PLUREVO JAPAN LLC has begun the nationwide rollout of its next-generation melanin removal program, 'NEWTON.' Addressing the polarization in the spot-care market between medical lasers and home care, this program uses a double approach of 'peeling' and 'sealing' with proprietary high-adhesion paste and high-concentration liquid to boost skin turnover. With a price point under 10,000 yen per session, salons and clinics can introduce this as a new menu item to attract customers with low initial investment.

FACT BOX

  • Source: PR TIMES
  • Category: product_launch