Primo Global Holdings Co., Ltd. (Headquarters: Chuo-ku, Tokyo; Representative Director and President: Naoki Sawano), which plans and sells bridal jewelry, will operate the diamond jewelry brand "LAZARE DIAMOND." The brand will hold a POP UP event, "DIAMOND CAFE," from Saturday, April 25, 2025, to Sunday, May 3, 2025, at L'OFFICIEL COFFEE in Omotesando. Under the concept of "the most casual jewelry shop to drop by," this cafe, created by LAZARE DIAMOND, "The World's Most Beautiful Diamond®," offers a sophisticated experience where you can enjoy coffee while encountering the brilliance of the world's finest diamonds.

Jewelry concierges will be stationed at the venue to provide consultations on how to choose jewelry through fitting experiences, and there will be an exhibition where you can see the brilliance of diamonds up close. In addition, a special movie filmed by L'OFFICIEL JAPAN exclusively for this event will be released. Furthermore, limited original goods and sweets, available only during this event period, will be offered. Please take this opportunity to fully enjoy the world of LAZARE DIAMOND, born from the refined aesthetics of New York.

*Those who make a reservation in advance will receive an original flower bouquet and a limited brand book.

POP UP Event Special Site

https://www.lazarediamond.jp/lp/diamondcafe/

【POP UP Event Overview】

"DIAMOND CAFE" by LAZARE DIAMOND

Event Period: Saturday, April 25, 2025 – Sunday, May 3, 2025

Location: L'OFFICIEL COFFEE

Address: 3-8-5 Kita-Aoyama, Minato-ku, Tokyo 107-0061 (2-minute walk from Omotesando Station Exit A1)

Opening Hours: 11:00-19:00 (Last admission 18:30)

Admission Fee: Free

Reservations Preferred: Please register as a friend on the official LINE account from the POP UP EVENT special site to make a reservation.

https://www.lazarediamond.jp/lp/diamondcafe/

【Brand Overview】

Lazare Kaplan, one of the world's leading diamond cutters, envisioned a diamond that sparkled in seven colors, created by an ideal cut. His pursuit of "The World's Most Beautiful Diamond®" and the praise bestowed upon its rare brilliance are the pride of "LAZARE DIAMOND," known as one of the world's three greatest cutters' brands. Handling only conflict-free diamonds, its brilliance, refined by over 100 years of history and New York's sophisticated aesthetic, is chosen by those who appreciate authenticity.

https://www.lazarediamond.jp/about/

Company Profile

Trade Name: Primo Global Holdings Co., Ltd.

Established: April 15, 1999

Head Office Location: Shirohaku Building 4F, 5-12-5 Ginza, Chuo-ku, Tokyo

TEL: 03-6226-6261 / FAX: 03-6226-6269

Representative: Naoki Sawano, Representative Director

Capital: 100 million yen

Total Stores: 87 in Japan / 46 overseas (as of end of March 2026)

Business Activities: Planning and sales of bridal jewelry

URL: https://www.primoghd.co.jp/

FACT BOX

  • Source: PR TIMES
  • Category: News