-sized enterprises (SMEs) that lack the capital of large corporations.
In today's content-saturated world, what companies need is not "advertising" but "evidence (facts)" that provides conviction.
## The Future We Want to Realize: A World Where Data Becomes the "Seed of Promotion"
PRIZMA's dream is for "Dataforce Promotion" to become the standard for PR.
### What is "Dataforce Promotion"?
It is PRIZMA's unique strategic concept that brings tangible results to promotions through the power of "research × planning." We have in-house research functions and a scheme to quantify real market voices.
This is not merely a survey that ends with a "list of numbers." From there, we discover the "seeds of promotion" that the world demands, transforming them into forms such as press releases, white papers, and content SEO.