What 200 Singles in Marriage Hunting Said Was Important for First Impressions. Men's No. 1 is "Face," Women's No. 1 is "Appearance," a Complete Opposite Result.

Presia Marriage Consulting (Presia Inc.) conducted a "Survey on First Impressions in Marriage Hunting 2026" targeting 200 men and women aged 20-50 with marriage hunting experience.

In a first date (including arranged meetings) for marriage hunting, it is necessary to judge "whether to want to meet this person again" within a limited time, and first impressions greatly influence subsequent relationships. The survey results showed that 93.5% of respondents had the experience of judging someone as "not compatible (not a romantic prospect)" based on their first impression, highlighting once again how important first impressions are in marriage hunting.

**[Summary of this survey]**
- 93.5% of people with marriage hunting experience have judged someone as "not compatible (not a romantic prospect)" based on their first impression.
- The most important factor for first impressions: Men's No. 1 is "face" (looks), Women's No. 1 is "appearance" (grooming). The results show that the "points of focus" differ completely between men and women.
- The experience rate of "photo fraud" where profile pictures differed from reality was 77.5%. 88.7% for men, 72.5% for women.

## 93.5% of Marriage Hunters Have "Rejected" Someone Based on First Impressions. The Same Rate for Both Genders.
To the question, "Have you ever judged someone as 'not compatible (not a romantic prospect)' based on their first impression?", 93.5% of the total responded "yes". What is noteworthy is that the percentage was exactly the same for men (93.5%) and women (93.5%).

By age group, it was 90.9% for those in their 20s, 95.1% for those in their 30s, 95.9% for those in their 40s, and 88.0% for those in their 50s, showing a tendency for the rejection rate to increase with more marriage hunting experience.

It was found that almost everyone has experienced feeling "this person is not for me" on a first date (including arranged meetings) for marriage hunting. In other words, being able to avoid a "rejection judgment" based on first impressions is the first hurdle to successful marriage hunting.

## The Most Important Factor for First Impressions is "Appearance" at No. 1. "Face" Stays at No. 3.
Respondents were asked to rank the "elements they prioritize in a first impression" from 1st to 3rd place, and the results were compiled using a weighted score (1st place = 3pt, 2nd place = 2pt, 3rd place = 1pt). The overall ranking is as follows:

- 1st place: Appearance (266pt)
- 2nd place: Etiquette/Manners (240pt)
- 3rd place: Face (174pt)
- 4th place: Ease of conversation (158pt)
- 5th place: Way of speaking (93pt)
- 6th place: Body type (74pt)
- 7th place: Charm (72pt)
- 8th place: Smile (71pt)
- 9th place: Clothes