Moe Nakamura, a researcher at POLA Chemical Industries, has received the Excellent Presentation Award at the 21st JSKE Spring Conference. Her research introduces a novel 'contrastive learning' framework that connects consumers' free-form sensory descriptions—such as 'melting like snow'—with physical property data. This method preserves subtle nuances often lost in traditional evaluation systems. Currently applied to cosmetic design, this technology is expected to enhance latent market need identification through the analysis of SNS reviews and digital feedback.
FACT BOX
- Source: PR TIMES
- Category: Event