New Design Store with the Theme 'Enjoy Japanese Bento'! 'Hotto Motto Gotokuji Store' Opens in Setagaya, Tokyo on June 3

Plenus Co., Ltd. operates 2,421 'Hotto Motto' take-out bento stores as of the end of May 2026. 'Hotto Motto' also distributes new product information on its official social media accounts 'X and Instagram.' (#ほっともっと)

This time, the new store 'Hotto Motto Gotokuji Store' (Setagaya, Tokyo) opened on Wednesday, June 3. It is a new design store themed 'Enjoy Japanese Bento,' which aims to provide 'fun' and 'excitement' in addition to the core value of 'handmade' and 'warmth.'

■ Logo Mark of the New Design Store
The design emphasizes 'red,' the key color of 'Hotto Motto,' with the intention that when people see the color red in town, they will think of 'Hotto Motto.' Furthermore, the mark, which evokes the image of shiny, delicious 'rice,' expresses a strong commitment and passion for rice.

■ Commitment of the New Design Store
The new design store, themed 'Enjoy Japanese Bento,' is designed to make customers excited by its bright exterior, enjoy the in-store space while waiting for their bento, and feel a warm 'Hotto' (a sigh of relief) in their hearts after eating a handmade, warm bento.

The exterior emphasizes the key color 'red' more than conventional 'Hotto Motto' stores, based on the desire for customers to associate the color red with 'Hotto Motto' when they see it around town. Additionally, by incorporating the 'rice' mark on signs and glass surfaces, the store strongly expresses that 'Hotto Motto' is a brand committed to 'rice.'

■ Hotto Motto Gotokuji Store Overview
・Address: 1-22-2 Gotokuji, Setagaya-ku, Tokyo 154-0021, Plus Cube Gotokuji Ekimae 1F
・Business Hours: 10:00 AM - 10:00 PM