[Make Outdoor Work More Enjoyable] "Spring Ultra Experience Festival PLOW Festival in Joetsu Store" to be Held on May 9th (Sat) & 10th (Sun) at PLOW Joetsu Store
PLOW, an outdoor work machinery brand by Honda Walk Co., Ltd., will hold the "Spring Ultra Experience Festival PLOW Festival in Joetsu Store" on May 9th and 10th, 2026, at PLOW Joetsu Store. The event offers product experiences for brush cutters and snow blowers, manufacturer consultations, family-friendly activities, and food trucks, aiming to convey the joy of outdoor work and activities.
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On May 9th (Saturday) and 10th (Sunday), the PLOW Festival will be held.
Honda Walk Co., Ltd. (Headquarters: Joetsu City, Niigata Prefecture; Representative Director and President: Shohei Ishizuka), which operates the outdoor work machinery brand "PLOW," will hold the "Spring Ultra Experience Festival PLOW Festival in Joetsu Store" for two days, May 9th (Saturday) and 10th (Sunday), 2026, at PLOW Joetsu Store.
This event is a large spring event where visitors can actually see, touch, and experience products that support outdoor work and daily life, from spring essentials like brush cutters, robotic lawn mowers, chainsaws, and log splitters, to early reservations for snow blowers from a rich lineup, and outdoor goods.
The venue will feature exhibition and demonstration corners from various manufacturers, as well as a variety of contents such as woodworking classes, chainsaw sharpening workshops, log splitting experiences, welding experiences, Mölkky experiences, sauna tent experiences, and food truck vendors.
The event will be held from 10:00 to 16:00 on both days. The venue is PLOW Joetsu Store (256-2 Tomioka, Joetsu City, Niigata Prefecture, within Joetsu Wing Market).
"Spring Ultra Experience Festival PLOW Festival in Joetsu Store" Event Flyer
■ Experiential Event to "Make Outdoor Work More Enjoyable"
PLOW handles products that support outdoor work and daily life, such as brush cutting, lawn care, firewood making, snow removal, gardening, and outdoor activities.
However, for such products, it is difficult to convey the weight, operability, sound, ease of handling, and work efficiency through catalogs or screen information alone.
This "Spring Ultra Experience Festival PLOW Festival" aims to reduce anxiety about machine selection and outdoor work by not just seeing the products, but actually touching them, observing their movements, and learning how to use them.
PLOW staff and manufacturer representatives will be on hand at the venue to support product selection and usage, ensuring that even beginners can participate with peace of mind.
■ Large Exhibition and Business Meeting Held Where You Can Talk Directly with Manufacturer Representatives
During the event, multiple manufacturers will gather at PLOW Joetsu Store to exhibit and demonstrate the latest equipment and provide product consultations.
This is an opportunity to compare a wide range of products at once, including brush cutters, robotic lawn mowers, chainsaws, cultivators, battery tools, snow blowers, remote control brush cutters, and outdoor goods.
In addition, demonstrations of SUNSEEKER Elite X series robotic lawn mowers, for which Honda Walk Co., Ltd. serves as the sole agent in Japan and PLOW handles sales, are also planned.
Visitors can directly consult with manufacturer representatives and PLOW staff about product differences that cannot be fully confirmed in regular stores, and how to choose products that suit their working environment.
This is a valuable two-day event, especially for those entering the brush cutting season, those considering snow blowers early for winter, and those thinking about introducing chainsaws or battery-powered equipment, as they can consult while seeing the actual products.
Demonstration of SUNSEEKER Elite X series robotic lawn mowers will be conducted.
■ Family-Friendly Experiential Content and Useful Workshops Also Available
In addition to machine exhibitions and business meetings, this event also offers a variety of family-friendly experiential content and practical workshops.
In the woodworking class, you can experience the joy of crafting by touching wood. In the chainsaw sharpening workshop, you can learn maintenance methods to use tools safely and for a long time.
Other activities include log splitting experiences, welding experiences, Mölkky experiences, and sauna tent experiences, allowing visitors to feel the joy of outdoor work and activities through experiences that are usually hard to come by.
The content is designed to be enjoyed by a wide range of people, from families with children to those who are just starting to use tools, and those who already use machinery.
From children's experiential events to adult learning sessions, a wide range of activities will be implemented.
■ Food Trucks and Commemorative Events Also Held. Two Days of Regional Weekend Fun
Various food trucks are also scheduled to appear at the venue.
In addition, there will be commemorative gifts for visitors, a lottery, a rock-paper-scissors tournament, an outlet sale, and a time sale, offering activities to enjoy beyond shopping and experiences.
In addition to the PLOW Joetsu Store venue, related content will also be developed at the nearby Joetsu Patio Housing Park, aiming to create an event that local residents can enjoy all day long.
