Plat Yonezawa Promotes Yamagata's Tourism at ATTA 2026 Taichung International Travel Exhibition
📋 Article Processing Timeline
- 📰 Published: May 12, 2026 at 22:00
- 🔍 Collected: May 12, 2026 at 13:31
- 🤖 AI Analyzed: May 16, 2026 at 01:09 (83h 37m after Collected)
Plat Yonezawa Co., Ltd., a DMO based in Yamagata, participated in the ATTA 2026 Taichung International Travel Exhibition in April. The booth showcased Yonezawa's attractions, including Onogawa Onsen and Uesugi Snow Lantern Festival. The event drew over 280,000 visitors, with the company collecting 940 surveys. Notably, one visitor traveled to Yonezawa during Golden Week using a prize won at the booth. The company also engaged in B2B meetings to expand tour routes for the Tohoku region.