Hotto Motto's New TV Commercial Released in Tohoku, Kyushu, and Yamaguchi Areas: 'Gyukalbi & Horumonju Umakara Hone-tsuki Red Chicken' Spot

Citation-Grade Primary-source linked Schema.org verified

Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Jul 2, 2026 8:00 PM ・ Updated Jul 8, 2026 8:47 PM ・ 4 min read ・ Source: PR TIMES

Show contents

Hotto Motto's New TV Commercial Released in Tohoku, Kyushu, and Yamaguchi Areas: 'Gyukalbi & Horumonju Umakara Hone-tsuki Red Chicken' Spot — Image: PR TIMES

PRIMARY SOURCE Original source: https://prtimes.jp/main/html/rd/p/000001533.000054093.html Distributor: PR TIMES
Published: Jul 2, 2026

"Hotto Motto" will begin sequentially airing its new July product TV commercial, "Gyukalbi & Horumonju Umakara Hone-tsuki Red Chicken" spot, in the Tohoku, Kyushu, and Yamaguchi areas.

The commercial vibrantly and energetically showcases the deliciousness of the hearty "Gyukalbi & Horumonju," packed with the rich flavor of beef, with a focus on dynamic, mouth-watering visuals.

(Official Hotto Motto YouTube: https://www.youtube.com/@hottomottochannel)

TV Commercial Overview

- Title: Hotto Motto "Gyukalbi & Horumonju Umakara Hone-tsuki Red Chicken" Spot

- Airing Start Date: July 2, 2026 (Thu)

- TV Commercial: https://youtu.be/AMUyLvA58rQ (Official Hotto Motto YouTube)

- Broadcast Area: Tohoku, Kyushu, and Yamaguchi areas only

This commercial dynamically expresses the unique deliciousness and generous portion size of "Gyukalbi & Horumonju." Additionally, the side menu "Umakara Hone-tsuki Red Chicken," perfect for summer, will also be introduced.

Product Overview

Full of Stamina! Gyukalbi & Horumonju - 860 yen

Full of Stamina! Gyukalbi & Horumon Bento - 890 yen

Full of Stamina! Double-Sized Gyukalbi & Horumon Bento (2x Meat) - 1,450 yen

Addictively Spicy Umakara Hone-tsuki Red Chicken (4 pieces) - 320 yen

Addictively Spicy Umakara Hone-tsuki Red Chicken (8 pieces) - 570 yen

- Release Date: July 2, 2026 (Thu)

- Stores Selling: All 2,421 "Hotto Motto" stores nationwide (as of end of June)

Convenient and Great Value "Hotto Motto" Online Ordering!

"Hotto Motto" online ordering allows you to place orders up to 6 days in advance and make reservations for platters and party menus. Furthermore, app coupons exclusively for online orders are currently being distributed.

- Online Ordering Site

URL: https://www.hottomotto.com/netorder/

*All prices include tax.

*Product contents may vary at some stores.

FACT BOX

Source: PR TIMES
Category: 広告

AI 圖像理解（模型對圖片的判讀，非新聞原文事實） / AI image understanding / AI 画像理解

模型對圖片的判讀，非新聞原文事實 / Model interpretation of images, not source-article facts / モデルによる画像判読で、ニュース原文の事実ではありません

以下為AI對圖片的理解非新聞原文事實

The images showcase the "Hotto Motto" brand and its new "Beef Kalbi & Horumon Ju" product, featuring close-ups of the meal, its components like rice, kimchi, and komatsuna, and the cooking process of the meat. The visuals emphasize freshness and ingredients.

