SEO Tool "SEARCH WRITE" Evolves with AI Search Visualization and Execution Automation. "LLMO Dashboard" and "SEO Agent" Features Simultaneously Launched in Beta

PLAN-B Inc. (Headquarters: Shinagawa-ku, Tokyo / Nishi-ku, Osaka; Representative Director: Masanori Toriimoto) has simultaneously launched beta versions of its new features, "LLMO Dashboard" and "SEO Agent," for its SEO execution support SaaS "SEARCH WRITE."

The two features provided this time connect the process of visualizing a company's current status in AI search and then having an agent autonomously execute SEO measures based on the obtained data, all within the same platform. This aims to solve challenges faced by marketing teams, such as "not knowing where to start" and "not having time to execute," by providing an environment that seamlessly progresses measures from measurement to execution.

## Background of Feature Expansion — Challenges in Marketing Departments: "Knowing What to Do, But Unable to Act"

Marketing departments continue to face labor shortages and recruitment difficulties, and in addition to traditional tasks, they are now required to respond to generative AI search. Furthermore, as users increasingly use generative AIs like ChatGPT and Gemini for daily information gathering, there are more situations where traditional SEO metrics alone cannot capture where and how user touchpoints are being created.

In this context, many managers face challenges such as "not knowing where to start," "not being able to see the current situation," and "not having time to execute." Even if they want to promote AI utilization and AI search countermeasures, the actual man-hours available for such considerations are limited.

In response to this situation, PLAN-B is simultaneously launching two features that create a flow of "first visualizing the current situation and then automating execution based on that data."

## [Feature Details ①] "LLMO Dashboard" for Visualizing the Current Status in AI Search

"LLMO Dashboard" is a feature that visualizes how a company's brand is mentioned in major generative AIs like ChatGPT and Gemini, and in what context, in response to various questions.

On the dashboard, in addition to brand mentions and comparisons with competitors, users can also check the domains and data referenced in AI responses. Its characteristic is that it goes beyond merely "vaguely seeing the current situation" to grasp which information sources mention the company and which areas should be strengthened, with a granularity that can be directly linked to the next measures.

By utilizing the data accumulated in the LLMO Dashboard as a foundation, it is possible to continuously execute and improve measures.

- ▲Screen with sample data

## [Feature Details ②] "SEO Agent" for Automatically Managing SEO Tasks

"SEO Agent" is a feature that autonomously manages a series of SEO tasks using AI, based on the operational data accumulated by SEARCH WRITE from 1,800 companies.

Its main functions are as follows:

- Automatically generate keyword strategies based on business content and target information
- Present measure candidates in order of priority
- Automatically create article drafts
- Record results after publication
- Re-propose tasks to be executed next based on accumulated data

This frees managers from the burden of designing measures from scratch, allowing them to focus on decision-making while reviewing and adjusting AI's proposals. In addition, SEO operations, which traditionally involved switching between multiple tools, are now integrated into a single agent, eliminating work fragmentation.

- Automatically outputs keyword candidates and prioritization based on business content and target information (※Screen with sample data)

## Goal of Feature Expansion — Integrated Support That Doesn't Fragment Measurement and Execution

The aim of providing the "LLMO Dashboard" and "SEO Agent" on the same platform is to prevent fragmentation between measurement and execution.

The LLMO Dashboard visualizes the current situation, and based on the accumulated data, the SEO Agent continuously executes and improves measures. Furthermore, PLAN-B, as a BPaaS (Business Process as a Service), provides accompanying support with dedicated consultants for executing measures such as improving site conversions and creating case study content.

By combining tools and human support, we connect the state of "knowing what to do but being unable to act" to a state where measures can be advanced. By providing an integrated flow that starts with understanding the current situation, then repeats execution and improvement with the agent and accompanying support, marketing teams can proceed with measures without confusion even in the rapidly changing field of AI search countermeasures.

## Future Developments — Expansion to Agents Beyond SEO and LLMO

The beta version will be sequentially offered to existing "SEARCH WRITE" client companies. Based on feedback during the beta period, we will continue to verify and improve the features towards the official release.

In the future, we plan to expand the SEO Agent mechanism to include agents that support general marketing measures and public relations tasks.