Tokyu Land Corporation, Shizuoka Prefecture, JR Central, and ReINN Collaborate to Promote Two-Location Living in Shizuoka Prefecture

Tokyu Land Corporation (hereinafter, Tokyu Land), Shizuoka Prefecture, Central Japan Railway Company (hereinafter, JR Central), and ReINN Corporation (hereinafter, ReINN), a group company of Tokyu Fudosan Holdings Corporation, have been selected for the Ministry of Land, Infrastructure, Transport and Tourism's "Implementation Project for Leading Two-Region Residential Projects" and will work collaboratively to establish the lifestyle of living in two locations.

In fiscal year 2025, Tokyu Land, Shizuoka Prefecture, and JR Central collaborated to launch initiatives to promote two-location living, including holding an event in December for users of "SHIBUYA MABLs" (Shibuya MABLS), a community app fostering Shibuya's value provided by Tokyu Land, to experience living in two locations in Shizuoka Prefecture, and reducing participants' travel expenses.

From fiscal year 2026, "MABLs" (MABLS), a service originating from the app, will further promote two-location living by newly constructing and making available on the app a model that combines information dissemination about two-location living in the greater Shibuya area with opportunities for work and encounters with people in Shizuoka Prefecture.

Furthermore, JR Central will support by reducing travel expenses, and Shizuoka Prefecture will provide support in the form of certifying individuals for two-location living and reducing housing costs in collaboration with local accommodation providers. Additionally, ReINN will participate and support the purchase of residences for a second location.

Through the collaboration of the four parties, we will provide total support from the stage of learning about and experiencing a new lifestyle of living in two locations, to the stage of regularly commuting between them and residing in both.

□ Background and Overall Picture of the Four-Party Collaboration "Connecting the Greater Shibuya Area and Shizuoka Prefecture"

The lifestyle of living in two locations, having bases in both urban and rural areas, working in the city on weekdays and enjoying a relaxed life with hobbies in the countryside on weekends, has seen environmental improvements for widespread adoption in recent years, including revisions to related laws and the planned launch of the "Furusato Resident Registration System" within fiscal year 2026.

On the other hand, local governments that accept residents living in two locations have faced challenges such as approaching potential and interested individuals living in urban areas for two-location living, effectively and continuously disseminating information to these demographics, establishing mechanisms to develop mid- to long-term relationships between the community and those living in two locations, and the significant cost burden.

Therefore, by collaborating with Shizuoka Prefecture, "MABLs," provided by Tokyu Land, which excels in community building and information dissemination in the greater Shibuya area, will construct a "mechanism to connect the greater Shibuya area and Shizuoka Prefecture." Specifically, in the greater Shibuya area, a hub for diverse talent, companies, and cultures with a high sensitivity to new initiatives and trends, we will continuously disseminate information about two-location living in Shizuoka Prefecture and newly establish a mechanism to foster relationships with the region that do not end after a single interaction, such as supporting job searches in Shizuoka Prefecture.

Furthermore, with the participation of JR Central and ReINN, we will also work to reduce the burden of travel expenses and various costs associated with purchasing and maintaining residences.

By addressing the challenges faced by local governments through collaboration among businesses, we will establish a system that provides total support from the stage of learning about and experiencing two-location living to the stage of regularly commuting and residing in both locations. This will contribute to regional revitalization, the creation of a "related population" (people with connections to the region), and the establishment of new lifestyles.

■ Initiatives by Each Party

○ Tokyu Land Corporation

Tokyu Land will begin creating a mechanism to provide continuous information dissemination in the greater Shibuya area and generate opportunities for work and encounters in Shizuoka Prefecture through the "MABLs" service, which originates from a community app.

"MABLs" will create regular points of contact by disseminating content that resonates with users in urban areas. Additionally, it will establish a foundation to widely deliver information to potential two-location residents by holding events that bring together local residents and users connected to the area, going beyond just the perspective of moving or living in two locations.

Furthermore, we will work on creating a system to foster diverse engagement with the region through encounters with local jobs. "MABLs" will design a mechanism for secondary diffusion of information about involved cities, people, and jobs by regularly posting job openings on its timeline.

Through these initiatives, we aim to nurture interest generated by app information and experiential events via continuous information dissemination and the creation of job opportunities, thereby fostering the creation and expansion of a related population and leading to an increase in future two-location residents and movers.