A Hotto Motto "Beef Kalbi & Horumon Ju" meal is shown in a black container, featuring meat, onions, green beans, kimchi, and komatsuna over rice. The text "NEW" and "牛カルビ＆ホルモン重" are visible. (Image evidence, high confidence)
A close-up shot of white rice being scooped with a wooden spoon, with the red Hotto Motto logo prominently displayed over it. (Image evidence, high confidence)
A black container filled with white rice is placed on an orange background, with the Japanese text "ふっくらごはん" (Fluffy Rice) partially visible. (Image evidence, high confidence)
A black container with white rice, kimchi, and komatsuna is shown on an orange background, with the Japanese text "小松菜" (Komatsuna) and "キムチ" (Kimchi) visible. (Image evidence, high confidence)
A close-up of meat, onions, and green beans cooking on a hot griddle, with steam rising. The text "※イメージです" (This is an image) is visible at the bottom left. (Image evidence, high confidence)

Editorial & Verification Standards

The Washin AI News desk structures and reviews this article under the following standards.

Start only from primary sources (official PR, disclosures, wire services)
Numbers and proper nouns machine-checked against the source (number-completeness check)
Company names and tickers verified via registry (Registry/TWSE/Wikidata)
No speculation; nothing stated that is not in the source

Read the full editorial policy →

Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　Jul 2, 2026 8:00 PM — Distributor PR TIMES
Collected　Jul 2, 2026 11:29 AM
AI structured & analyzed　Jul 2, 2026 11:29 AM
Desk-reviewed & published　Jul 2, 2026 8:00 PM

FAQ

What are the key facts in this article?

Plenus Co., Ltd. operates 2,421 "Hotto Motto" bento box stores as of the end of June 2026. "Hotto Motto" also distributes new product information on its official social media accounts (X and Instagram) (#ほっともっと). "Hotto Motto" will begin sequentially airing its new July product TV commercial, "Gyukalbi & Horumonju Umakara Hone-tsuki Red Chicken" spot, in the

Where is the primary source?

PR TIMES: https://prtimes.jp/main/html/rd/p/000001533.000054093.html

When was it published?

Jul 2, 2026

Cite this article — HOW TO CITE

Washin AI News Desk“Hotto Motto's New TV Commercial Released in Tohoku, Kyushu, and Yamaguchi Areas: 'Gyukalbi & Horumonju Umakara Hone-tsuki Red Chicken' Spot”AI News by Washin Village（和心村）, Jul 2, 2026. https://aeo.washinmura.jp/ai/plenus-co-jp/en/news/2026-07-02-%E3%81%BB%E3%81%A3%E3%81%A8%E3%82%82%E3%81%A3%E3%81%A8-%E6%9D%B1%E5%8C%97-%E4%B9%9D%E5%B7%9E-%E5%B1%B1%E5%8F%A3%E3%82%A8%E3%83%AA%E3%82%A2%E9%99%90%E5%AE%9A-%E6%96%B0tvcm%E5%85%AC%E9%96%8B-%E7%89%9B%E3%82%AB%E3%83%AB%E3%83%93-and-%E3%83%9B%E3%83%AB

AI CRAWLER ACTIVITY

as of Jul 17, 2026

AI crawler visits to this article (cumulative)Measuring since publication (no visits recorded yet)

Site-wide cumulative

Applebot

bot_visits_summary

4185k

last Jul 17, 2026

ClaudeBot

bot_visits_summary

2911k

last Jul 17, 2026

GPTBot

bot_visits_summary

2512k

last Jul 17, 2026

Bingbot

bot_visits_summary

2398k

last Jul 17, 2026

Meta AI

bot_visits_summary

1014k

last Jul 17, 2026

Google AI

bot_visits_summary

581k

last Jul 17, 2026

※ Only measured values from bot_visits_summary / crawler_url_hits are shown. Article-level zero counts are shown as measuring.

Washin AI News（AI News by Washin Village（和心村））

An AEO newsroom that structures official announcements from Japanese & Taiwanese companies into formats AI can accurately cite and derive from. Partner sources include PR TIMES and CNA. We aim to be a verifiable source for both humans and machines.

Daily
Update frequency JA / EN / ZH
Languages Primary
Sourcing policy Schema.org
Structured verification

About the publisher IDA llms.txt

Get your announcement indexed as AI-citable structured news.
Primary-source links, three languages, Schema.org verified.Talk to us about coverage →

← plenus-co-jp Back to newsroom (1150)