Where Should AI Be Applied in Referral Operations to Increase Conversion Rates? How to Collect Interview and Sales Meeting Data to Simultaneously Improve Accuracy and Speed

Porters Co., Ltd. (Minato-ku, Tokyo; President: Koji Nishimori), a provider of matching systems for the human resources business, will co-host a free online seminar titled "Where Should AI Be Applied in Referral Operations to Increase Conversion Rates? — How Data Collection from Interviews and Sales Meetings Drives Results" with Sumareju Inc. The seminar will be held online on two occasions: Wednesday, July 8, 2026, and Tuesday, July 16, 2026.

▼▼ Seminar Overview ▼▼

In the human resources recruitment industry, many companies are currently leveraging AI and automation to increase the number of interviews with job seekers and business negotiations with client companies, aiming to maximize results.

However, have you been struggling with low conversion rates despite increasing activity levels?

The root cause often lies not only in lead generation or sales capabilities, but primarily in the lack of usable matching data accumulated within the company.

Even if mandatory fields are filled out, interview and sales meeting information is frequently not captured as structured data, and therefore cannot be used in searches or matching criteria. Without such data, field expertise fails to accumulate, and even if you wish to delegate tasks to AI, the essential decision-making inputs remain insufficient.

This seminar will clarify and explain how recording and organizing the outcomes of successful conversions and lost deals, along with the processes leading to them, can enhance both the accuracy and speed of referrals.

Furthermore, we will share in detail—down to actual screen demonstrations—how AI can automatically capture conversation content during interviews and sales meetings, convert it into usable matching data without manual input, and ensure that required conditions aligned with company policies are automatically fulfilled during data ingestion.

▼▼ Who Should Attend ▼▼

- Managers in referral businesses who feel their conversion rates are stagnating and are unsure of the right measures to address this challenge

- Professionals interested in AI adoption but uncertain about where exactly to implement it within their organization

- Leaders who have instructed their teams to increase interview volume to maximize conversions but are not seeing tangible results

- Organizational leaders who feel that despite collecting data, differences in data granularity among CAs and RAs prevent effective use in matching

Register for the seminar

▼▼ Featured Speakers ▼▼

Yuuki Doi Representative Director & Chief Product Officer, Sumareju Inc. Director & Chief Business Officer, Panhouse Inc. (AI startup from the University of Tokyo’s Matsuo Lab)

＜Profile＞ At Panhouse, an AI startup from the University of Tokyo’s Matsuo Lab, he has led generative AI training, implementation, and automation solutions for over 200 companies. Concurrently, he founded Sumareju, an AI SaaS platform specialized for the HR industry, driving product development to solve industry-specific inefficiencies with AI. As an expert in deeply integrating AI into products—not just as a tool—he combines cutting-edge LLM technology with UX design to bridge business and technology, embodying next-generation AI products centered on user value.

Toshinari Yamaoka Representative Director & CEO, Sumareju Inc. Representative Director & CEO, Plus Synergy Inc. (boutique consulting firm)

＜Profile＞ A hands-on consultant leading structural transformations in major corporations, focusing on new business development, business process reengineering (BPR), and DX initiatives. He founded Plus Synergy to connect strategy with frontline execution and co-founded Sumareju, an AI SaaS platform for the HR industry, demonstrating a model of redesigning business structures with AI as a foundational element.

Yohei Kaneta Manager, Consulting Unit Growth Group, Porters Co., Ltd.

＜Profile＞ After gaining experience in RA and CA roles and branch office establishment at a major recruitment firm, he joined a SaaS company to help launch an inside sales team. Currently, at Porters Co., Ltd., he serves as a manager for sales teams in both recruitment and staffing divisions, supporting client companies in achieving more effective job seeker–employer matches through onboarding and adoption support for PORTERS.

▼▼ Event Details ▼▼

Seminar Title:

Where Should AI Be Applied in Referral Operations to Increase Conversion Rates? — How Data Collection from Interviews and Sales Meetings Drives Results

Date and Time:

July 8, 2026 (Tuesday) 12:00–13:30

July 16, 2026 (Tuesday) 14:00–15:30

Participation Fee:

Free

Viewing Method:

Online

Target Audience:

Executives or business leaders from recruitment agencies

Register for the seminar here

Introduction to PORTERS: Cloud-Based Matching System for Recruitment and Staffing Agencies

Three Key Features of PORTERS

1. CRM Functionality

Strategically build relationships with candidates

Centralized management prevents missed follow-ups and duplicate contacts

Store candidate attributes, work history, and past interactions to strengthen relationships

Appropriate outreach at each phase increases referral success rates

2. Auto-Matching

One-click recommendation of optimal talent

Automatically displays highly matched candidates by comparing skills, experience, preferences, and job requirements

Flexible matching criteria connect even subtle requirements that might be overlooked manually, preventing missed matches and inconsistent quality

3. HR Industry-Specialized Dashboard

Visualize conversion rates with an HR-specialized dashboard

Leveraging over 20 years of experience supporting the HR industry, PORTERS analyzes essential business data to deliver KPI management that instantly reveals conversion performance

An easy-to-use feature suitable even for newly established HR businesses

About Porters Co., Ltd.

URL: https://www.porters.jp/

Address: 3rd Floor, TODA BUILDING Aoyama, 8-5-34 Akasaka, Minato-ku, Tokyo

Representative: President & CEO Koji Nishimori

Securities Code: 5126 (Tokyo Stock Exchange Growth Market)

Business Overview: Guided by the vision "Contributing to global employment through technology," the company develops and provides the cloud-based service PORTERS for HR businesses in Japan and overseas. With over 2,200 implementations, primarily among recruitment and staffing agencies across 12 countries, it also publishes and operates PORTERS MAGAZINE, a human resources strategy support magazine.

PORTERS Agent – Management system for recruitment agencies

PORTERS Staffing – Management system for staffing agencies

PORTERS MAGAZINE – Human resources strategy support magazine

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LinkedIn: https://www.linkedin.com/company/porters-corporation

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