'PRINCIPE PRIVE - Epoca d'Oro,' a vintage watch boutique highly regarded by collectors and fashionistas for its unique selection of timepieces from the 1950s to the 1990s, has received a 1960s-70s Jaeger-LeCoultre featuring a solid silver case adorned with Art Deco engravings. We invite you to experience the history of this model, unraveled through the narrative of the material 'silver.' STORY Silver has been cherished by humanity since around 3000 BC. Captivated by its beautiful luster, various cultures began developing silver refining techniques from around the 9th century. Its chemical symbol is 'Ag'. Derived from the Latin word meaning 'shining white,' the brilliance of silver is truly special among all metals. Its reflectivity to visible light is approximately 98%. Its shine can sometimes even surpass that of platinum. However, silver has another side. It has a tendency to react with sulfur. While polished silver is the most brilliant metal in the world, once it touches sulfur in the air, it eventually transforms into a brownish hue, and further into a deep, black, character-filled expression. This transformation is much like the human heart. It changes its expression little by little amidst the environment and the passage of time. And now, we feel a deep sense of gratitude to have encountered a timepiece that expresses the charm of silver so beautifully. Jaeger-LeCoultre 0.800 SILVER TANK
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- Source: PR Times
- Category: News