Children's EC Brand Envisions "Academy" Concept | Applying In-house Practice of "Turning Strengths into Value" to Children 【Towaniere】

Prisma Co., Ltd. (Headquarters: Fukuoka City, Fukuoka Prefecture), which operates the children's cosmetics and health food EC brand "Towa s2 Yell" (hereinafter "Towaniere"), aims to establish a school (kindergarten/school) centered on "inquiry-based learning" as a new challenge.

Our company supports April Dream, a project that aims to make April 1st a day for companies to announce their dreams. This press release is Towaniere's dream.

Why a cosmetics and health food company aims to establish a school ## Children's anxieties revealed through an anonymous consultation service

In addition to selling adolescent acne facial cleansers and growth-stage calcium supplements for children, Towaniere also operates an anonymous email service called "Soudanbako" (Consultation Box), where children can discuss problems they can't talk to anyone else about, based on the brand concept of "Eternal Yell to all who continue to soar."

The official website's consultation service receives everyday consultations from children regarding studies, friendships, and more.

The "Soudanbako" receives 80-100 consultations annually, not only about products but also about real-life issues children face daily, such as studies and friendships. Our staff responds to each message, continuously offering support for their concerns.

Among the consultations received, voices expressing "anxiety about the future" and "not knowing my own worth" are not uncommon.

### Children's fluctuating self-esteem

According to a survey by the Children and Families Agency, the percentage of children and young people in Japan who answered "satisfied with myself (self-esteem)" was 57.4%, an improvement of 12.3 percentage points from the 2018 survey, but still remains low compared to other countries.

We came to believe that our new mission is not just to address immediate concerns, but to create a foundation where children can build confidence and soar in their own unique ways.

*Cabinet Office "Children and Youth White Paper 2025" https://www.cfa.go.jp/resources/white-paper/r07

We want to create an environment where children can develop their strengths and boldly take on challenges. ## Applying our internal practice of "turning strengths into value" to children

Since its establishment in 2020, Prisma Co., Ltd., which operates this brand, has adopted "Discovering strengths, leveraging strengths, and turning strengths into value" as its highest statement. We have actively worked to create an environment where each employee can proactively take on challenges based on their own strengths.

For example, we conduct training to discover strengths (Mission Statement Training, etc.) and support career changes that align with individual aspirations. We have aimed to create a team where each person can maximize their potential and envision their own form of growth. Employees have commented, "They provide opportunities to discover personal growth and potential."

We believe that this accumulated experience and philosophy can also be applied to "inquiry-based learning" education for children. We aim to create a place where children can boldly challenge what they are good at, seize their dreams, and continue to shine in society.

The vision for the school:

### An inquiry-based learning school (kindergarten/school) that "fosters a challenging spirit and turns strengths into value"

- Learning that discovers and develops each child's strengths - An environment that fosters self-importance and encourages challenges - A place where learning can be put into practice, allowing children to experience "turning strengths into value"

Our current position towards realizing this dream

### 1. Establishment of an in-house education program for "turning strengths into value"

The track record of each employee in "discovering, developing, and turning strengths into value." Currently, we are further refining and building this experience into an educational program so that it can be applied to children.

### 2. Creating a "co-creation" space with local kindergartens and families

Community interaction

Collaborating with nearby kindergartens to participate in local exchange events and host brand-sponsored workshops.

Expanding the circle from within the company

Regularly holding in-house events with employees who are mothers and fathers, and their children.

Through these activities, we value connecting with children's "present." We are shaping the vision of a future school starting from our immediate surroundings.

Hosting community-based collaborative events with kindergartens Regular events attended by employees' children

### 3. Inquiry-based learning at a global standard - Dialogue with overseas educational institutions

To deepen the school concept, we have also started dialogues with overseas educational institutions. Currently, we are exchanging information with schools that share the same aspirations for education. We aim to create an optimal learning environment for Japanese children by incorporating educational examples from various countries around the world.

### The Future of Towaniere

Through products and services that address children's skin and body concerns, our brand has connected with over 47,000 customers. Moving forward, in addition to delivering products and services, we will also work on creating a "school" where children can challenge themselves in their own unique ways. Our mission is to continue cheering on children so they can believe in their own potential and soar into the future.

"April Dream" is a project by PR TIMES where companies announce their dreams they wish to realize on April 1st. This press release is announced based on this project.

### Towa s2 Yell (Read: Towaniere)

Resolving children's skin and body concerns Keywords: AprilDream, Education, Child-rearing, Human resource development, EC, HR, Children, Management, April Dream, AI