Women Planning Their Family's Future Use Insurance Consultations the Most
A survey of users of the 'Minna no Seimei Hoken Advisor' revealed that 75% are women, with 30s and 40s accounting for 62% of the total, showing they actively manage household finances.
📋 Article Processing Timeline
- 📰 Published: April 8, 2026 at 21:10
- 🔍 Collected: April 8, 2026 at 12:30
- 🤖 AI Analyzed: April 20, 2026 at 17:40 (293h 10m after Collected)
Background and Overview of the Survey
Power Planning Co., Ltd. conducted a questionnaire survey from February to April 2026 targeting 342 users of "Minna no Seimei Hoken Advisor" (Life Insurance Advisor for Everyone), a life insurance consultation service operated by our company.
It is said that reviews of insurance are often triggered by life events such as marriage, childbirth, and purchasing a house.
In this survey, we conducted a detailed analysis of the users' gender, age group, and family structure to clarify the reality of "who" uses insurance consultations and for "what purpose."
Gender Ratio of Users
3 out of 4 are women
Among the 342 respondents, women accounted for 256 (74.9%), making up about three-quarters of the total, significantly surpassing men (86 individuals, 25.1%).
It clearly shows that women are the primary users of insurance consultation, suggesting a proactive attitude among women in managing household finances and planning for their family's future.
Age Composition of Users
People in their 30s are the most numerous; 30s to 40s account for 62% of the total
By age group, people in their 30s were the most numerous at 130 (38.0%), and combined with those in their 40s (82 individuals, 24.0%), they account for 62.0% of the total.
The average age is 40.5 years old, indicating that the generation reaching a transition point in their life stages, such as child-rearing and changes in income, utilizes insurance consultations as the optimal timing to review their insurance.
Gender Breakdown by Age Group
Women exceed 70% across all age groups; over 80% for those under 29 and in their 50s
Looking at the gender breakdown by age group, the ratio of women exceeds 70% across all age brackets, and particularly surpasses 80% among those aged 29 and under (81.2%) and in their 50s (80.3%).
Power Planning Co., Ltd. conducted a questionnaire survey from February to April 2026 targeting 342 users of "Minna no Seimei Hoken Advisor" (Life Insurance Advisor for Everyone), a life insurance consultation service operated by our company.
It is said that reviews of insurance are often triggered by life events such as marriage, childbirth, and purchasing a house.
In this survey, we conducted a detailed analysis of the users' gender, age group, and family structure to clarify the reality of "who" uses insurance consultations and for "what purpose."
Gender Ratio of Users
3 out of 4 are women
Among the 342 respondents, women accounted for 256 (74.9%), making up about three-quarters of the total, significantly surpassing men (86 individuals, 25.1%).
It clearly shows that women are the primary users of insurance consultation, suggesting a proactive attitude among women in managing household finances and planning for their family's future.
Age Composition of Users
People in their 30s are the most numerous; 30s to 40s account for 62% of the total
By age group, people in their 30s were the most numerous at 130 (38.0%), and combined with those in their 40s (82 individuals, 24.0%), they account for 62.0% of the total.
The average age is 40.5 years old, indicating that the generation reaching a transition point in their life stages, such as child-rearing and changes in income, utilizes insurance consultations as the optimal timing to review their insurance.
Gender Breakdown by Age Group
Women exceed 70% across all age groups; over 80% for those under 29 and in their 50s
Looking at the gender breakdown by age group, the ratio of women exceeds 70% across all age brackets, and particularly surpasses 80% among those aged 29 and under (81.2%) and in their 50s (80.3%).
FAQ
Who uses the insurance consultation service the most?
Women in their 30s use it the most, and those in their 30s to 40s account for 62% of all users.
Why are there more female users?
It is thought to be due to their proactive involvement in household financial management and future planning for the family, such as marriage and childbirth.
When is the best time to review insurance?
The optimal time is when you reach a life stage transition, such as having children or a change in income.