■ PLOW's Commitment to "Peace of Mind Before Use" and "Support After Use"
Outdoor work machinery is not just about purchasing. It is important to be able to continuously consult about selecting the right model for the working environment, correct usage, daily maintenance, and post-purchase inspection and repair.
PLOW does not just sell products; it provides support that sustains customers' outdoor work for a long time.
This event is also not just a sales fair, but an opportunity for local residents to "see, touch, and consult."
Honda Walk Co., Ltd. (Headquarters: Joetsu City, Niigata Prefecture; Representative Director and President: Shohei Ishizuka), which operates the outdoor work machinery brand "PLOW," will hold the "Spring Ultra Experience Festival PLOW Festival in Joetsu Store" for two days, May 9th (Saturday) and 10th (Sunday), 2026, at PLOW Joetsu Store.
This event is a large spring event where visitors can actually see, touch, and experience products that support outdoor work and daily life, from spring essentials like brush cutters, robotic lawn mowers, chainsaws, and log splitters, to early reservations for snow blowers from a rich lineup, and outdoor goods.
The venue will feature exhibition and demonstration corners from various manufacturers, as well as a variety of contents such as woodworking classes, chainsaw sharpening workshops, log splitting experiences, welding experiences, Mölkky experiences, sauna tent experiences, and food truck vendors.
The event will be held from 10:00 to 16:00 on both days. The venue is PLOW Joetsu Store (256-2 Tomioka, Joetsu City, Niigata Prefecture, within Joetsu Wing Market).
"Spring Ultra Experience Festival PLOW Festival in Joetsu Store" Event Flyer
■ Experiential Event to "Make Outdoor Work More Enjoyable"
PLOW handles products that support outdoor work and daily life, such as brush cutting, lawn care, firewood making, snow removal, gardening, and outdoor activities.
However, for such products, it is difficult to convey the weight, operability, sound, ease of handling, and work efficiency through catalogs or screen information alone.
This "Spring Ultra Experience Festival PLOW Festival" aims to reduce anxiety about machine selection and outdoor work by not just seeing the products, but actually touching them, observing their movements, and learning how to use them.
PLOW staff and manufacturer representatives will be on hand at the venue to support product selection and usage, ensuring that even beginners can participate with peace of mind.
■ Large Exhibition and Business Meeting Held Where You Can Talk Directly with Manufacturer Representatives
During the event, multiple manufacturers will gather at PLOW Joetsu Store to exhibit and demonstrate the latest equipment and provide product consultations.
This is an opportunity to compare a wide range of products at once, including brush cutters, robotic lawn mowers, chainsaws, cultivators, battery tools, snow blowers, remote control brush cutters, and outdoor goods.
In addition, demonstrations of SUNSEEKER Elite X series robotic lawn mowers, for which Honda Walk Co., Ltd. serves as the sole agent in Japan and PLOW handles sales, are also planned.
Visitors can directly consult with manufacturer representatives and PLOW staff about product differences that cannot be fully confirmed in regular stores, and how to choose products that suit their working environment.
This is a valuable two-day event, especially for those entering the brush cutting season, those considering snow blowers early for winter, and those thinking about introducing chainsaws or battery-powered equipment, as they can consult while seeing the actual products.
Demonstration of SUNSEEKER Elite X series robotic lawn mowers will be conducted.
■ Family-Friendly Experiential Content and Useful Workshops Also Available
In addition to machine exhibitions and business meetings, this event also offers a variety of family-friendly experiential content and practical workshops.
In the woodworking class, you can experience the joy of crafting by touching wood. In the chainsaw sharpening workshop, you can learn maintenance methods to use tools safely and for a long time.
Other activities include log splitting experiences, welding experiences, Mölkky experiences, and sauna tent experiences, allowing visitors to feel the joy of outdoor work and activities through experiences that are usually hard to come by.
The content is designed to be enjoyed by a wide range of people, from families with children to those who are just starting to use tools, and those who already use machinery.
From children's experiential events to adult learning sessions, a wide range of activities will be implemented.
■ Food Trucks and Commemorative Events Also Held. Two Days of Regional Weekend Fun
Various food trucks are also scheduled to appear at the venue.
In addition, there will be commemorative gifts for visitors, a lottery, a rock-paper-scissors tournament, an outlet sale, and a time sale, offering activities to enjoy beyond shopping and experiences.
In addition to the PLOW Joetsu Store venue, related content will also be developed at the nearby Joetsu Patio Housing Park, aiming to create an event that local residents can enjoy all day long.
■ PLOW's Commitment to "Peace of Mind Before Use" and "Support After Use"
Outdoor work machinery is not just about purchasing. It is important to be able to continuously consult about selecting the right model for the working environment, correct usage, daily maintenance, and post-purchase inspection and repair.
PLOW does not just sell products; it provides support that sustains customers' outdoor work for a long time.
This event is also not just a sales fair, but an opportunity for local residents to "see, touch, and consult."