○ Shizuoka Prefecture

We will certify individuals for two-location living using a dedicated app in anticipation of the Furusato Resident Registration System and reduce housing costs (¥2,000 discount per night) in collaboration with accommodation providers within Higashi-Izu Town.

The housing cost reduction system is as follows:

(1) Condition: Discount applies from the second night of stay if there are two or more stays within a 30-day period.

(2) Applicable Inns: Designated inns within Higashi-Izu Town.

*Applicable inns will be added as needed.

Additionally, in collaboration with the Izu Kyu Group, discounts will be offered at station shops and other facilities (excluding the Kawazu store).

*A 10% discount will be applied to purchases of ¥1,000 or more (tax included).

○ JR Central

For (1) through (3) below, when using the Tokaido Shinkansen for round trips, a point reward equivalent to 20% of the Shinkansen fare will be provided.

(1) Participation in a two-location living experience event held in Shizuoka Prefecture.

(2) Obtaining certification through the dedicated app and commencing regular two-location living.

(3) Purchasing a residence in Shizuoka Prefecture through ReINN and commencing regular two-location living.

*The reward for (2) is limited to three months from the start month, with a maximum equivalent of ¥10,000.

*The reward for (3) is limited to six months from the start month, with a maximum equivalent of ¥20,000.

*The points to be rewarded are EX points (limited).

These points can be used for rental cars along the Shinkansen line, sightseeing, dining, etc. (cannot be used solely for Shinkansen rides).

The validity period for these points is 60 days from the date of issuance.

○ ReINN

Leveraging our business framework for minpaku (short-term rentals), we will support the full-scale commencement of two-location living. The acquisition and maintenance of a residence involve various tasks such as property searching, securing financing, brokerage procedures, considering and carrying out renovations, and cleaning. ReINN collaborates with over 40 businesses to provide a comprehensive support service for these matters.

This enables us to support individuals who purchase a residence and fully begin their two-location lifestyle, as well as introduce the four-party collaborative initiative to prospective homeowners, thereby encouraging the start of two-location living in Shizuoka Prefecture.

*Please check the service details below.

*Various conditions apply to housing cost discounts and point rewards.

*The collaborative initiatives by each party mentioned above will be implemented from April 1, 2026, to March 31, 2027.

https://www.pref.shizuoka.jp/kurashikankyo/1080520/1081101/index.html

□ Reference

"SHIBUYA MABLs" is an app aimed at fostering the value of Shibuya through connections between "people and people" and "people and the city" within the greater Shibuya area. "MABLs" is the general term for services originating from the app. Currently, the number of app downloads has surpassed 100,000.

Its biggest feature is how experiences expand starting from the "check-in" function. Checking into the Shibuya area earns points, which can be used at restaurants and experiential facilities in the Shibuya area.

Furthermore, check-ins facilitate communication among "people currently in Shibuya," creating opportunities for interaction based on shared interests and enabling information exchange about work and hobbies. By offering connections and benefits through both digital and real-world channels, including opportunities to meet in person through a wide range of user-targeted events, we further support the initiative. Additionally, with the aim of revitalizing regions nationwide, we are promoting two-location living with Shibuya as a starting point. By supporting two-location living, we aim for regional revitalization and the creation of a related population.

MABLs HP: https://mabls.jp/

About ReINN

ReINN provides a comprehensive platform that offers end-to-end support for minpaku businesses, from opening and operation to sales. By connecting all necessary functions for minpaku businesses in a one-stop manner—from consultations on purchasing minpaku properties, guidance on minpaku-specific loans, to introductions of accommodation management businesses that handle minpaku operations—we support owners' decision-making. As of March 2026, we have partnered with over 40 entities, including accommodation management businesses responsible for minpaku operations and real estate companies specializing in handling minpaku properties. ReINN's strength lies in its ability to propose optimal support partners across the domains of property, finance, and operations.

In addition to minpaku, many individuals utilize our services with the primary goal of living in two locations, and we play a role in supporting the expansion of two-location living and the related population.

ReINN HP: https://reinn.jp/

Service: https://www.minpaku.reinn.jp/

(All images are for illustrative purposes)

【Contact Information】

Tokyu Land Corporation Public Relations Office tlc-hodo@tokyu-land.co.jp

Shizuoka Prefecture Planning Department, Planning Division 054-221-2353

Central Japan Railway Company Tokyo Public Relations Office 03-6711-9731

ReINN Corporation Public Relations pr@reinn.jp