A strong focus on design management with branding in mind is a key factor for successful product development.

Our center is implementing the "THINKDESIGN/SAITAMA" project, where product designers provide hands-on support for local manufacturing companies challenging B2C (business-to-consumer) product development. We encourage companies wishing to develop new products to consider participating.

Furthermore, we will be holding a Design Management Seminar. We invite not only companies considering participation in the project but also all companies interested in design management to attend.

1. Overview of the "THINKDESIGN/SAITAMA Project"

This project supports local manufacturing companies aiming to develop new products utilizing their own technology, diversify their business, or transform their business model. Through the hands-on support of product designers, companies will advance B2C product development and challenge the creation of new value. We also provide support for developing sales channels for developed products through participation in large exhibitions.

Support Contents

Matching with product designers and providing hands-on support for B2C product development Support for identifying technologies, product design planning, and prototype manufacturing Support for exhibiting at large trade shows (e.g., Gift Show) Providing opportunities for test marketing to gather consumer feedback and evaluations Support for sales through EC sites, etc.

Implementation Period

Early August 2026 to March 15, 2027 (Monday)

Target Companies

Local small and medium-sized enterprises primarily handling B2B (business-to-business) products Companies considering business diversification or transformation Companies wishing to have their own final B2C (business-to-consumer) products Companies seriously aiming for new product development and market expansion

Participation Fee

Partial cost sharing for prototype development, exhibition fees for large trade shows, etc.

Number of Companies Selected

Approximately 8 companies (Screening based on application documents, followed by interviews)

Application

Please apply through the "Electronic Application/Notification Service" described at the link below.

(Application Deadline: Friday, July 3)

Project Details

2. Regarding the "Design Management Seminar"

In addition to introducing the "THINKDESIGN/SAITAMA Project," this seminar will present key points for developing new B2C products using product design and examples of support initiatives. We will share tips for new business development.

Theme

Exploring the Necessity of "Design"

Date and Time

Tuesday, June 16, 2026, 1:30 PM - 5:00 PM

Venue

Shibusawa MIX (1 minute from Shibusawa-Shintoshin Station, 5F ekism Shibusawa-Shintoshin)

Target Audience

Local small and medium-sized enterprises, new business managers, etc.

Content

Effects of design utilization on corporate management Introduction to the initiatives of participating companies and key points for product development Business explanation and Q&A session

Participation Fee

Free

Capacity

Approximately 30 people

How to Participate

Please apply from the "Application Form" below.

(Application Deadline: Monday, June 15)

Application Form

3. Contact Information

SAITEC Design Innovation Center (SDIC) (Saitama Prefectural Industrial Technology Research Center, Design Support Section, Department of Commerce, Labor and Industry) TEL: 048-265-1420 E-mail: h6513112@pref.saitama.lg.jp URL: https://sdic.pref.saitama.lg.jp/

● Business Information Leaflet

d104306-980-f929673907096f177c9d42181be63b06.pdf

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