Advance Release of Two New Ring Designs at Limited-Time Pop-Up 'DIAMOND CAFE' April 25 (Sat) - May 3 (Sun) at L'OFFICIEL COFFEE, Omotesando

Primo Global Holdings Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President & CEO: Naoki Sawano), a company that plans and sells bridal jewelry, will pre-sell its new rings, "GCT" and "TRANSIT," at the limited-time pop-up "DIAMOND CAFE" ahead of their nationwide release scheduled for May 15. Operating under the banner of “The World's Most Beautiful Diamond®,” Lazare Diamond invites you to see these completely new and creative forged rings, which represent a further evolution achieved with cutting-edge technology, built on a foundation of long-cherished knowledge and skill.

The venue, adorned with blooming white flowers, will offer a variety of experiential content, including photo spots where you can immerse yourself in the brand's world, an original tarot reading to guide you to your destined diamond jewelry, and a casual jewelry try-on experience. Additionally, an original cafe menu prepared especially for this event and limited-edition merchandise available only during this period will also be featured. Please take this opportunity to fully enjoy the world of Lazare Diamond, born from the sophisticated aesthetic of New York.

*Those who pre-register will receive an original flower bouquet and a limited-edition brand book.

POP UP EVENT SPECIAL SITE
https://www.lazarediamond.jp/lp/diamondcafe/

【New Ring Pre-release / Event Outline】

'DIAMOND CAFE' by LAZARE DIAMOND
Dates: April 25, 2026 (Sat) - May 3, 2026 (Sun)
Location: L'OFFICIEL COFFEE
Address: 3-8-5 Kita-Aoyama, Minato-ku, Tokyo 107-0061 (2-minute walk from Omotesando Station Exit A1)
Hours: 11:00-19:00 (Last entry 18:30)
Admission: Free
Reservations Preferred: Please add the official LINE account as a friend and make a reservation through the POP UP EVENT special site.
https://www.lazarediamond.jp/lp/diamondcafe/

【New Product Pre-sale】
Ahead of the nationwide release scheduled for May 15 (Fri), two new ring models will be available for pre-sale at the venue.

GCT (Grand Central Terminal)
"Let's mark the same time together, forever."
A ring inspired by the iconic four-faced clock of New York's Grand Central Terminal. Eight melee diamonds representing the hours are set on both sides, and combined with the arm's unique processing, it exudes a distinct personality and sparkle that seems to float from the side. Enjoy the fun of choosing from six variations, including plain, bezel-set, and double-row pavé, as well as different ring widths. This ring, boasting a significant presence and smooth comfort created by state-of-the-art forging technology, will color the new time you two begin together.

Price (incl. tax): (Top) ¥363,000, (Middle) ¥605,000, (Bottom) ¥330,000
Carat: (Top) 0.04ct, (Middle) 0.28ct, (Bottom) 0.07ct
Material: Pt950

TRANSIT
"Infusing the joy of traveling together into this ring."
This design stylishly expresses the journey of two people meeting and starting their life's journey together, with two tracks merging into one. A ring with striking creative appeal is born from state-of-the-art forging technology and the meticulous handiwork of craftsmen. Find the perfect one for your individual style from eight variations, including a plain cross, a checkered original texture "scratch matte," and single or double rows of melee diamonds, with different ring widths to choose from.

Price (incl. tax): (Top) ¥418,000, (Bottom) ¥462,000
Carat: (Bottom) 0.11ct
Material: Pt950

【Jewelry Purchase Novelty】
During the event period, customers who purchase diamond jewelry will receive a leather key charm engraved with the LAZARE DIAMOND logo.
*While supplies last.

【Cafe Menu】
In addition to the existing cafe menu, we will offer original sweets and drinks available only here, featuring the LAZARE DIAMOND logo and event motifs for a limited time.
*Payment is by cashless methods only.

【Experiential Content】
At the jewelry concierge desk on the second floor, you can enjoy an original tarot reading experience that will guide you to your destined diamond jewelry. We also offer consultations about the charm and history of diamonds and how to choose jewelry. On the third floor, you can casually enjoy a jewelry try-on experience, as if you were just stopping by a cafe. Those who try on jewelry will receive a Polaroid photo capturing their special moment with the diamond jewelry, presented in an original folder.

【Pre-registration Benefit】
Those who add the LAZARE DIAMOND official LINE account as a friend and make a reservation in advance will receive a "flower bouquet and brand book." Please show your reservation screen upon arrival.
*While supplies last.

【Event Exclusive Goods】
For a limited time during the event, we will offer original goods featuring the LAZARE DIAMOND logo and exclusive visuals.
*Payment is by cashless methods only.

【Brand Overview】
Lazare Kaplan, one of the world's foremost diamond cutters, idealized the seven-colored sparkle produced by the Ideal Cut. The "The World's Most Beautiful Diamond®" he pursued, and the praise bestowed upon its rare brilliance, is the pride of "Lazare Diamond," hailed as one of the world's three great cutter's brands. Handling only conflict-free diamonds, its brilliance, polished by over 100 years of history and the refined aesthetic of New York, is chosen by those who know what is genuine.
https://www.lazarediamond.jp/about/

■Company Overview
Company Name: Primo Global Holdings Co., Ltd.
Founded: April 15, 1999
Headquarters: 4F Hakutsuru Building, 5-12-5 Ginza, Chuo-ku, Tokyo
TEL: 03-6226-6261 / FAX: 03-6226-6269
Representative: President & CEO, Naoki Sawano
Capital: 100 million yen
Total Stores: 87 in Japan / 46 overseas (as of the end of March 2026)
Business Activities: Planning and sales of bridal jewelry.
URL: https://www.primoghd.co.jp/