Five Visionary Founders, Including Serial Entrepreneurs and IPO Experts, Join PRESNS as Shareholders

HAYABUSA Inc. (Headquarters: Tokyo, CEO: Hayato Honjo), operator of the executive-focused SNS x AI management service 'PRESNS,' is pleased to announce that five new founders with diverse expertise in marketing, EC, M&A, and IPOs have joined as shareholders.

The five newly joined members are leaders with strong track records, including serial entrepreneurs, individuals with experience in listed companies, and digital marketing professionals. By centralizing their knowledge, networks, and expertise within PRESNS, the service will evolve into an environment capable of providing Japan's highest level of support for video-based social media platforms, primarily TikTok, YouTube, and Instagram.

### CEO Comment **Hayato Honjo (Representative Director)** "I am deeply honored that such diverse and accomplished founders have resonated with our vision. By adding their hands-on knowledge and networks to our vision of 'accelerating business through executive SNS utilization,' PRESNS will evolve beyond a simple management agency into a trusted business partner. With their support, we will further accelerate our service development and team building."

### Comments from the Founders

**Yuhei Shibata (COO / Founder)** *CEO of koujitsu Inc.* "In managing 17 companies, I have realized more than anyone the importance of executives speaking for themselves. Recruitment, sales, fundraising, and corporate branding—all are linked to an executive's SNS influence today. PRESNS tackles this head-on, and I saw great value in joining as a shareholder. As COO, I am fully committed to the service's growth."

**Tomoya Yamamoto (Founder)** *CEO of Sky Inc. / Winner of REAL VALUE 2025* "The impact of SNS on management is no longer just about advertising. When a leader's character and philosophy are conveyed through video, it changes everything from recruitment to deal-making. I will contribute my marketing expertise to deliver the possibilities of video SNS to more executives."

**Masato Kitagawa (Founder)** *CEO of Orcus Inc. / Serial Entrepreneur with 2 Exits* "From my experience with two business sales, I am convinced that a company's value is significantly determined by the leader's branding. Today, whether a CEO can speak on TikTok or YouTube influences both hiring and M&A. I joined to contribute to business growth using my Exit experience and network."

**Yuhei Kawasaki (Founder)** *CEO of SINCEED Inc. / Specialist in Web Advertising and Digital Marketing* "Having grown EC businesses through web ads for years, I've noticed a shift: content where an executive speaks on video often leads to higher purchase intent than traditional ads. PRESNS rides this wave and even uses AI to ensure reproducibility. I will support the growth with my digital marketing insights."

**Jun Higashi (Founder)** *CEO of ange Inc. / Specialist in IPO Operations and Administration* "In managing IPO processes, I've felt how critical a leader's credibility is for investor relations. Today, an executive's SNS is scrutinized by investors as much as IR information. I am confident that the SNS x AI platform provided by PRESNS can become a management infrastructure for growth companies. I will support PRESNS from a governance and administrative perspective."

### About 'PRESNS' PRESNS is an executive-specialized video SNS management service centered on 'SNS x AI.' Having achieved over 15 client introductions, the service is moving into an expansion phase with the joining of these five founders. It strategically supports executive communication primarily on TikTok, YouTube, and Instagram.

PRESNS solves clear challenges: 'Lack of time,' 'Not knowing what to post,' and 'Quality drop when staff changes.' By leveraging AI and an expert team, we remove these barriers.

**Why Executive SNS Matters Now** With the spread of video-first SNS, a leader's influence directly correlates with corporate competitiveness. Candidates choose companies based on the CEO's SNS, and investors judge trust based on their posts. 'Executive SNS' is now a powerful infrastructure for recruitment, IR, branding, and customer acquisition.

**The Strength of PRESNS: 'Management Data Assets' Created by SNS x AI** Traditional agencies only 'made posts.' PRESNS differs by using AI to analyze and structure data from an executive's activities, returning insights for management decisions. SNS functions as a 'data source to make management smarter.'

1. **Assetizing SNS Data:** We centrally manage all data from TikTok, YouTube, and Instagram. By visualizing 'who reacts to what,' the SNS account becomes a high-precision market research tool. This is a unique intellectual asset that competitors cannot replicate. 2. **AI-driven Audience & Market Analysis:** AI analyzes accumulated data to determine which messages resonate most with potential customers or candidates, supporting decisions in marketing, recruitment, and product development. 3. **AI Scoring of Executive Brands:** Our proprietary AI model scores an executive's influence based on engagement, reach, and consistency. By quantifying the 'current position' of the leader's brand, we refine strategies with data rather than intuition. 4. **End-to-End Video-Focused Operations:** We provide a workflow optimized for each platform's algorithm, covering planning, filming direction, editing, subtitles, thumbnail creation, posting, comment management, AI analysis, and improvement proposals.