【NEW OPEN】AUREN Tokyo Launches as a Curated Lifestyle Boutique Featuring Unique Watch Brands from Around the World

AUREN Tokyo, a select shop offering carefully curated watches and tech accessories from around the world, has officially launched.

AUREN Tokyo (pronounced 'Oren Tokyo') begins operations as a select shop featuring meticulously chosen items from both domestic and international markets, with a focus on wristwatches, Apple Watch cases, and smartphone accessories.

Encountering Brands from Around the World

In recent years, everyday wearable devices such as wristwatches, smartphones, and Apple Watches have evolved beyond mere functional tools. They are now recognized as fashion statements that express individuality and lifestyle.

At AUREN Tokyo, in line with this trend, we curate products from across the globe that combine functionality, design excellence, and compelling brand stories. Our aim is to offer products that seamlessly integrate into daily life while highlighting the wearer’s unique personality.

Featured Brands

Currently, AUREN Tokyo carries a diverse range of distinctive international brands, including GOLDEN CONCEPT, a luxury Apple Watch case brand; ZINVO, a creatively designed watch brand inspired by jet turbines; CREUX AUTOMATIQ, a Dutch watch brand; and GaGa MILANO, an Italian brand with a bold design aesthetic and a global fanbase.

Additionally, we plan to gradually introduce vintage watches—timepieces passed down through generations. Rare and timeless classics will be among the unique offerings available exclusively at AUREN Tokyo.

A Fusion of Fashion and Technology

Our product lineup includes luxury Apple Watch cases, distinctive wristwatches, rare vintage timepieces, and sophisticated smartphone cases—blending fashion, technology, and timeless craftsmanship.

Our Vision for AUREN Tokyo

AUREN Tokyo is more than just a retail space.

We aim to be a destination where customers can discover new values and styles through encounters with lesser-known domestic brands, meticulously crafted products, and vintage watches with rich histories.

Valuing the stories and unique appeal of each item—whether new or vintage—we will continue to source and present exceptional products from around the world, starting from Tokyo.

【Main Product Categories】

- Wristwatches - Vintage Watches - Apple Watch Cases - iPhone Cases - Lifestyle Accessories

Grand Opening Campaign

To celebrate the launch of AUREN Tokyo, we are offering a limited-time 10% discount coupon.

Take this opportunity to explore new connections with handpicked brands from around the world.

【Store Information】

AUREN Tokyo (Oren Tokyo) Official Online Store: https://auren.jp

About AUREN Tokyo

AUREN Tokyo is a select shop dedicated to offering premium watches, tech accessories, and valuable vintage timepieces from around the world. Wristwatches, Apple Watches, and smartphones are no longer mere tools—they are fashion statements that express individuality. At AUREN Tokyo, we carefully select products that resonate not only in functionality but also in design, craftsmanship, and brand philosophy. From new releases to vintage treasures, we aim to deliver new value and inspiration to your everyday style through unique global brands. This is the vision behind AUREN Tokyo.