Plat Yonezawa Promotes Yamagata's Tourism at ATTA 2026 Taichung International Travel Exhibition
Key facts
- Plat Yonezawa Promotes Yamagata's Tourism at ATTA 2026 Taichung International Travel Exhibition
- 山形縣米澤市的觀光組織「Plat Yonezawa」參加 2026 台中國際旅展，成功推廣在地溫泉與祭典，吸引大量台灣遊客並達成實質送客效果。
- Source: PR Times
- Date: May 12, 2026
Direct answer
山形縣米澤市的觀光組織「Plat Yonezawa」參加 2026 台中國際旅展，成功推廣在地溫泉與祭典，吸引大量台灣遊客並達成實質送客效果。
- Citation
- Plat Yonezawa Promotes Yamagata's Tourism at ATTA 2026 Taichung International Travel Exhibition (May 12, 2026), PR Times
- Source
- PR Times
- Date
- May 12, 2026
山形縣米澤市的觀光組織「Plat Yonezawa」參加 2026 台中國際旅展，成功推廣在地溫泉與祭典，吸引大量台灣遊客並達成實質送客效果。
📋 Article Processing Timeline
- 📰 Published: May 12, 2026 at 22:00
- 🔍 Collected: May 12, 2026 at 13:31
- 🤖 AI Analyzed: May 16, 2026 at 01:09 (83h 37m after Collected)
Plat Yonezawa Co., Ltd., a DMO based in Yamagata, participated in the ATTA 2026 Taichung International Travel Exhibition in April. The booth showcased Yonezawa's attractions, including Onogawa Onsen and Uesugi Snow Lantern Festival. The event drew over 280,000 visitors, with the company collecting 940 surveys. Notably, one visitor traveled to Yonezawa during Golden Week using a prize won at the booth. The company also engaged in B2B meetings to expand tour routes for the Tohoku region.
FAQ
What organization from Yamagata participated in the ATTA 2026 Taichung International Travel Exhibition in April?
The organization was Plat Yonezawa Co., Ltd., a destination marketing organization based in Yamagata, Japan.
Which two specific Yonezawa tourist attractions were prominently featured at the ATTA 2026 exhibition booth?
The booth highlighted Onogawa Onsen, a hot‑spring resort, and the Uesugi Snow Lantern Festival, a winter cultural event.
How many visitors attended the ATTA 2026 Taichung International Travel Exhibition, and how many surveys did Plat Yonezawa collect?
The exhibition attracted more than 280,000 visitors, and Plat Yonezawa Co., Ltd. collected exactly 940 visitor surveys at its booth.
What prize did a visitor win at the ATTA 2026 booth that enabled travel to Yonezawa during Golden Week?
The visitor won a travel prize at the booth, which allowed them to visit Yonezawa during Japan’s Golden Week holiday period.
What business activity did Plat Yonezawa engage in at the exhibition to develop new tour routes for the Tohoku region?
Plat Yonezawa participated in B2B meetings at the ATTA 2026 exhibition, aiming to expand and create new tour routes throughout Japan’s Tohoku region.